“Having worked with Julie both as a client, and as a team member on public opinion surveys for media release, I feel that I am uniquely positioned to offer a critical perspective on her work. Honestly, I have been nothing but impressed with the strategic thinking and, more importantly, the results that Julie and her team have produced for my firm, Pursuant Research, and her clients. I would not hesitate to recommend Julie Litzenberger and other members of the Sage team.”
Activity
-
#together #lifeatcapitalone #community Community and togetherness has had profound impact in my personal and professional life and I am super…
#together #lifeatcapitalone #community Community and togetherness has had profound impact in my personal and professional life and I am super…
Liked by Julie Murphy
-
“It Was a Good Day” – Ice Cube Despite my AC breaking down (like many others suffering from this heat wave), I had the honor of spending my day…
“It Was a Good Day” – Ice Cube Despite my AC breaking down (like many others suffering from this heat wave), I had the honor of spending my day…
Liked by Julie Murphy
-
Sometimes the problem hides right in front of us. In my case, I've looked at this roof a dozen times and never noticed it. The shingles were…
Sometimes the problem hides right in front of us. In my case, I've looked at this roof a dozen times and never noticed it. The shingles were…
Liked by Julie Murphy
Experience & Education
Volunteer Experience
-
Board Member & Parent Advocate
Virginia Newborn Screening Board
- Present 6 years 9 months
Children
-
-
Board Member & Volunteer
Women in Technology (WIT) - Washington, D.C. Metro Area
- Present 17 years 4 months
Science and Technology
Publications
-
Using market research and public relations to trigger a media explosion
Quirks Marketing Research Review
A significant amount of financial resources are poured into marketing research every year by organizations. Unfortunately, some of the best research studies don’t garner nearly as much attention as the results merit. On the flip side, some research studies that don’t uncover anything earth-shattering receive a tremendous amount of media and industry attention.
Research studies that are the most successful in moving the needle are the cases where the research firm uses a scientific and…A significant amount of financial resources are poured into marketing research every year by organizations. Unfortunately, some of the best research studies don’t garner nearly as much attention as the results merit. On the flip side, some research studies that don’t uncover anything earth-shattering receive a tremendous amount of media and industry attention.
Research studies that are the most successful in moving the needle are the cases where the research firm uses a scientific and credible methodology, poses the right questions, and provides the publicity team with the content needed to produce a big bang. A detailed and aggressive public relations campaign to evangelize the results is essential.
When market researchers and public relations experts work together, they can produce a successful media campaign. The market researcher’s ability to quantify trends and assess the big picture in conjunction with the public relations team provides the most appealing news hook for media release. From there, the news must be packaged and distributed to the right journalist, at the right publication and at the right time in order to trigger the media explosion.Other authorsSee publication
Organizations
-
Women in Technology (WIT)
Board Member
- Present
Recommendations received
3 people have recommended Julie
Join now to viewMore activity by Julie
-
The second post is definitely for Alexa Tsui. She's been one of my top fans, and one of the strongest people in my network. She's been through a…
The second post is definitely for Alexa Tsui. She's been one of my top fans, and one of the strongest people in my network. She's been through a…
Liked by Julie Murphy
-
I spent Q2 in the most important role I’ve ever had, learning to be a mother to my sweet baby girl. I am so grateful to my colleagues at W2…
I spent Q2 in the most important role I’ve ever had, learning to be a mother to my sweet baby girl. I am so grateful to my colleagues at W2…
Liked by Julie Murphy
-
Welcome Victoria Cannon to our Zscaler Public Sector team! We are thrilled to have you join Zscaler and help us lift off into our FY2025 🚀…
Welcome Victoria Cannon to our Zscaler Public Sector team! We are thrilled to have you join Zscaler and help us lift off into our FY2025 🚀…
Liked by Julie Murphy
People also viewed
-
Amy Jean Doherty, MBA
Connect -
Carrie Drake
Marketer | Team Builder | Connector | Strategist | Mentor | Creative | Founder
Connect -
Carol Monroe
Connect -
Tracy Schario, APR, Fellow PRSA
Connect -
Amanda Chavez
Connect -
Toni Townes-Whitley
Connect -
Lisa Shea Mundt
Connect -
Mary Yang
Connect -
Tori Draude
Connect -
Emily O'Brien
Connect
Explore collaborative articles
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
Explore MoreOthers named Julie Murphy in United States
-
Julie Louise
-
Julie Murphy
Associate Director for Alumni, Corporate, and Student Relations at University of Illinois at Urbana-Champaign
-
Julie Murphy
-
Julie Murphy
-
Julie Murphy
793 others named Julie Murphy in United States are on LinkedIn
See others named Julie Murphy