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Articles by Marisa
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Creative Writing Exercises for Content Marketers
Creative Writing Exercises for Content Marketers
By Marisa Lather
Activity
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Many marketing leaders know they should be leveraging AI-driven insights, but don't know where to start. 🤷♂️ Paul Shirer 🔥, Principal of AI…
Many marketing leaders know they should be leveraging AI-driven insights, but don't know where to start. 🤷♂️ Paul Shirer 🔥, Principal of AI…
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We could all use a little more kindness
We could all use a little more kindness
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More Than Just the 'ING': Redefining CMO Impact in the AI Era With only 41 marketers on Fortune 1000 boards and less than 3% of board members having…
More Than Just the 'ING': Redefining CMO Impact in the AI Era With only 41 marketers on Fortune 1000 boards and less than 3% of board members having…
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Experience & Education
Licenses & Certifications
Volunteer Experience
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Executive Board Member
Association of National Advertisers
- Present 10 years
Executive Board Member (2019-2021) - Launched Not Just Another Marketing Conference, a new style of activity and knowledge-based gathering aimed at intermediate to advanced level marketers.
President (2017-2019) - Reimagining how St. Louis engages with B2B marketing. Rebranded from BMA to ANA, relaunched the board, and refocused on building an inclusive community for St. Louis marketers to learn, network, and grow. Come along for the ride! businessmarketingstl.com
Vice President…Executive Board Member (2019-2021) - Launched Not Just Another Marketing Conference, a new style of activity and knowledge-based gathering aimed at intermediate to advanced level marketers.
President (2017-2019) - Reimagining how St. Louis engages with B2B marketing. Rebranded from BMA to ANA, relaunched the board, and refocused on building an inclusive community for St. Louis marketers to learn, network, and grow. Come along for the ride! businessmarketingstl.com
Vice President (2016) - Support president by bringing awareness to the brand in the St. Louis area, representing the BMA-STL at national events and continually develop creative content ideas for members.
Marketing Manager (2014-2015) - Served the efforts of the Business Marketing Association - St. Louis by posting useful and engaging B2B marketing content to educate and excite audiences, especially around events. -
Marketing Specialist
TEDxStLouis
- 4 years 2 months
Education
Marketing Director (2013-2014) - Directed a team of volunteers to organize content, maintain an active posting schedule on a variety of social networks and review analytics to make recommendations. Lead team in developing the online social strategy to streamline content in a way to relay consistent messaging across all platforms. At events, I lead a larger team to assist in ensuring strong social media presence and event roundup analysis.
Social Media Coordinator (2012-2013) - Support…Marketing Director (2013-2014) - Directed a team of volunteers to organize content, maintain an active posting schedule on a variety of social networks and review analytics to make recommendations. Lead team in developing the online social strategy to streamline content in a way to relay consistent messaging across all platforms. At events, I lead a larger team to assist in ensuring strong social media presence and event roundup analysis.
Social Media Coordinator (2012-2013) - Support Marketing Director in creating content, monitoring social media networks, follower growth and engagement, and live event strategy and support. -
Member Of The Supervisory Board
Midwest Digital Marketing Conference
- 3 years 5 months
Education
Deemed one of the best “digital marketing conferences” by Forbes, this event is meant to deliver on learnings, value, conversation and inclusivity. Our expert led sessions cover the hottest topics in marketing, including Data, Digital, Social Media, Creative, E-commerce, Innovation, Academic/Student, Tech, Content Marketing, Branding Strategy, Entrepreneurship and more!
- Provided marketing support in event planning and execution
- Speaker (2021-2019, 2017)
- Event moderator…Deemed one of the best “digital marketing conferences” by Forbes, this event is meant to deliver on learnings, value, conversation and inclusivity. Our expert led sessions cover the hottest topics in marketing, including Data, Digital, Social Media, Creative, E-commerce, Innovation, Academic/Student, Tech, Content Marketing, Branding Strategy, Entrepreneurship and more!
- Provided marketing support in event planning and execution
- Speaker (2021-2019, 2017)
- Event moderator (2018)
- Twitter lead (2017) -
Board Member (Marketing Lead)
Urban Harvest STL
- 2 years 2 months
Environment
Urban Harvest STL believes in food rights - all members of our community should have equitable access to fresh, healthy food regardless of socioeconomic status, race or location. They grow healthy produce across a network of seven urban farms in the heart of St. Louis and donate the majority of the harvest to nonprofit partners serving communities with limited or non-existent access to healthy, nutritious food. Urban Harvest STL also educates and engages the surrounding community in these…
Urban Harvest STL believes in food rights - all members of our community should have equitable access to fresh, healthy food regardless of socioeconomic status, race or location. They grow healthy produce across a network of seven urban farms in the heart of St. Louis and donate the majority of the harvest to nonprofit partners serving communities with limited or non-existent access to healthy, nutritious food. Urban Harvest STL also educates and engages the surrounding community in these efforts.
Marketing Lead Board Member duties include:
- Auditing and building marketing strategy to include website, social media, influencer, event, and recruitment activities
- Contributing and presenting at board meetings
- Event planning on Food Roof
- Advocating for organization in key partnerships -
Events Coordinator & Associate Fundraising Board
Gateway Pet Guardians
- 1 year 4 months
Animal Welfare
Gateway Pet Guardians is a nonprofit, virtual animal shelter and pet rescue located in St. Louis that rescues stray dogs and cats in and around the East St. Louis, Illinois and St. Louis metro area. I contributed my time and services to the group by supporting at events, fundraisers, event planning and volunteer relations. Additionally, I would also walk, play, feed and medicate (when necessary) the dogs at the shelter.
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Front of House PR
Saint Louis Fashion Week
- 2 months
Arts and Culture
- Worked with Saint Louis Fashion Week as a volunteer for fashion shows and events
- Wrote stage copy for the Project: Design! show
- Tracked and maintained live Twitter contest on voting for design winners in Project: Design! show
- Assisted social media team to position content appropriately for each network and post on ALIVE Magazine and Saint Louis Fashion Week networks -
Volunteer
St. Louis Rams Green Team
- Present 10 years 9 months
Environment
Support the St. Louis Rams during their green week as they maintain their place as a sustainability leader in the NFL.
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Volunteer
Forest Park Forever
- 2 years 2 months
Environment
Removed invasive species in a designated area of Forest Park.
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People Committee
Microgrid Solar
- 1 year 1 month
Economic Empowerment
With a passion for businesses who treat employees and their community ethically, I sat on the People Committee as part of the Triple Bottom Line. The goal of this committee to is to evaluate and improve the impact as a company on the communities around us and how to improve and empower employees. My main role was to assist the Triple Bottom Line manager to execute group initiative which included volunteer work, recycling drives and guidance for others to follow in Microgrid's foot steps.
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Back of House Styling
St. Louis Fashion Week
- 1 month
Arts and Culture
-Assisted lead stylist in choosing looks and making sure models were up dressed to standard
- Worked with models as they prepped for show and assisted dressing and styling backstage between looks
- Responsible for transportation of garments and accessories, dressing merchandise on model, collecting after runway walk and returning to boutique/store
Courses
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Building Influence at Work
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Cross-Cultural Communication: How To Flex Your Style
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Dale Carnegie Business Immersion
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Hubspot Inbound Marketing University
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Introduction to Learning and Development
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Learn HR Fundamentals for a Career in Human Resources
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Linked University
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Projects
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Midwest Digital Marketing Conference
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Deemed one of the best “digital marketing conferences” by Forbes, this event is meant to deliver on learnings, value, conversation and inclusivity. Our expert led sessions cover the hottest topics in marketing, including Data, Digital, Social Media, Creative, E-commerce, Innovation, Academic/Student, Tech, Content Marketing, Branding Strategy, Entrepreneurship and more!
- Provided marketing strategy for event planning and execution
- Speaker (2021-2019, 2017)
- Twitter lead (2018) -
Foto.com US
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I lead the U.S. market's marketing efforts for Foto.com which included online advertising, social media management, blogging campaigns, email campaigns, brand representation and influencer and partner relations. I worked remotely with a team from all over the world.
Other creatorsSee project
Honors & Awards
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Top 50 Women Leaders of Missouri for 2023
Women We Admire
Women We Admire recognizes the exceptional women who have made significant contributions in their respective fields and have become role models for aspiring leaders everywhere.
https://thewomenweadmire.com/2023/10/16/the-top-50-women-leaders-of-missouri-for-2023/ -
LinkedIn's Rising Star in Marketing
LinkedIn News
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LinkedIn's Top Voices in Marketing & Advertising
LinkedIn News
Top Voices is a series of lists that have been editorially curated by the LinkedIn News team, with the goal of highlighting creators to follow who are covering the chosen segments and/or topics.
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Core Values Award
Perficient
Top honors recognize distinguished colleagues and their commitment to living Perficient's Core Values, consistently soaring to new heights, and inspiring others to do the same. The Core Values Awards recognize colleagues who - through their performance, attitude, behaviors, and actions - embrace Perficient's Core Values of Integrity, Innovation, Clients, Collaboration, People, and Pride. Each winner's accomplishments extend beyond their defined role to consistently demonstrate excellence and…
Top honors recognize distinguished colleagues and their commitment to living Perficient's Core Values, consistently soaring to new heights, and inspiring others to do the same. The Core Values Awards recognize colleagues who - through their performance, attitude, behaviors, and actions - embrace Perficient's Core Values of Integrity, Innovation, Clients, Collaboration, People, and Pride. Each winner's accomplishments extend beyond their defined role to consistently demonstrate excellence and sustained contributions that significantly impact Perficient's business.
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Hugh O'Brian Youth Leadership Award
Hugh O'Brian Youth Leadership
Hugh O'Brian Youth Leadership's mission is to inspire and develop our global community of youth and volunteers to a life dedicated to leadership, service, and innovation. For more than five decades, HOBY has inspired young people to make a difference and become catalysts for positive change in their home, school, workplace, and community. As America’s foremost youth leadership organization, HOBY has a long history of successfully motivating young people to develop into outstanding leaders.
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