“Having worked with Julie both as a client, and as a team member on public opinion surveys for media release, I feel that I am uniquely positioned to offer a critical perspective on her work. Honestly, I have been nothing but impressed with the strategic thinking and, more importantly, the results that Julie and her team have produced for my firm, Pursuant Research, and her clients. I would not hesitate to recommend Julie Litzenberger and other members of the Sage team.”
Activity
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When we’re stuck on a decision, it’s easy (and common) to seek input. But that approach can leave us with more questions than answers. Watch below…
When we’re stuck on a decision, it’s easy (and common) to seek input. But that approach can leave us with more questions than answers. Watch below…
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Today, my late wife Kim, who passed away from cancer three years ago, would have been 45 years old. To honor her memory my sons and I support the…
Today, my late wife Kim, who passed away from cancer three years ago, would have been 45 years old. To honor her memory my sons and I support the…
Liked by Julie Murphy
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Ingram Micro was named both the Global and North American Distribution Partner of the Year at HPE Discover 2024! We’re proud to partner with Hewlett…
Ingram Micro was named both the Global and North American Distribution Partner of the Year at HPE Discover 2024! We’re proud to partner with Hewlett…
Liked by Julie Murphy
Experience & Education
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Sage Communications
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Volunteer Experience
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Board Member & Parent Advocate
Virginia Newborn Screening Board
- Present 6 years 9 months
Children
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Board Member & Volunteer
Women in Technology (WIT) - Washington, D.C. Metro Area
- Present 17 years 4 months
Science and Technology
Publications
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Using market research and public relations to trigger a media explosion
Quirks Marketing Research Review
A significant amount of financial resources are poured into marketing research every year by organizations. Unfortunately, some of the best research studies don’t garner nearly as much attention as the results merit. On the flip side, some research studies that don’t uncover anything earth-shattering receive a tremendous amount of media and industry attention.
Research studies that are the most successful in moving the needle are the cases where the research firm uses a scientific and…A significant amount of financial resources are poured into marketing research every year by organizations. Unfortunately, some of the best research studies don’t garner nearly as much attention as the results merit. On the flip side, some research studies that don’t uncover anything earth-shattering receive a tremendous amount of media and industry attention.
Research studies that are the most successful in moving the needle are the cases where the research firm uses a scientific and credible methodology, poses the right questions, and provides the publicity team with the content needed to produce a big bang. A detailed and aggressive public relations campaign to evangelize the results is essential.
When market researchers and public relations experts work together, they can produce a successful media campaign. The market researcher’s ability to quantify trends and assess the big picture in conjunction with the public relations team provides the most appealing news hook for media release. From there, the news must be packaged and distributed to the right journalist, at the right publication and at the right time in order to trigger the media explosion.Other authors -
Organizations
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Women in Technology (WIT)
Board Member
- Present
Recommendations received
3 people have recommended Julie
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Happy #IndependenceDay! Today, we celebrate the incredible blessing of living in a country that prioritizes freedom, justice and liberty. This…
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Excited that I won the autographed jersey of Washington Wizards star player Kyle Kuzma in a raffle at the VETSports Inc. gala! Planning to wear it at…
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Thanks to everyone who came to my talk at the AWS Summit today! We covered AI acceleration of application refactoring, which led to 45 minutes of…
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Heartfelt congratulations to this year’s Service to the Citizen award winners. These winners represent the finest in state and federal government who…
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At the airport headed to Amsterdam for the Women in Tech conference with one of my favorite people in the whole wide world - my son, Parker…
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There is so much to be learned from political communication that can be applied to other organizations (short immovable deadlines, often working with…
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