Sydni Craig-Hart

Emeryville, California, United States Contact Info
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    Market Research, Marketing Strategy, Marketing Consulting, Product Marketing, Digital Marketing, Brand Marketing, Content Strategy, Content Marketing, Event Production, and Event Marketing

About

In over 18 years of marketing leadership, I've learned that true innovation lies in the…

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  • Smart Simple Marketing

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Licenses & Certifications

Volunteer Experience

  • Silicon Valley SCORE Graphic

    Small Business Marketing Trainer

    Silicon Valley SCORE

    - Present 8 years 2 months

    Education

    Providing marketing training to entrepreneurs and small business owners to assist them in attracting more clients and increasing their revenue.

  • Small Business Marketing Trainer

    CSU Monterey Bay SBDC

    - Present 8 years 3 months

    Education

    Providing marketing training to entrepreneurs and small business owners to assist them in attracting more clients and increasing their revenue.

  • Carmel Chamber of Commerce Graphic

    Small Business Marketing Trainer

    Carmel Chamber of Commerce

    - Present 8 years 2 months

    Education

    Providing marketing training to entrepreneurs and small business owners to assist them in attracting more clients and increasing their revenue.

Publications

  • Facebook Supplier Diversity - Black History Month 2019

    Facebook Supplier Diversity

    We're featured in Facebook's Black History Month conversation along with three other small business owners that are helping Facebook bring the world closer together. Watch our insightful discussion on how to build a business for impact.

    Visit https://www.facebook.com/fbsupplierdiversity/videos/240488910076582/ for the full interview with all four businesses, moderated by Jason Trimiew, Head of Supplier Diversity at Facebook.

    See publication

  • Successfully Sell To Small Businesses - How to generate more high quality leads, increase your profits and meet your marketing goals

    Sydni Craig-Hart

    Visit http://smartsimplemarketing.com/corporate/.

    Created specifically for enterprise level marketing professionals who are tasked with marketing to small business owners and entrepreneurs. Download this FREE white paper and learn:

    ► Why small business owners think differently about purchasing decisions

    ► How to speak the language of small business owners

    ► How to best position your products and services

    ► How to create robust, engaging marketing campaigns…

    Visit http://smartsimplemarketing.com/corporate/.

    Created specifically for enterprise level marketing professionals who are tasked with marketing to small business owners and entrepreneurs. Download this FREE white paper and learn:

    ► Why small business owners think differently about purchasing decisions

    ► How to speak the language of small business owners

    ► How to best position your products and services

    ► How to create robust, engaging marketing campaigns that get results

    ► Three (3) cost-effective small business marketing campaigns you can execute NOW

    See publication

  • LOCAL INSPIRATION: MOSES HALL CREATES A THRIVING, PROFITABLE BUSINESS AFTER THE ECONOMIC TURNDOWN SQUASHED HIS POST-GRADUATION PLANS

    Verizon Wireless Small Business Series

    When Moses Hall graduated from Columbia College in 2012, he had hoped his Bachelor of Arts degree in Arts Entertainment and Media Management would help him gain a foothold in the music industry. His dream was to combine his talents, passion and business acumen to create a successful long-term career as a musician.

    But like so many other recent college grads, Moses was in for a rude awakening. Once he graduated, no one was hiring!

    Read the rest of the article here:…

    When Moses Hall graduated from Columbia College in 2012, he had hoped his Bachelor of Arts degree in Arts Entertainment and Media Management would help him gain a foothold in the music industry. His dream was to combine his talents, passion and business acumen to create a successful long-term career as a musician.

    But like so many other recent college grads, Moses was in for a rude awakening. Once he graduated, no one was hiring!

    Read the rest of the article here: http://bit.ly/ssm-vz-moses-hall

    Other authors
    See publication

  • Rebelations Magazine

    Jennifer Bourn is featured in the Visibility Boom Issue of Rebelations Magazine -- get noticed, get clients, and get your business growing. As one of 17 contributing authors, Jennifer's article shares "4 Critical Keys to A Wildly Successful Website."

    Other authors
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  • "35 Ways To Attract More Ideal Clients To Your Business NOW!"

    Sydni Craig-Hart

    Visit http://smartsimplemarketing.com/get-more-clients-checklist

    We understand what it's like to need to attract clients yesterday.

    This checklist details 35 simple strategies you can implement IMMEDIATELY in your business to attract new clients almost overnight.

    Download your copy now and start increasing your income!

    See publication

Projects

  • CEB Marketing to Small Business Summit - Roundtable Discussion Facilitator

    Hosted a roundtable discussion focused on the "Top Approaches to Teaching Small Business Owners How You Solve their Problems" at the 2017 CEB Marketing to Small Business Summit (https://www.cebglobal.com/marketing-communications/marketing-to-small-businesses/summit.html). Acted as the moderator of the discussion (i.e., introduce the topic, ask questions/facilitate discussion, and provide advice) to a group of CMOS and other high-level marketing professionals from Fortune 500 companies in the…

    Hosted a roundtable discussion focused on the "Top Approaches to Teaching Small Business Owners How You Solve their Problems" at the 2017 CEB Marketing to Small Business Summit (https://www.cebglobal.com/marketing-communications/marketing-to-small-businesses/summit.html). Acted as the moderator of the discussion (i.e., introduce the topic, ask questions/facilitate discussion, and provide advice) to a group of CMOS and other high-level marketing professionals from Fortune 500 companies in the banking, insurance and technology industries.

    For a copy of our Executive Summary of the event and top takeaways from the discussion, please send me a private message.

    See project

  • Dun & Bradstreet Small Business Finance Insights and Education

    - Present

    Articles and resources to support small business owners in creating a financially healthy enterprise.

    Other creators
    See project

  • Dun & Bradstreet Small Business Marketing Insights and Education

    - Present

    Articles and resources developed specifically for busy entrepreneurs to empower them to market their small business effectively and be easily found online by their next customer.

    If you are interested in getting better results with your organization's content marketing program, please contact Sydni Craig-Hart at (510) 365-6148 to schedule a complementary "Opportunity Call".

    Other creators
    See project

  • Dun & Bradstreet Supplier Diversity Insights and Education

    - Present

    Articles and resources developed specifically for small business owners pursuing opportunities in supplier diversity.

    Other creators
    See project

  • Growing Your Small Business with LinkedIn

    -

    We're so honored to have partnered with LinkedIn to create the * FIRST EVER * small business focused online training to empower entrepreneurs to use the amazing tools available with this platform to support our goals. The course is completely FREE and includes dozens of pragmatic tips time-starved small business owners can implement immediately for some quick wins.

    Scope of Work included:

    • Research and develop an outline online module-based training course for small business…

    We're so honored to have partnered with LinkedIn to create the * FIRST EVER * small business focused online training to empower entrepreneurs to use the amazing tools available with this platform to support our goals. The course is completely FREE and includes dozens of pragmatic tips time-starved small business owners can implement immediately for some quick wins.

    Scope of Work included:

    • Research and develop an outline online module-based training course for small business owners
    • Design of program storyboard for all modules of training course
    • Development of related video scripts based on approved outline/storyboard
    • Source, interview and prepare success stories from small business owners having success with using LinkedIn as a business development tool
    • Collaborate with LinkedIn team members to finalize each storyboard/script for the course
    • Based on approved scripts, create presentation slides to accompany the voiceover
    • Create a series of three (3) to five (5) worksheets to help participants in quickly implementing what they learn

    This project was completed, start to finish, in about three weeks.

    For more details on the design and development of the project, or to schedule a chat re: how to create a similar program for your products, please contact me at (510) 365-6148 or sending a private message via LinkedIn Messaging.

    See project

  • Secrets Revealed: How To Grow Your Business With Corporate Contracts

    -

    Women-owned businesses are one of the fastest growing market segments in the United States. Countless enterprise companies have made a commitment to buying products and services from these businesses by means of their supplier diversity programs. For example, on July 7, 2017, Intel made a public commitment to spend $100 million dollars with women-owned businesses over the next three years.

    To take full advantage of the opportunities available to sell to corporate America, women-business…

    Women-owned businesses are one of the fastest growing market segments in the United States. Countless enterprise companies have made a commitment to buying products and services from these businesses by means of their supplier diversity programs. For example, on July 7, 2017, Intel made a public commitment to spend $100 million dollars with women-owned businesses over the next three years.

    To take full advantage of the opportunities available to sell to corporate America, women-business need to, first, be made aware of the opportunity and secondly, understand how their particular products and services fit into the overall marketplace.

    This pilot event held on November 7, 2017, was designed to provide create this awareness and provide Bay Area business women with an introduction to the world of supplier diversity and the opportunities available for them to sell their products and services to enterprise companies.

    See project

  • Accelerate With Google Academy 2.0 - Online, On-Demand Training for Small Businesses

    -

    In support of their ongoing efforts to bridge the digital divide and support diverse small business owners to succeed, we worked with the Diversity Markets team at Google to develop the Accelerate With Google Academy 2.0, an on-demand, web-based training program to allow busy entrepreneurs to learn proven marketing and business management strategies at their convenience.

    We consulted with the team to determine the topics of focus for the new program, developed the content for the videos,…

    In support of their ongoing efforts to bridge the digital divide and support diverse small business owners to succeed, we worked with the Diversity Markets team at Google to develop the Accelerate With Google Academy 2.0, an on-demand, web-based training program to allow busy entrepreneurs to learn proven marketing and business management strategies at their convenience.

    We consulted with the team to determine the topics of focus for the new program, developed the content for the videos, and created accompanying worksheets (along with resource guides) to assist the entrepreneur to quickly implement what they learned. You may view screenshots of the program by clicking on the link above.

    If you are interested in developing a web-based training program for your organization, please contact Sydni Craig-Hart at (510) 365-6148 to schedule a complementary "Opportunity Call".

    Other creators
    See project

  • Email Marketing Simplified - Virtual Conference for Entrepreneurs and Small Business Owners

    -

    A LIVE three-day virtual conference featuring 9 expert speakers teaching small business owners and entrepreneurs how to shortcut the process of generating leads and revenue via email marketing. without skimping on the results.

    The conference, sponsored by Content Marketing Institute, Constant Contact, DirectPay, LeadPages, SmartBrief, Dun & Bradstreet, Contactually, Bay Area Search Engine Academy and Smart Simple Marketing, included a virtual exhibit hall, a virtual networking lounge…

    A LIVE three-day virtual conference featuring 9 expert speakers teaching small business owners and entrepreneurs how to shortcut the process of generating leads and revenue via email marketing. without skimping on the results.

    The conference, sponsored by Content Marketing Institute, Constant Contact, DirectPay, LeadPages, SmartBrief, Dun & Bradstreet, Contactually, Bay Area Search Engine Academy and Smart Simple Marketing, included a virtual exhibit hall, a virtual networking lounge, contests, giveaways and more. It was attended by over 1,000 small business owners and entrepreneurs from a variety of B2B and B2C industries.

    For more details on the virtual conference, or to learn how we can assist you in hosting your own virtual event, please contact us at Info@SmartSimpleMarketing or (510) 365-6148.

    Other creators
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  • Oracle Supplier Diversity Mentoring Program

    -

    We worked with Oracle's Supplier Diversity Team to develop a training program to educate suppliers on how to do business with Oracle. It's truly groundbreaking, as no other technology company has created any type of detailed training or specific mentoring opportunities specifically to teach suppliers how to compete for business.

    As a result, the Oracle Supplier Diversity team has decreased their workload in vetting qualified suppliers by 90%.

    You may view details on the program…

    We worked with Oracle's Supplier Diversity Team to develop a training program to educate suppliers on how to do business with Oracle. It's truly groundbreaking, as no other technology company has created any type of detailed training or specific mentoring opportunities specifically to teach suppliers how to compete for business.

    As a result, the Oracle Supplier Diversity team has decreased their workload in vetting qualified suppliers by 90%.

    You may view details on the program at: https://www.oracle.com/corporate/supplier-diversity/training.html.

    If you are interested in developing a Supplier Diversity mentoring program for your organization, please contact Sydni Craig-Hart at (510) 365-6148 to schedule a complementary "Opportunity Call".

    Other creators
    See project

  • Accelerate With Google Academy

    -

    We worked with Google's Diversity Markets team to re-configure and update their pilot Accelerate With Google Academy - a program designed to empower entrepreneurs to leverage online technology to grow their business and decrease the digital divide.

    “Smart Simple Marketing knows how to make the unknown a reality,” said Alli Bernstein, Diversity Markets Program Manager for Google, Inc.

    “Working with them has allowed us to provide web education to over 600 small business owners…

    We worked with Google's Diversity Markets team to re-configure and update their pilot Accelerate With Google Academy - a program designed to empower entrepreneurs to leverage online technology to grow their business and decrease the digital divide.

    “Smart Simple Marketing knows how to make the unknown a reality,” said Alli Bernstein, Diversity Markets Program Manager for Google, Inc.

    “Working with them has allowed us to provide web education to over 600 small business owners, resulting in over $5 million in economic impact for their businesses and communities since our Academy program launched in 2014.”

    As a Participants in the 12-week Academy receive the tools and training they need to advertise on the web and attract new customers, including live help and private consultations with dedicated experts. The program is customized, so by the end each participant is ready to meet their business’s unique goals and make the most of the web.

    You can view details on the program at: http://accelerate.withgoogle.com/.

    If you are interested in developing a web-based training program for your organization, please contact Sydni Craig-Hart at (510) 365-6148 to schedule a complementary "Opportunity Call".

    Other creators
    See project

  • Verizon Wireless "The Busy Entrepreneur’s Guide to Business Success" Webinar Series

    -

    We recently completed a successful project with the MidWest Multicultural Marketing Team at Verizon Wireless to help them generate leads for the sales team in advance of the holiday season.

    “Smart Simple Marketing found a way for Verizon to stay top-of-mind for our customers” said Erica Sevilla, Multicultural Marketing Specialist for Verizon Wireless.

    “They helped build a foundation for ongoing communications with prospective customers by developing a turnkey newsletter that…

    We recently completed a successful project with the MidWest Multicultural Marketing Team at Verizon Wireless to help them generate leads for the sales team in advance of the holiday season.

    “Smart Simple Marketing found a way for Verizon to stay top-of-mind for our customers” said Erica Sevilla, Multicultural Marketing Specialist for Verizon Wireless.

    “They helped build a foundation for ongoing communications with prospective customers by developing a turnkey newsletter that doubled email open rates and click-through rates within weeks.”
    We developed for the team a 5-part webinar series entitled "The Busy Entreprenuer's Guide to Business Success". The series provided comprehensive training on:

    * Small Marketing Marketing
    * Time Management
    * Saving Money With Technology
    * Securing Capital
    * Mistakes to Avoid

    We supported the team in:

    * Choosing compelling topics for the webinar
    * Sourcing engaging speakers
    * Collaborating with the speakers to develop high-quality content for the series
    * Developing a strategic marketing plan to attract new leads
    * Creating copy for each piece of the marketing plan (promotional emails, articles, infographics, social media posts and more)
    * Executing the marketing plan and tracking the results of each promotional tactic

    The series increased the team's email subscriber list by 86% and the sales team had 40% more leads than the previous year!

    You may view one of the webinar recordings here: http://bit.ly/ssm-vz-smb-nw-li.

    If you are interested in developing a lead-generating webinar series for your organization, please contact Sydni Craig-Hart at (510) 365-6148 to schedule a complementary "Opportunity Call".

    Other creators
    See project

Honors & Awards

  • 2018 Constant Contact Solution Provider All Star Award Winner

    Constant Contact

    Smart Simple Marketing, a multi-award winning communications consultancy, has been named a 2018 Solution Provider All Star Award winner by Constant Contact, an Endurance International Group company and a leader in small business marketing solutions. The annual award recognizes the most successful 10 percent of Constant Contact’s customer and Solution Provider base, based on their significant achievements using email marketing to engage their customer base and drive results for their…

    Smart Simple Marketing, a multi-award winning communications consultancy, has been named a 2018 Solution Provider All Star Award winner by Constant Contact, an Endurance International Group company and a leader in small business marketing solutions. The annual award recognizes the most successful 10 percent of Constant Contact’s customer and Solution Provider base, based on their significant achievements using email marketing to engage their customer base and drive results for their organization during the prior year.

    “Our Solution Providers are an invaluable extension of our business, helping small businesses and nonprofits that are seeking hands-on assistance with their marketing,” said Hannah Budreski, Vice President of Marketing Communications, Constant Contact. “We’re thrilled to recognize Smart Simple Marketing for their achievements in helping their small business customers become better marketers.”

  • 2018 WBE Excellence in Growth Award

    Women's Business Enterprise Pacific

    The Women's Business Enterprise Pacific is pleased to acknowledge certified WBEs within its region for excellence in company growth. We recognize the resilience and business acumen of certified women businesses enterprises and their ability to take their companies to new levels of success.

    “We are excited to congratulate Sydni Craig-Hart on her exceptional growth and 'Bold Success!' Thank you for sharing your expertise in marketing with other women-owned businesses. We appreciate you and…

    The Women's Business Enterprise Pacific is pleased to acknowledge certified WBEs within its region for excellence in company growth. We recognize the resilience and business acumen of certified women businesses enterprises and their ability to take their companies to new levels of success.

    “We are excited to congratulate Sydni Craig-Hart on her exceptional growth and 'Bold Success!' Thank you for sharing your expertise in marketing with other women-owned businesses. We appreciate you and all you do!” ~ Janice Green - President and CEO, WBEC Pacific

  • LinkedIn Profinder - Best of 2017

    LinkedIn

    The “Best of 2017” distinction signals Sydni Craig-Hart’s best in class ranking on our platform. Sydni is part of a select group of professionals recognized by LinkedIn.

  • 2017 Constant Contact Solution Provider All Star Award Winner

    Constant Contact

    Smart Simple Marketing been named a 2017 Solution Provider All Star Award winner by Constant Contact, an Endurance International Group company and a leader in email marketing solutions. The annual award recognizes the most successful 10 percent of Constant Contact’s customer and Solution Provider base, based on their significant achievements using email marketing to engage their customer base and drive results for their organization during the prior year.

    “Email marketing continues to…

    Smart Simple Marketing been named a 2017 Solution Provider All Star Award winner by Constant Contact, an Endurance International Group company and a leader in email marketing solutions. The annual award recognizes the most successful 10 percent of Constant Contact’s customer and Solution Provider base, based on their significant achievements using email marketing to engage their customer base and drive results for their organization during the prior year.

    “Email marketing continues to deliver the highest returns of any marketing channel. Our Solution Providers are a core extension of our business, helping those small businesses and nonprofits that need guidance and assistance with their marketing,” said Jamie Waldinger, Vice President of Marketing, Constant Contact. “We’re thrilled to recognize Smart Simple Marketing for their achievements in helping their small business customers become better marketers.”

  • 2015 WRMSDC Diverse Supplier of the Year (Class 1)

    Western Region Minority Supplier Development Council (WRMSDC)

    http://wrmsdc.org/docs/PressRelease_2015Gala_FINAL.pdf

    Sarah Lyu, President of the WRMSDC, says:

    "Smart Simple Marketing and Expert Marketing Strategist and President/CEO, Sydni Craig-Hart, have taken the lead by proving that your network is your net worth. With her prolific business marketing experience, Sydni has demonstrated that cultivating professional relationships can expand developmental thresholds.

    Oracle was introduced to Smart Simple Marketing in 2013, and with…

    http://wrmsdc.org/docs/PressRelease_2015Gala_FINAL.pdf

    Sarah Lyu, President of the WRMSDC, says:

    "Smart Simple Marketing and Expert Marketing Strategist and President/CEO, Sydni Craig-Hart, have taken the lead by proving that your network is your net worth. With her prolific business marketing experience, Sydni has demonstrated that cultivating professional relationships can expand developmental thresholds.

    Oracle was introduced to Smart Simple Marketing in 2013, and with a well-articulated business plan and fresh outlook on the procurement process in Supplier Diversity, Sydni Craig-Hart captured their attention. Having the vital firsthand experiences to draw from on regarding the hurdles that Supplier Diversity programs can involve, Smart Simple Marketing successfully created an online training program to address this need. Smart Simple Marketing’s refined process provided Oracle with additional time to focus on pulling in more MBEs and other small businesses for their programs. Sydni’s work towards the betterment of the MBE community is impressive and demonstrates true commitment.

    In addition to their usual services, Sydni Craig-Hart offers workshops for professionals to assist in enhancing their company’s marketing efforts in order to boost their opportunities. She has offered such services to SCORE, SBDC, and Chambers of Commerce throughout Northern California. These workshops have reached over 2,000 individuals from non-profits and small businesses, and they hope to expand to at least 2,000 more business owners and non-profit professionals in 2015. Due to Smart Simple Marketing’s ability to show quick progression and growth with devotion to the betterment of other small businesses, Sydni Crag-Hart and Smart Simple Marketing are well qualified for the Supplier of the Year, Class 1 Award."

    The WRMSDC supports the growth and welfare of minority communities by championing the use of minority-owned businesses in Northern California, Nevada, and Hawai‘i.

  • 2014 Constant Contact Solution Provider All Star Award Winner

    Constant Contact

    Smart Simple Marketing, a provider of marketing consulting, coaching and “done for you” services for small businesses, non-profits and associations has been named a 2014 Solution Provider All Star Award winner by Constant Contact®, Inc., the trusted marketing advisor to more than 600,000 small organizations worldwide. The award, given annually to the top 10% of Constant Contact’s international customer and Solution Provider base, recognizes these select organizations for their significant…

    Smart Simple Marketing, a provider of marketing consulting, coaching and “done for you” services for small businesses, non-profits and associations has been named a 2014 Solution Provider All Star Award winner by Constant Contact®, Inc., the trusted marketing advisor to more than 600,000 small organizations worldwide. The award, given annually to the top 10% of Constant Contact’s international customer and Solution Provider base, recognizes these select organizations for their significant achievements on behalf of its clients, including leveraging online marketing tools to engage their customer base and drive success. Smart Simple Marketing is one such exemplary organization.

Languages

  • English

    Native or bilingual proficiency

  • French

    Elementary proficiency

Organizations

  • National Association of Women Business Owners (NAWBO) San Francisco

    Vice President, Corporate Partner Relations

    - Present

    * Support the organization's goals by raising awareness for the Chapter's educational, networking and mentoring programs * Engaging corporate partners that see value in connecting with women entrepreneurs to collaborate on various initiatives related to addressing the issues faced by women-owned businesses. * Represent the Chapter in the community. * Communicate and develop relationships with Corporate Partners.

  • Constant Contact

    Solution Provider Partner Advisory Council

    - Present

    Serve as a sounding board for new ideas, participate in Constant Contact new product trials, evaluate new features and give constructive feedback to the product teams. Provide feedback, input and discussion on specific programs and offering support for new initiatives for the 10,000+ Solution Providers and small business owners worldwide. Serve as a leader within the Constant Contact Partner Community.

  • Constant Contact

    Master Certified Solutions Provider

    - Present

    Providing email marketing, social media marketing, event marketing, content marketing and related solutions to busy entrepreneurs looking for a significant return on their marketing investments. To achieve this Master Certification, the highest level of Constant Contact’s Solution Provider partner education, Smart Simple Marketing has completed a rigorous curriculum with five levels of assessment. These assessments include a Constant Contact knowledge exam, proven customer satisfaction…

    Providing email marketing, social media marketing, event marketing, content marketing and related solutions to busy entrepreneurs looking for a significant return on their marketing investments. To achieve this Master Certification, the highest level of Constant Contact’s Solution Provider partner education, Smart Simple Marketing has completed a rigorous curriculum with five levels of assessment. These assessments include a Constant Contact knowledge exam, proven customer satisfaction results, and an interview and consultation, among other significant measurements. This comprehensive program ensures that when a business chooses to work with a Master Certified Solution Provider, they are getting the services of an expert with proven results.

  • Constant Contact

    Certified Authority Local Expert

    - Present

    Providing training (both virtually and in person) to small business owners, associations, non-profit organizations, chambers of commerce and other organizations on all topics related to content marketing, email marketing, social media marketing and event marketing.

  • National Association for the Self Employed (NASE)

    Member Council

    - Present

    Providing feedback, input and discussion on specific association programs and offering support for new initiatives for the 150,000 business owners and employees nationwide who are members of the Association.

  • BNI - City Center - Oakland, CA

    Educational Coordinator

    -

    Provided networking and referral marketing education to the chapter members on a weekly basis and assisted in the development of each member's networking skills.

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