Nick Scarpino

Have you ever wondered why we eat turkey on Thanksgiving? The answer is not so simple! Ben Franklin, Abraham Lincoln, Charles Dickens, and many others helped make turkey the star of Thanksgiving dinner. Let Hurkey the Turkey be your guide as you explore the history behind one of our country's first holidays. This book is fun for the whole family and features illustrations by 86-year-old Marlene Turner, creator of Hurkey the Turkey.

Featured in a Harvard Business School case authored by Professor Lena Goldberg and Visiting Executive Michael Kaufman.

Paperback book and eBook available on all major platforms.

For startups, small businesses, and non-profit organizations, the idea of investing time and money into marketing communications can be very intimidating. Deciding between an investment in the next rising social media site, attending an industry trade show, or developing a direct mail program is daunting for businesses with marketing staffs of twenty people. Doing it with just a handful or fewer may seem nearly impossible, as the… Show more

Paperback book and eBook available on all major platforms.

For startups, small businesses, and non-profit organizations, the idea of investing time and money into marketing communications can be very intimidating. Deciding between an investment in the next rising social media site, attending an industry trade show, or developing a direct mail program is daunting for businesses with marketing staffs of twenty people. Doing it with just a handful or fewer may seem nearly impossible, as the increasing number of available opportunities can be overwhelming. This book will help you set priorities for your marketing communication investments. It walks through an easy-to-understand visual framework by which all marketing communication tactics should be considered; so as new marketing options come and go, you’ll know which ones to embrace and which ones to skip. The book also outlines the five must-have tactics all marketers must do before anything else. Real-life examples are everywhere in this book, making it easy to see exactly how the entire process works.

Foreword by Avinash Kaushik Show less

This compilation study combines findings from Google's annual Traveler's Road to Decision study and Google search data. It includes new insights about how leisure and business travelers research and book trips across different devices and how traveler search behaviors change as smartphone and tablet adoption rates continue to grow.

152 page hardcover book chronicling the 60-year history of study abroad provider IES Abroad. Written by Amy Ruhter McMillan. Art directed and designed by Nick Scarpino

www.whatswildcardgame.com

Created What's Wild?! family card game for purchase online and in retail stores. Bootstrapped the entire endeavor, from game creation, testing, publishing, sales, and distribution. Created company Little Shoe Publishing to manufacture and sell the game. In our heyday, the game was in dozens of zoo gift shops and small retail outlets across the country.

Sold the gaming rights to a European game manufacturer in 2007. Fans of What's Wild?! continue to reach… Show more

www.whatswildcardgame.com

Created What's Wild?! family card game for purchase online and in retail stores. Bootstrapped the entire endeavor, from game creation, testing, publishing, sales, and distribution. Created company Little Shoe Publishing to manufacture and sell the game. In our heyday, the game was in dozens of zoo gift shops and small retail outlets across the country.

Sold the gaming rights to a European game manufacturer in 2007. Fans of What's Wild?! continue to reach out to me and share their love for the game, which is very rewarding.

I ran Little Shoe Publishing on the side from December 2004 through July 2012. Show less