We're thrilled to introduce our new and returning members of the 2025 AMA Board of Directors! Together, we're ready to innovate, inspire, and empower marketers worldwide. Read the full press release here 👉 https://lnkd.in/grZ6RGPH A very special thank you goes out to our Executive Committee of the AMA Board: - Mike Brady – Chair, Bob Sasser Professor and Chair, Department of Marketing, Florida State University - Lisa Bowman 🎯 – Immediate Past Chair, Founder and Chief Mojo Officer, Marketing Mojo, A Digital Marketing Agency - Robin Tooms – Chair-Elect, Chief Marketing Officer, Members Credit Union - Jeff Lupinacci – CFO, Omnicom, Flywheel Digital Mike Brady, from Florida State University, brings extensive marketing expertise and a steadfast commitment to our community in his role as our new AMA Board Chair! "I look forward to working with my fellow AMA Board colleagues as we focus on shaping the future of marketing and supporting our incredible community," Mike Brady shared. A heartfelt thank you also goes to our outgoing board members for their visionary leadership and commitment to advancing our field. Join us in welcoming our new board members! 👏 - Tiffany White, University of Illinois Urbana-Champaign - John Kennedy, The Sorium Group - Nadya Kohl, Volta Media, A Shell Brand - Maura L. Scott, Arizona State University - Kimberly A. Whitler, University of Virginia And finally, thank you to our continuing members who continue to bring invaluable insights to the table! 👏 - Anders Gustafsson, Professor of Marketing, BI The Norwegian Business School - Brian Fergemann, Senior Counsel, Marketing and Intellectual Property, McDonald's Corporation - Rebecca Slotegraaf, Professor of Marketing and Neal Gilliatt Chair in Marketing, Indiana University - Kelley School of Business - Angela Brutsche, Vice President of Marketing and Communications, Texas REALTORS® - Eli Jones, Professor of Marketing, Mays Business School - Texas A&M University - Christine Welsh Mathers, Head of Global Communications and Brand for Noble Corporation - Matthew Witt, National Digital Experience Lead, Deloitte Digital It's going to be an AMAzing year! 🎉 #MarketingLeaders #BoardOfDirectors #WelcomeNewMembers
American Marketing Association
Non-profit Organizations
Chicago, IL 323,363 followers
The American Marketing Association is the essential community for marketers.
About us
As the largest community-based professional marketing association in the world, the American Marketing Association is trusted by marketing and sales professionals to help them discover what’s coming next in the industry. The AMA has a community of local chapters in more than 70 cities and 350 college campuses throughout North America. We're home to award-winning content, PCM® professional certification, premiere academic journals, and industry-leading training events and conferences.
- Website
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http://www.ama.org
External link for American Marketing Association
- Industry
- Non-profit Organizations
- Company size
- 51-200 employees
- Headquarters
- Chicago, IL
- Type
- Nonprofit
- Founded
- 1937
- Specialties
- Marketing thought leadership, Career advice and advancement, Marketing magazines and journals, Professional development and training, Professional Development, Marketing Training, Networking, Education, and Undergraduate Organization
Locations
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Primary
130 E. Randolph St
Floor 22
Chicago, IL 60601, US
Employees at American Marketing Association
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Rick Kendall
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Jim David
Director of Digital Marketing
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Dr. Roberta Giannini
Business Scholar | Innovation & Strategy-Driven Technologist | Featured Speaker | Advisor
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Frank Mendoza, MBA
Driving Org Transformations & Innovation with actionable AI and Data Analytics Strategies | AI Strategist and Product Manager
Updates
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The "audience arbitrage" trend involves using tools like SparkLoop to recommend other newsletters as soon as someone subscribes. It helps offset ad costs and can even generate profits immediately. However, it also carries risks like potential brand damage, email deliverability issues, and unreliable engagement reporting. What are your thoughts on this strategy? Would you consider it innovative or risky?💡 Dive deeper into this concept (and it's risks) via this breakdown from HubSpot ➡️ https://lnkd.in/dkg54TKM Join our UX Best Practices for Email Marketing Training taking place July 10! Learn UX basics and apply them to boost your email marketing success 👇 Can't join live? The content will be available on-demand! https://lnkd.in/e9FajmCm #EmailMarketing #AudienceArbitrage #DigitalMarketing #GrowthHacks
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Capturing insights from customer activities is key to delivering hyper-personalized, real-time experiences. But despite rapid advancements in AI and data analytics, managing customer data remains a top challenge. Join Kerry Ok, CMO of Okta, for an insightful session on how customer identity can address these data issues. Learn why many organizations struggle with their customer data, strategies to maximize its value, and how CIAM solutions can help without compromising consent and compliance. Register here 👉https://lnkd.in/eFwHWUB5 #Ad #Personalization #AI #DataAnalytics
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L'Oréal’s activation at the Essence Festival of Culture, featuring brands like #CeraVe, NYX Professional Makeup, and Carol's Daughter, exemplifies how brands can creatively utilize cultural events to enhance their marketing strategies. By collaborating with Lisa Beasley’s character "Corporate Erin", L’Oréal added a humorous twist to their booths, panels, and activations, making the brand experience more relatable and memorable. Other brands like Prime Video & Amazon MGM Studios, Target, The Coca-Cola Company, and #SheaMoisture also partnered with creators at Essence Fest. What are some of your favorite recent brand collaborations? What made them so impactful? 💭 Source: Ad Age / Erin Throlopolis https://lnkd.in/ehSFWtDM #MarketingInsights #EssenceFest #LOréal #BrandCollabs #CorporateErin
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Discover how marketing drives responsible technology while putting people first at the 2024 AMA Summer Academic Conference in Boston, MA, August 16-18! Registration grants you access to transformative discussions and innovative insights with top experts in the field. Secure your spot by July 10 and save $100 on registration! ➡️ https://bit.ly/4eVpjOn #AMASummer #MarketingForGood
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As we move into the second half of 2024, the marketing landscape continues to evolve at a rapid pace. At the AMA, we're excited to explore the trends and innovations that will shape the future of marketing. We'd love to hear your thoughts! What trends are you most excited about? How are you planning to innovate in your marketing strategies? Share your ideas and experiences in the comments below. 📈 Data-Driven Marketing: Leveraging data to create personalized and impactful campaigns will be more critical than ever. Are you ready to harness the power of analytics to drive your marketing strategies? 🎥 Video Marketing and Livestreams: With the rise of short-form videos and live streaming, engaging your audience in real-time has never been easier. How will you incorporate video into your marketing mix? 🤖 AI and Automation: From chatbots to predictive analytics, AI is transforming how we connect with customers. Are you prepared to integrate AI and automation into your marketing processes? 📱 Social Media Innovations: New features and platforms are constantly emerging. Staying ahead of the curve and adapting to social media changes is essential. What's your strategy for staying relevant on social media? Let's make the second half of 2024 a period of growth, innovation, and success! 🚀 📸: Unsplash #Marketing #MarketingTrends #DataDrivenMarketing #VideoMarketing #AI #SocialMedia #Innovation #AMA
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The Fourth of July barbecues have barely cooled down, and already companies are shifting gears towards back-to-school season. Last summer, TikTok videos using the #BackToSchool hashtag more than doubled to 469K, highlighting a prime opportunity for brands to engage and drive sales. TikTok has just released a Back to School campaign guide to guide marketers through this pivotal period featuring insights like: 74% of college students plan their shopping lists on TikTok by mid-summer. 63% of parents discover education essentials on TikTok. 42% of parents make purchases because of TikTok. Also included in the guide are: 📚 Key dates and user activity trends for optimal planning 🔔 Top product categories and TikTok user preferences ✏️ Effective strategies to amplify your brand messaging 🚸 Tips for integrating different elements to maximize impact 🎒 Timelines to align promotions with peak interest periods 📖 Expert advice on crafting compelling video content Craft compelling content strategies using product reviews, tips, and trending hacks to captivate your audience. Utilize #TikTok's Events API and Pixel for campaign optimization, and explore creative solutions to prompt immediate action. Get your copy of the playbook: https://bit.ly/3VMqyqA
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With Twitter undergoing changes, many users are seeking alternative text-based platforms. Mastodon and Bluesky are contenders, but Meta’s Threads gained attention by quickly reaching 100 million signups, despite subsequent user attrition. Threads lacks real-time event interaction, a key draw for platforms like Twitter. While fostering a positive community, Threads struggles with real-time, engaging conversations. Tied to Instagram's visual-first users, Threads faces challenges in attracting traditional text-based creators. Experts like Krishna Subramanian from Captiv8 highlight the difficulty for visual creators to transition to text-based content, impacting engagement. Despite initial enthusiasm, creators have faced dwindling engagement. However, improvements in search features and functionality updates may bolster Threads' appeal, potentially making it a competitive social media platform. Read the full Forbes article here ➡️ https://bit.ly/45MsCDv Meta Threads #BlueSky #Mastodon #Threads #X #Twitter #SocialMedia
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Over 31% of marketers use video to boost SEO by enhancing page quality and increasing visitor engagement. Meanwhile, video's impact on customer acquisition is profound, with 83% of video marketers reporting increased lead generation. From transforming marketing strategies to enhancing customer experiences, discover how video is reshaping every aspect of business interaction. Are you leveraging video to its full potential? Dive into the reports and full article from HubSpot here ➡️ https://bit.ly/2pdoaKv #VideoMarketing #SEO #CustomerAcquisition #BusinessTransformation"
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American Marketing Association reposted this
A new Journal of Marketing study is the first to examine the effects of online retailers building their own delivery service (ODS), finding that ODS increases customers’ monthly spending by 7.8%, among other benefits ⬇ Last-mile home delivery is now a priority for many online retailers, who are investing billions of dollars to build their ODS and deliver products to customers’ homes via their own logistics network. In 2023, Amazon delivered 5.9 billion packages—approximately two-thirds of its packages delivered in the U.S.—through its ODS. How does the shift to ODS affect customers’ behaviors and online retailers’ sales performance? When should online retailers venture beyond their core business of retailing to offer ODS, and why? The study find that ODS increases customers’ monthly spending by 7.8% and grows city-level sales by 11.9%. ODS has greater value for markets with lower trust levels, infrequent customers, high-risk product categories, and consumers who prefer the focal retailer (versus third-party sellers). The study indicates that ODS improves delivery quality and customer trust, which together increase customers’ monthly spending, purchase frequency, and the number of items ordered. Check out this research recap for the lessons #CMOs can learn from this study: https://lnkd.in/gGHEVkHn By Banggang Wu, Yubo Chen, and Prasad A. Naik #logistics #delivery #onlineretail #marketing #marketingresearch