“I manage a group of CEOs and had Lindsey lead an in-depth conversation and presentation about the creator economy, Gen Z and other social influences on the payments and fintech sector. His presentation was well received and provided thought provoking discussions. I'd highly recommend him for similar initiatives. He's incredible knowledgeable about the creator economy, social media, influencers and is a great presenter.”
Sign in to view Lindsey’s full profile
Welcome back
By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.
New to LinkedIn? Join now
or
By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.
New to LinkedIn? Join now
Boston, Massachusetts, United States
Contact Info
Sign in to view Lindsey’s full profile
Welcome back
By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.
New to LinkedIn? Join now
or
By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.
New to LinkedIn? Join now
10K followers
500+ connections
Sign in to view Lindsey’s full profile
Welcome back
By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.
New to LinkedIn? Join now
or
By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.
New to LinkedIn? Join now
View mutual connections with Lindsey
Welcome back
By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.
New to LinkedIn? Join now
or
By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.
New to LinkedIn? Join now
View mutual connections with Lindsey
Welcome back
By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.
New to LinkedIn? Join now
or
By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.
New to LinkedIn? Join now
Sign in to view Lindsey’s full profile
Welcome back
By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.
New to LinkedIn? Join now
or
By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.
New to LinkedIn? Join now
Websites
- Newsletter
-
https://lindseygamble.com/newsletter
Recommendations received
20 people have recommended Lindsey
Join now to viewView Lindsey’s full profile
Sign in
Stay updated on your professional world
By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.
New to LinkedIn? Join now
Other similar profiles
-
Lia Haberman
Santa Monica, CAConnect -
Kaya Yurieff
New York, NYConnect -
Lindsay Calabrese 🍜
Los Angeles, CAConnect -
Ansley W.
New York, NYConnect -
Heidi (Smolevitz) Mika
New York City Metropolitan AreaConnect -
Evan Patterson 🤜🏻🎤⬇️🔥😎
Chicago, ILConnect -
Samir Chaudry
Los Angeles, CAConnect -
Tameka Bazile
Greater PhiladelphiaConnect -
Brett Dashevsky
New York, NYConnect -
Jim Louderback
Pacifica, CAConnect -
Brendan Gahan
Ventura, CAConnect -
Nick Bennett
Greater BostonConnect -
Marisa Lather
St Louis, MOConnect -
Lorraine K. Lee
San Francisco, CAConnect -
Jaskaran Singh
A Social Media Consultant, running The Social Juice Community + Newsletter | Part-time Influencer in Marketing education space.
GermanyConnect -
Coco Mocoe
Host of "The Middle Row w Coco Mocoe"
Long Beach, CAConnect -
Bia Granja
Los Angeles, CAConnect -
Lee Odden
Minneapolis, MNConnect -
Rachel Karten
Santa Monica, CAConnect -
Jon-Stephen Stansel
Bentonville, ARConnect
Explore more posts
-
Gladys Murphy
Why do consumers choose one business over another? Your Brand. Consumers connect with those they Know, Like, and Trust. At Viamark Boston, we use a unique model called Bridigital, a brand-forward approach to digital campaigns. Our goal is to make you the go-to in your industry by establishing trust in your brand among your audience. With over 20 years of experience and a network of leading professionals in the field, your ads will project a national quality on a local business budget. Contact us today to learn more about how our Bridigital model will make your business the celebrity you deserve to be. #viamarkboston #viamark #viamarkadvertising #boston #adagency #advertising #branding #digitaladvertising
-
Henry Powderly
It didn't happen this year, but Google's phase-out of 3rd party cookies is inevitable. EMARKETER's Field Guide explores the varied identifiers available to marketers. The white paper examines: - Why marketers will need identifiers - How identity solutions can help - A full breakdown of Universal ID solutions and non-ID options. Hats off to Arielle Feger for the research and analyst Evelyn Mitchell-Wolf for advising. A special thanks to LiveIntent, Inc. for making the guide possible. Get it here ⬇️ https://lnkd.in/e7YJm6vN?
11
-
Lana McGilvray
In today's issue of AdExchanger, Anthony Vargas discusses why media mix modeling aka MMA is back in a big and more powerful way for marketers c/o the best new solutions like FutureSight.online with the founder and CEO of the business, Marilois Snowman and measurement and research legend, Josh Chasin. Read more! #adeffectivness #MMM #measurement #attribution #omnichannelmarketing
14
-
Jayson Dubin
Are third-party cookies off the table or not? The ongoing debate continues, but one thing is certain: transparency is crucial for players across the 2024 ad tech ecosystem. Publishers vs. advertisers, sell-side vs. buy-side, everyone is pleading for more visibility into the programmatic process to protect themselves and make more money. The IAB Tech Lab's updated bid request standards aim to make the process of declaring an identifier more transparent. Check out ADWEEK's article below and share your thoughts on the IAB's latest efforts to increase transparency. #ThirdPartyCookies #IABTechLab #Identifiers #IDBridging
14
1 Comment -
Rob Aksman
https://lnkd.in/eg_xSxN7 Easy answer to this one... buy ads on Peacock's Olympic stream. NBCU's taken things to the next level with a whole suite of innovative ad experiences too, several of which we're honored to have partnered on like Engagement Ads to drive interaction, and Frame ads to capture attention in-show. #ctv #ctvadvertising
28
-
Wing Hong Chin
Would this stop you from raising funds for your business? A while back, I was sliding through my feeds and noticed the partnership between PostPilot and Summit Partners. “That’s so COOL” I thought. I don’t know about you, but I’d feel proud if that was me. But what stopped my scroll was the thoughts behind… They might want more market share. They might wanna cast their net wide and deep. They might wanna raise more awareness about their super-duper cool products. I’m not too sure, except for one thing… Whatever they’re gonna do, they need more money and connections. Because only with that, they could… … get more and better advice… … tap on more talents and businesses… … enlarge their arena for product innovations and offers. Sounds cool, right? But here’s the not-so-cool part. Getting outsiders into your company. Into something you’ve sacrificed your life for. Into a mission you’ve been in for years. Into a baby you care… a lot. So you needa be wise when it comes to choosing investors. You have to ask… “Who’s my dream investor?” “What are his values and business vision?” “What kind of help can he provide, other than funds?” “What’s his background experience that might benefit me?” The list goes on and on… But at the end of the day, the main point is… Will he be an obstacle or fuel to you and your business? REMEMBER… you’re giving away a pie of your business to someone you knew a few months back. You have to be mindful. You have to find someone you trust. And you have to think long-term for your people. So… Would this stop you from raising funds for your business?
-
Myles Younger
Netflix streaming was one of Amazon Web Services (AWS) early success stories and proofs of concept (I'll drop a link in the comments). "Amy Reinhard, the company’s president of advertising, was clear: Netflix will roll out a proprietary ad tech platform by next year." Could Netflix in-house #adtech be the next Netflix <> AWS collab? There's history there and this could be a major win for proving the value of AWS for Advertising out in the wild... #adtech + #cloud = 🔥
24
1 Comment -
Joe Zappa
With the open web flat and CTV / retail media growing fast, many adtech companies are eyeing a shift. But how? Eric Franchi and I dive deep into that question on today’s episode of Open Market. Specifically: + how to launch a new product + how to get customers involved + when to get product, sales, and marketing involved Check it out! https://lnkd.in/eurmdF8A
14
-
Cadent
Attention marketers! The media landscape may be fractured, but live sports remain a powerful engagement tool. Discover why the Super Bowl, World Cup, and March Madness captivate millions and how you can leverage this to your advantage. Download the Cadent Sports Audiences Playbook and uncover strategies to connect with these loyal fans beyond live moments. Don't miss out—download now! https://hubs.la/Q02DCSzs0 #sports #sportsbroadcasting #sportsmarketing #streaming
11
-
Melvin Wilson
Content services everywhere are ramping up their offerings as competition shifts models. The “streaming wars” that dominated industry headlines in 2022 have evolved into a new landscape, one where FAST offering and ad-powered services now compete for audience attention using TV models. It will be interesting to see where things go from here. #AdTech #AdPublishing #PFASTTV
1
-
Eileen Petkovic
��� Amazon is Shaking Up the Streaming Advertising Market! 📺 In January, Amazon made a bold move by making all Prime Video subscriptions ad-supported by default. Just six months in, the impact is clear and brands need to pay close attention to how this will further change the advertising landscape: 🔸 Subscription Changes: Prime Video now defaults to ad-supported at $14.99/month for Prime members and $8.99/month for non-Prime members. Want ad-free? It’s an extra $3/month. 🔸 Market Impact: Amazon joins Netflix and Disney in offering ad-supported tiers, leading to an oversupply in the ad marketplace and therefore companies like Disney are now working harder to attract advertisers. 🔸 Ad Market Dynamics: Prime Video could add over 50 billion impressions to the connected TV (CTV) market this year. Amazon's aggressive pricing strategy is pushing down ad costs, with CPM rates between $30 and $35 which is causing competitors, like Netflix, to lower their CPM rates to stay competitive. 🔸 Competitive Edge: Amazon’s extensive audience reach and customer data from Prime gives it a significant advantage! They can integrate their search advertising with Prime Video, enhancing content monetization and lowering ad prices. 🔸 Market Trends: More consumers are opting for cheaper ad-supported streaming plans. MoffettNathanson predicts a 33% growth in advertising video on demand this year. 🔸 Industry Adaptation: Amazon's approach is pushing the industry to focuse more on market share over high ad prices. SO... What are some things you should be thinking about for YOUR brand? 🔹 Commitment to a proper investment and appropriate flight length 🔹 Plan for ample amounts of video development and to A/B test 🔹 Leverage your data to create tailored targeting 🔹 Take advantage of competitive pricing NOW - test early & often 🔹 Look for the halo effect and take advantage of retargeting 🔹 Up your influencer marketing game - it can boost your credibility, especially with young shoppers 🚀 Exciting times ahead for streaming and advertising! We're following them closely here at The Topo Agency, so if you looking to learn more follow along, reach out to me or someone from my team and as always head over to our website at www.thetopoagency.com to learn more about service offerings! #Streaming #Advertising #Amazon #PrimeVideo #Marketing #TechTrends
5
-
Sean Foley
🚨 Connected TV Rant Incoming 🚨 Saw a really great post from Joe Melendez today about "Show Level Transparency." Then, I read the article he tagged where Addy Atienza (from TMB (Trusted Media Brands) preached my CTV version of gospel. A lot to cover, but a few of my favorite pieces from this article are below. 1. Show Level Transparency or even Channel Level Transparency is imo ESSENTIAL to the transparency we should be providing to our advertisers. This is done by "Enriching the bid stream and passing more through to the buy-side." I personally find "Platform Level" reporting to be a pathetic display of transparency. For example, if you are an Agriculture company and you want to be in front of the right audience, let's target RFD-TV or Professional Bull Riders, LLC and more "contextually appropriate" scheduling. However, the reality or "norm" for campaign reporting shows you 1M impressions served against Pluto TV or Samsung TV Plus. How does the advertiser know you didn't just buy $3 CPM fireplace screensavers or $6 CPM Pixelate inventory? They don't ... and DSPs and SSPs are running away with ad spend and ridiculous margins because of it. 2. Staying in Control. Addy Atienza makes great points around the behavior of distribution platforms seeking MORE ownership over Publisher CTV Inventory. This will only accelerate, but Publishers need to remain firm. When a publisher controls their own keys, they control more than just their data, but the revenue too. We represent Publisher A with successful linear sales teams and also Publisher B who allow the platforms to monetize the their inventory. The difference between both is unnerving. Publisher A's (with MORE control) are the ones writing their own destiny and seeing higher levels of success (and revenue). By leveraging new eyeballs on CTV devices with their linear sales teams, Publisher A is now controlling the data flow, the pricing, and unifying their inventory to the buy-side. Success is inevitable here with proper execution. Publisher B's (with NO control) struggle to build sales teams and grow past what the platforms allow them. Most often, they can't even sell their own inventory with Direct Campaigns. On top of that, their floor CPMs decrease each month, and their representation in market is that of "Platform Inventory", not as THEIR BRAND identity. Forget "contextual" anything at that point. In conclusion to the above, we’re pioneering a revolution. We believe in a future where transparency reigns, control is paramount, and success is a collaboration. More than disruptors, we are navigators, bridging the gap between demand and inventory with unparalleled transparency and efficiency. Bravo to Addy Atienza and Joe Melendez for prioritizing what many are not.
55
13 Comments -
Ron Stitt
Has anyone ever sized the market opportunity the measurement/verification/attribution/optimization companies are fighting for a share of? Are long-term projections tethered to assumptions using math like we expect X share of a market sized Y, yielding revenue Z, margins A = valuation B? I suspect the pie is finite and not going to grow enormously, so in the end there is only room for a handful of players. And someone is going to have to lose significant share for even that to work. Especially as long as the sell side is paying most of the freight (directly and indirectly).
5
1 Comment -
Liquid Creative
Ad spend, marketing budget...whatever you call it, it's money coming out of your business's pocket. Wondering how much to budget or where it should go? Check out our blog to see what others in your industry are spending on marketing — plus, the breakdown among ads, SEO, software, and other expenses.
4
-
MarTech Edge
Explore Skai's latest report on Q1 2024 digital marketing trends, revealing shifts in retail media, paid search, and paid social, alongside insights into Performance Max adoption and the evolving landscape of Meta's ad inventory. Read the Latest full News - https://lnkd.in/dKQ2Yjas #martech #martechedge #digitalmarketing #marketingtrends #report #businessgrowth #innovation #transformation #technology
6
-
Keith Bendes
US marketers are set to spend over $8.1 billion on sponsored social content in 2024. That's up 16% vs. last year, and EMARKETER expects that number to rise to $9.29 billion in 2025. Check out the link below for the full writeup, the beyond the chart callouts hit the nail on the head... ➡ Although spend will rise next year to $9.29 billion, growth is slowing, as marketers spend more carefully with larger creators with whom they can establish long-term relationships. ➡ Brands are increasingly opting for recurring, “always-on” partnerships with trusted creators rather than one-off campaigns. This shift has reduced both the number of creators brands work with and the number of new deals. ➡ The deals that are formed, however, are bigger, often designed to extend outside of social media to other platforms like TV. I have spoken a lot about the shift to fewer, bigger, better partnerships, the increase in ambassador relationships, and why we are bringing content beyond the walls of social media. So this data is music to my ears. #influencermarketing #socialmedia #creatoreconomy https://lnkd.in/gjZ3jRfZ
4
-
Matan Bik
Busy week in the industry ahead of Cannes 🇫🇷 Roku Exchange will provide more signals advertisers want. The line between programmatic and direct buys is getting blurrier. 📺 Go Louqman Parampath! Oracle is shutting down its ads business. If you’re not 100% in the media business, the rapid changes in the privacy world pose too great of a risk. ❌ Seedtag acquires Beachfront! Contextual signals are super important for CTV, not just environments that rely on cookies. 🌐 LiveRamp RampID is now integrated into Nielsen ONE! Comprehensive measurement requires interoperability. 📊 Experian launches an onboarding business. If anyone can shake up the onboarding business its Experian! 💼 Shout out to old colleagues Kimberly Gilberti Adam Kobus ❤️ Albertsons Media Collective TV Launch. Another RMN expands to CTV where higher CPMs and additional inventory are a catapult for growth. 🚀 And this is only a snapshot of the news 🤯
75
3 Comments -
Chris Turnbull
Pinterest Advertising is on the rise, offering businesses a unique opportunity to reach and engage with their target audience in a visually compelling way. As more users turn to Pinterest for inspiration and discovery, businesses are leveraging its advertising platform to showcase products and services to a receptive audience. With its innovative ad formats and targeting options, Pinterest Advertising is proving to be an effective tool for driving brand awareness, website traffic, and conversions. #PinterestAdvertising #VisualMarketing #Engagement
5
-
Gavin Dunaway
Beautiful title for this late Wednesday AdExchanger #ProgIO session: "Down With Blocklists! How To Support Journalism With A Nuanced View On Brand Safety." Advertisers claim they want to support all kinds of journalism and reach "niche" audiences, but their brand safety efforts (not just the providers) often hold them back. Typically the problem is keyword blocklists that are staler than five-day-old toast; ones that people keep adding onto, and no one ever removes things. Devon Christopher Johnson, Cofounder, BOMESI (Black Owned Media Equity & Sustainability Institute): We shouldn’t focus on exclusion lists, but inclusion lists. MFAs came about because people realized they could take advantage of a lazy system. We forgot about the value of publishers. (I add: Cuz we were obsessed with chasing cookies!) He adds: If you value true journalism, you should be buying directly from trusted partners. If you are blocking the word “slay,” you are missing out on reaching a very large subculture that uses that word in a completely non-violent way. Scott Gatz, Founder and CEO, Q.Digital: I challenge advertisers: do you know what’s on your blocklist? We run into gay, lesbian, LGBTQ on blocklists. And then you wonder why you’re not running on our site? Be aware of your settings; also blocklists should just be gone. The tech has moved beyond that. But there's a new threat: legit journalism sites being excluded because they're labeled #MFA. Scott Cunningham, Initiative Lead, NewspassID, echoes another ProgIO panel, suggesting that verification/brand safety efforts may be going down a dark path here. "The role of verification companies is very important, but if you’re saying 'low medium high MFAs' to advertisers, that’s like saying low, medium, high STDs. Are you going to accept low STD? No, you’re going to block the whole thing!" An interesting idea is discussed by all on the panel: is Open Path from TTD threatening to become a new walled garden, excluding high-quality independent news sites? Makes you go hmmm.... 🤔
8
1 Comment
Explore collaborative articles
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
Explore MoreOthers named Lindsey Gamble in United States
-
Lindsey Gamble
Executive Director of Operations and Patient Care Services at Johnson Memorial Hospital
United States -
Lindsey Gamble
Brooklyn-based Mixed Media Artis
New York City Metropolitan Area -
Lindsey Gamble
Interior Designer
West Chester, PA -
lindsey Gamble
--
Dallas-Fort Worth Metroplex
13 others named Lindsey Gamble in United States are on LinkedIn
See others named Lindsey Gamble