When was the last time you woke up and said 'I think I'll be a B2B consumer today?' I'm guessing, never. Love this piece by Agnostic's own Lena Knight talking about how we believe in a 'Business 2 Person' approach. Spoiler: it works! Agnostic #B2BMarketing #Communications #InternalCommunications
Agnostic senior vice president, Lena Knight, on the strategic communications agency’s commitment to forging genuine connections with real-world audiences.
PR is all about crafting compelling stories that truly resonate with audiences, and for this, #creativity is absolutely paramount. But, how to come up with a killer idea? In this article by PRmoment, experts in the field, including our very own Senior Account Director Zoë Wilkins, share their tried-and-tested tips for generating fresh and engaging ideas to take your #PRcampaigns to the next level - check it out! #PRinsights #b2bmarketing
PR agencies that integrate these insights into their strategies are poised to lead effectively in this ever-evolving age of communication. In a landscape defined by rapid technological advancements and shifting consumer behaviors, staying ahead of the curve is imperative for agency leadership. The provided Tubular social video insights offer a valuable resource for navigating these trends and making informed decisions that drive brand success in the age of video-dominated communication. https://bit.ly/3QANzfc #CommPRO #SocialVideo #TubularLabs
🌟 Discovering the "hidden" value of #PR just became more tangible! 🚀 Delve into Sasha Dookhoo's insightful blog where she elucidates the significance of #contextualvalue in gauging PR efficacy. From sentiment analysis to reinforcing brand narratives, learn how to authentically connect with your audience. Don't miss out on this transformative read! https://bit.ly/3OKiCU2
Exactly this. All content is advertising, regardless of whether you've filed it in your 'brand' or 'acquisition' or 'paid' column. Some good points from Bryan below: "To many consumers, “advertising” means any brand communication. It’s all 'advertising.'" "We talk so much about integrated communications and yet we still use share-of-voice which by definition is neither accurate (given what’s measured and what’s not) nor relevant (given what’s included and what’s not)." "Take a legacy measure: reach. The percentage of people seeing an ad, right? Except that isn’t what’s measured. At best we’re measuring the opportunity to see an ad, whilst in the USA we don’t even get that close given the focus is on measuring the viewing to the programme and not the ad."
The measurement of audiences, the media channels to which they're exposed and their reactions to them, lags behind all the talk about integrated communications. My piece today in The Media Leader: https://lnkd.in/euSTwMdZ
The measurement of audiences, the media channels to which they're exposed and their reactions to them, lags behind all the talk about integrated communications. My piece today in The Media Leader: https://lnkd.in/euSTwMdZ
If you suspect that your #PR and #marketing strategy and approach hasn’t modernized, we've outlined several key signs to look for. If you observe more than one of them, it may be time for a change. #FintechPR #FintechMarketing #FintechRocks #Fintech https://lnkd.in/edcUSfkK
As with any business function, effective #PR and #marketing strategies must adapt to stay relevant and competitive. Unfortunately, many businesses and organizations find themselves lagging behind, relying on outdated methods that no longer resonate with modern audiences. If you suspect that your PR and marketing strategy and approach hasn’t modernized for today’s environment, here are some key signs to look out for. https://hubs.la/Q02vnp2R0 #FintechPR #FintechMarketing #FintechRocks ##ModernPR
How can you use Instagram to help your brand connect with audiences and complement your PR efforts? Our Account Director, Natalie Allen, has shared her thoughts with PRmoment – highlighting consistency, authenticity, and meaningful engagements as crucial elements for brands using the platform. Read the full article here: https://btnhl.com/3SCkeAj What else would you add to the list? #SocialMedia #PublicRelations
As with any business function, effective #PR and #marketing strategies must adapt to stay relevant and competitive. Unfortunately, many businesses and organizations find themselves lagging behind, relying on outdated methods that no longer resonate with modern audiences. If you suspect that your PR and marketing strategy and approach hasn’t modernized for today’s environment, here are some key signs to look out for. https://hubs.la/Q02vnp2R0 #FintechPR #FintechMarketing #FintechRocks ##ModernPR
Worked on large scale enterprise projects and built compliance teams at multiple Fortune 500 companies | Previously - Digital Compliance @ Netflix
Unlock the secret to amplifying your brand globally by leveraging local PR tactics! 🌍 Learn how targeted local media strategies can create a ripple effect, driving international recognition. 📈 Dive into the article for actionable insights on connecting with local audiences, crafting compelling stories, and scaling your reach. #publicrelations #globalpr #localmedia #brandstrategy #marketingtips #prinsights Read more here: https://lnkd.in/gZn_6MKr
#PR should be an intrinsic part of your #marketingstrategy. Not only does it help to build your brand's reputation, but can help form long-term relationships and communities which can help foster growth for your business. #fintech #cybersecurity #ai #startup #finserv
In an attention economy that bombards consumers with constant marketing messages, #PR is king 👑 In our latest blog, David Barr explores how #earnedmedia is instrumental not only for building authority and trust around your #brand to enhance its reputation, but also for attracting and retaining #talent by telling compelling stories that resonate with target audiences.
