For Episode 105, we talk to the newly minted Chief Marketing Officer for Portillo's, Nick Scarpino, about the Chicago-based company's ambitious plans for growth—from 86 to 920 locations in the coming years—and how that will be fueled by the passion its customers have for the brand. Nick's new title (after leading marketing for the past decade) is accompanied by a new CIO to put the technology in place to handle a projected 10% annual growth rate.
Listen here: https://lnkd.in/gmh-X4Xs#podcast#CMO#restaurantmarketing#marketing
Another fun Friday at the Promo UpFront #podcast! This time Bill and I talk about the good and bad of National Distributor Sales meetings, concerns about Glassdoor making posts NOT anonymous, Subway changing it's affiliation from Coke to Pepsi...and much more! Watch now and let us know what you think! #marketing#brandedmerchhttps://lnkd.in/gi-Q8_A4
"Responding to reviews is something we see almost as an obvious, as a table stake of what businesses should be doing in the retail space. We have data to back it. We know it’s doing the right thing for customers looking for our product."
That's from Episode 88 of Clicks 2 Bricks with Dayna Hathaway, Senior Vice President of Marketing for Extra Space Storage, on the importance of quickly and authentically responding to all customer reviews.
Listen here: https://lnkd.in/gtd5eKDw#podcast#marketing#reputationmanagement#reviewsmatter#retailmarketing
Most startups need more and better leads. A good place to start then is to understand where your strongest, fastest-converting leads are coming from. And that requires robust attribution. Which is a problem in almost every startup. So we sat down with Jamie Hallitt from attribution platform, Ruler Analytics to understand how to tackle the problem.
Attribution platforms are fairly new, and Jamie does an excellent job of walking us through the basics of attribution, the different attribution models, why this is so important in a cookie-less world and the role of an attribution platform in your martech stack to understand what's working. Now you can see where your best leads are coming from and which programs are delivering closed-won revenue.
Thanks Jamie Hallitt for coming on FiredUp! Great conversation about a complex but vital topic!
#attribution#startups
How do brands like YETI and Red Bull make customers feel like they're part of something bigger? Tune in to the latest episode of Brand2Brand: The Marketing Show, “Yeti vs. Red Bull: Marketing a Lifestyle” to see how these industry giants build brand loyalty by creating an exclusive lifestyle that customers feel invited to participate in.
Listen now at https://lnkd.in/eskTjGPw#marketing#podcast#brandloyalty#brandexperience
Winning team buy-in starts with team alignment!
Understand both sides of the conversation; from the marketing side AND the sales side.
You’ll soon figure out the potholes and discover new objectives and ideas.
For more alignment chat, check out the conversation here 👉 https://bit.ly/3vtCUKX#alignment#marketing#sales#podcast
Today, Brent Camp's episode on Transforming Cities is live!
I had a lot of fun learning about his background and taking notes on how his team at Asset Living approaches brand, lease-ups, and customer service.
Anyone in the industry who touches marketing should bookmark and listen to someone working at the highest levels.
Thanks, Brent, for sharing a mic with me and telling a few great stories!
More to come, I'm sure of it! 🚀
#multifamily#marketing#podcast
LISTEN: How can CMOs simplify their brand’s experience?
In today’s rapidly evolving market, simplicity has emerged as a driving force behind successful brand experiences. In the latest episode of Siegel+Gale Says, Rishi Dhir, Head of Strategy, EMEA, provides practical guidance for CMOs seeking to harness the potential of brand experience, shedding light on its transformative power and offering insights into successful brands that have embraced simplicity. (Link in comments.)
#Branding#BrandExperience#EMEA#OurPeople#Podcast#Strategy#SimpleIsSmart
