Nick Scarpino’s Post

🎙️ New Episode Alert! Join us on the Lifelong Customer Podcast as Brad Hammond chats with Jeff Rosenblum, Co-CEO of Questus. Explore Jeff's journey in the advertising world and learn how Questus is revolutionizing brand empowerment and culture building. Get insights into the future of advertising and the power of data-driven creativity. Don't miss this enlightening conversation! Listen here: https://lnkd.in/gCwF32Am #Advertising #BrandEmpowerment #Podcast #LifelongCustomerPodcast #Questus

"Responding to reviews is something we see almost as an obvious, as a table stake of what businesses should be doing in the retail space. We have data to back it. We know it’s doing the right thing for customers looking for our product." That's from Episode 88 of Clicks 2 Bricks with Dayna Hathaway, Senior Vice President of Marketing for Extra Space Storage, on the importance of quickly and authentically responding to all customer reviews. Listen here: https://lnkd.in/gtd5eKDw #podcast #marketing #reputationmanagement #reviewsmatter #retailmarketing

Last week of the quarter. (For most.) Now's the time #marketing may need to be quiet. There are times when marketing will do more for themselves, their colleagues, partners, and employer’s bottom line by remaining quiet in key business situations. Important for #sales and marketing alignment. #podcast #CMO #CEO #business #businessdevelopment #insidesales #communication #revenue

Today, Brent Camp's episode on Transforming Cities is live! I had a lot of fun learning about his background and taking notes on how his team at Asset Living approaches brand, lease-ups, and customer service. Anyone in the industry who touches marketing should bookmark and listen to someone working at the highest levels. Thanks, Brent, for sharing a mic with me and telling a few great stories! More to come, I'm sure of it! 🚀 #multifamily #marketing #podcast

Most startups need more and better leads. A good place to start then is to understand where your strongest, fastest-converting leads are coming from. And that requires robust attribution. Which is a problem in almost every startup. So we sat down with Jamie Hallitt from attribution platform, Ruler Analytics to understand how to tackle the problem. Attribution platforms are fairly new, and Jamie does an excellent job of walking us through the basics of attribution, the different attribution models, why this is so important in a cookie-less world and the role of an attribution platform in your martech stack to understand what's working. Now you can see where your best leads are coming from and which programs are delivering closed-won revenue. Thanks Jamie Hallitt for coming on FiredUp! Great conversation about a complex but vital topic! #attribution #startups

How do brands like YETI and Red Bull make customers feel like they're part of something bigger? Tune in to the latest episode of Brand2Brand: The Marketing Show, “Yeti vs. Red Bull: Marketing a Lifestyle” to see how these industry giants build brand loyalty by creating an exclusive lifestyle that customers feel invited to participate in. Listen now at https://lnkd.in/eskTjGPw #marketing #podcast #brandloyalty #brandexperience

In a world that's constantly evolving, marketers can't afford to sit still. This week's episode highlights the importance of adapting in the realm of marketing and looks at the pitfalls of becoming stagnant. If you've ever wondered why some brands stand out while others fade into obscurity, this is the episode you won't want to miss. To learn some insightful marketing strategies from Neal 🎙 Schaffer, Fractional CMO at NealSchaffer.com, click on the link in the comments below. #PodcastSEO #PerformanceMarketing #PodcastAds #MarketingStrategy #MarketingIntelligence #PaidMedia

LISTEN: How can CMOs simplify their brand’s experience? In today’s rapidly evolving market, simplicity has emerged as a driving force behind successful brand experiences. In the latest episode of Siegel+Gale Says, Rishi Dhir, Head of Strategy, EMEA, provides practical guidance for CMOs seeking to harness the potential of brand experience, shedding light on its transformative power and offering insights into successful brands that have embraced simplicity. (Link in comments.) #Branding #BrandExperience #EMEA #OurPeople #Podcast #Strategy #SimpleIsSmart

It's the podcast the world has been waiting for! This time on the Promo UpFront #podcast, Bill Petrie and I share our thoughts on our favorite Super Bowl ads, when to do something for "exposure" and why we loved David Shultz's participation in the Miller Lite campaign! Watch now and let us know what you think! #marketing #advertising #superbowlads

As a marketer and serial consumer, there is nothing more frustrating than being compelled to engage with a brand, only to find out the items you've selected aren't a) available b) available in your size or c) deliverable to your address Ad targeting is an imperfect science, do what you can to reach the right audience, to personalize the ad experience for your existing customers (you can do this with purchase data) and to be mindful of your spend. And I beg you, please don't waste your client's ad dollars by targeting the wrong geography. Have a listen while on your commute. We had a fun conversation chocked full of great customer-centric insights.Thank you Inbound Back Office 🙌🏾👏🏾