Chad Schulte’s Post

Which sponsor is the champion of #Euro2024? When you think of a major international sporting event, you think of a major craze. And with good reason: Euro 2024 represents nearly 8 million articles visited per day 👀 As this visibility is very important for partner brands, Seedtag has analyzed the impact of the championship on them thanks to its international network of publishers: 🚀 adidas succeeded in capturing attention thanks to its new international outfits and player sponsorships 🙌🏻 Thanks to its collaboration with UEFA, Hisense Group appears at least 2 times more often than other sponsors 🥤 The Euro 2020 controversy between The Coca-Cola Company and Cristiano Ronaldo continues to cause a stir ⚽️ Lidl succeeds in attracting families with its popular football-related items With its 13 international sponsors, Euro 2024 shows once again that sporting competitions are a springboard for brands. What will be the result for the next Olympic Games? Discover more: https://lnkd.in/gYhAA-Kg #SeedtagInsights #ContextualAdvertising #AdTech

How do contextual creatives boost brand impact and engage audiences effectively? In our latest episode of Contextual Experts, Seedtag's specialists delve into the power of contextual creatives, revealing how they can help brands maximize their impact and foster deeper connections with their audiences. Watch the full video: https://lnkd.in/ee3gKFhW #ContextualAdvertising #ContextualExperts #ContextualCreatives #AdTech

How can brands gain valuable insights to authentically connect with their audience's interests? Join us in this series as we unveil the next-level technologies and unique capabilities that have helped position Seedtag as the leading global #contextual partner. 🚀 In part one of our two-part episode, Yvonne Flierman, Global Head of Growth, and Jaime Noguerales, Data Analyst Manager at Seedtag, will walk us through the fundamentals of Seedtag LAB and demonstrate its role in empowering brands to craft data-driven content strategies that set them apart from competitors. Watch now: https://lnkd.in/ePDVCefW #GetToKnow #SeedtagLAB #ContextualAdvertising #ContextualAI

What were the hottest topics at #Cannes2024? 🌴 Join us as we reflect on an incredible week on the French Riviera. Our very own, Mike Villalobos, VP of Strategy and Planning at Seedtag, dives into the biggest takeaways, from the critical role of #contextual advertising to innovative, future-proof strategies. Discover how #CTV is reshaping the audiovisual landscape and why GenAI was the buzzword of the festival. ⬇️ 🔗 https://lnkd.in/ev5ZUGi5 #JointheContextualRevolution #CannesLionsBlog

As the CTV landscape evolves, contextual AI is becoming essential for advertisers, addressing key challenges like targeting limitations, transparency issues, and lack of real-time insights. Jon Wallett, VP of Sales, East Coast at Seedtag, emphasizes that innovation in contextual targeting is crucial for future success. Seedtag's contextual AI, Liz, enables brands to develop effective audience strategies, enhance creative messaging, and gain valuable insights, all while adapting to real-time trends. Wallett argues that embracing these advancements will drive greater transparency and more inclusive, interest-based targeting, making contextual AI indispensable for modern advertising. Watch the full interview here to learn more 📺 : https://lnkd.in/er2kGpqn #ContextualAI #CTVAdvertising #InnovationInMarketing

We’ve arrived in Australia! 🇦🇺 Seedtag has acquired JustEggs Digital, and will now help brands and publishers Down Under achieve their advertising goals with contextual strategies that put user privacy first. 🙌 Check out the full announcement on B&T and stay tuned for more to come: https://lnkd.in/ezvXRW_N #SeedtagxJustEggs #SeedtagAustralia #ContextualAdvertising

This summer, #Euro24 and #SummerOlympics are attracting worldwide attention. For marketers, contextual AI offers a significant opportunity to score new audiences passionate about these events. Going beyond sports, Seedtag’s contextual research identified key audiences to engage: ✈️Travelers 🛍️ Match Day Shoppers 🍿 Family-Oriented Spectators Explore more ways contextual AI can help reach the right audience during this competitive season in this article by The Drum: 🔗 https://lnkd.in/eQvTmNHE #ContextualAI #SportsInsights #AdTech

How can brands make their audience feel represented and included in their campaigns? In the fight against stereotypes, brands must create advertising campaigns that prioritize #diversity and #inclusivity in their messages, helping to build a more inclusive landscape. Ready to develop ad strategies that embrace everyone? Learn more about the five-pronged approach to advertising: 🔗 https://lnkd.in/eKx5AtMK #AdsBeyondLables #InclusiveTargeting #ContextualAdvertising #AdTechBlog Seedtag

Thanks to its contextual AI technology, Liz, Seedtag has identified the terms and content categories generating the most interest among users during Pride Month in Latin America. Regarding this, Martha Carlín, Country Manager Mexico, states: "It's inspiring to see how content related to Pride Month not only captures the audience's attention but also promotes greater understanding and acceptance. Each year, we see more brands, influencers, brand ambassadors, celebrities, etc., joining with different initiatives to raise awareness and encourage societal participation, inviting us to gain deeper knowledge on the subject." Read the full article on Roastbrief: 🔗 hubs.li/Q02DmCqz0 #PoweredByLiz #PrideMonth #Seedtag #Latam #ContextualAI #ContextualAdvertising

How is contextual AI rewriting the rules for digital advertising? This year at #CannesLions, contextual advertising drew a lot of attention. Contextual experts from Seedtag, Lenovo, and Initiative joined Ad Age on the VaynerX yacht to discuss the promise of contextual AI and its impact on creativity. 🦾 “As an industry we’ve focused a lot on the right person at the right time,” said Brian Danzis, president of North America at Seedtag. “I think we’ve gotten away from the right moments over the years. Audiences are much more diverse these days. They’re much more nuanced. Marketers want to reach people beyond age and gender, and contextual allows you to do that precisely in that moment. It’s ultimately more effective.” Discover more expert insights on contextual AI's advantage in advertising: 🔗 https://lnkd.in/ejWAX84M 📸 Editorial credits: Sean T Smith / Lou Aguilar. #ContextualAI #AdTech #PrivacyFirst #Cannes2024