About
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Thrilled to announce my new role as Chief Revenue Officer at Telly! Telly is revolutionizing the global smart TV market with an innovative…
Thrilled to announce my new role as Chief Revenue Officer at Telly! Telly is revolutionizing the global smart TV market with an innovative…
Liked by Mike Dean
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Ready for her close-up — that’s Pooja Midha from Effectv in our remote studio at the #BeetRetreat Berkshires! Video interview coming soon!
Ready for her close-up — that’s Pooja Midha from Effectv in our remote studio at the #BeetRetreat Berkshires! Video interview coming soon!
Liked by Mike Dean
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Looking forward to meeting our travel category partners at ESTO. See you in Columbus, OH!
Looking forward to meeting our travel category partners at ESTO. See you in Columbus, OH!
Liked by Mike Dean
Experience & Education
Patents
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Role Based Search
Issued US 8407218
Co-Inventor of Role Based Search, a system and method for online searching using information about the searchers job or profession to prioritize search results. Search term categorization and prioritization can enable users in particular demographic classes (roles) to benefit from the knowledge of the demographic class as a whole by leveraging search terms and destination sites visited by users of the demographic class as a whole. Demographic information is analyzed and categorized by certain…
Co-Inventor of Role Based Search, a system and method for online searching using information about the searchers job or profession to prioritize search results. Search term categorization and prioritization can enable users in particular demographic classes (roles) to benefit from the knowledge of the demographic class as a whole by leveraging search terms and destination sites visited by users of the demographic class as a whole. Demographic information is analyzed and categorized by certain criteria, such as the organization's general field of operation and the employees' specific departments, responsibilities, roles, functions, job titles, job descriptions, and responsibility levels. For example, if an employee has the term "marketing" in her title, she may be categorized as belonging to the category "marketing."
A particular search term may index higher for one particular job title, such as salesperson, than it would for another job title, such as accountant. For example, the term "clinical trial" might be included in 0.5 percent of all searches done by the demographic category "medical professionals," but is only included in about 0.001 percent of searches for an average user. A particular search term may also index higher for a particular responsibility level than it would for another. For example, a seasoned partner at an accounting firm may have a substantially different index for the term "earned income" than does a newly employed accounting associate.
Each demographic category will have its own unique set of search terms, indexed highest to lowest. As users continue to use the search, the indexes will become more refined and will continually lead to better results. Additionally each demographic category will have its own unique set of destination sites, indexed highest to lowest. The categorizing and indexing of destination sites iis a way of identifying what have proven to be useful destination sites for a particular demographic category.Other inventorsSee patent
Honors & Awards
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Distinguished Honor Graduate of US Army Nuclear, Biological and Chemical Defense Course; Expert Infantryman; Army Achievement Award
US Army
More activity by Mike
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I love this theme, Risk to Rise, and was proud to partner with Jo Ann Ross and Karen Phillips to intro the series at our internal event last week…
I love this theme, Risk to Rise, and was proud to partner with Jo Ann Ross and Karen Phillips to intro the series at our internal event last week…
Liked by Mike Dean
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Last month at Cannes, our friend Melanie Hamilton, SVP Enterprise Sales at Comcast Advertising sat with Jack Myers to discuss what she believes is…
Last month at Cannes, our friend Melanie Hamilton, SVP Enterprise Sales at Comcast Advertising sat with Jack Myers to discuss what she believes is…
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I’ve had the privilege of working with so many fabulous women over the ages of 40 and 50—brilliant, accomplished, beautiful. And I can tell you from…
I’ve had the privilege of working with so many fabulous women over the ages of 40 and 50—brilliant, accomplished, beautiful. And I can tell you from…
Liked by Mike Dean
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Great conversation on camera with Julian Zilberbrand at #BeetRetreat - Thanks again for the opportunity Andy Plesser
Great conversation on camera with Julian Zilberbrand at #BeetRetreat - Thanks again for the opportunity Andy Plesser
Liked by Mike Dean
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At Effectv Product, we tackle the biggest unsolved industry problems. We don’t care about the credit, we care about the customer. We’re owners, not…
At Effectv Product, we tackle the biggest unsolved industry problems. We don’t care about the credit, we care about the customer. We’re owners, not…
Liked by Mike Dean
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Defining a Power Panel: That left to right. Chrissie Hanson OMD USA, Cara Lewis dentsu and Maureen Bosetti IPG Mediabrands with Beet.TV…
Defining a Power Panel: That left to right. Chrissie Hanson OMD USA, Cara Lewis dentsu and Maureen Bosetti IPG Mediabrands with Beet.TV…
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Happy times at #BeetRetreat Berkshires (l-r) Kevin Arrix XR Extreme Reach, Cara Lewis dentsu and Scott Collins Comcast Advertising
Happy times at #BeetRetreat Berkshires (l-r) Kevin Arrix XR Extreme Reach, Cara Lewis dentsu and Scott Collins Comcast Advertising
Liked by Mike Dean
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Thanks Andy Plesser and stellar Beet Team for hosting us amongst the gorgeous background of the Berkshires! Great location, food, and connections.…
Thanks Andy Plesser and stellar Beet Team for hosting us amongst the gorgeous background of the Berkshires! Great location, food, and connections.…
Liked by Mike Dean
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We're ready to support a streaming marathon for the Summer Olympics in Paris, enabling programmatic buying for the first time for targeted…
We're ready to support a streaming marathon for the Summer Olympics in Paris, enabling programmatic buying for the first time for targeted…
Liked by Mike Dean
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Love this CT4V! Thanks Andy Plesser for having me up and congrats on a great event and great content. . #IWorkforGM
Love this CT4V! Thanks Andy Plesser for having me up and congrats on a great event and great content. . #IWorkforGM
Liked by Mike Dean
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