About
Articles by Tracy
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The EV Revolution – Driven by Autonomous Vehicles, the Sharing Economy and Policy
The EV Revolution – Driven by Autonomous Vehicles, the Sharing Economy and Policy
By Tracy Schario, APR, Fellow PRSA
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Why Business Needs Strategic Communications
Why Business Needs Strategic Communications
By Tracy Schario, APR, Fellow PRSA
Contributions
Activity
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At a recent Federal News Network executive briefing on the future of tech and helping federal agencies achieve their mission, I had the opportunity…
At a recent Federal News Network executive briefing on the future of tech and helping federal agencies achieve their mission, I had the opportunity…
Liked by Tracy Schario, APR, Fellow PRSA
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I came back from summer vacation to thoughtful interior updates at the office! Beautiful job #teamMITRE #colorblocking #newton #science #art…
I came back from summer vacation to thoughtful interior updates at the office! Beautiful job #teamMITRE #colorblocking #newton #science #art…
Liked by Tracy Schario, APR, Fellow PRSA
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🎆Fourth of July weekend was rainy and steamy, relegating my family to spend more time indoors, so we started a puzzle. This seemingly innocuous way…
🎆Fourth of July weekend was rainy and steamy, relegating my family to spend more time indoors, so we started a puzzle. This seemingly innocuous way…
Liked by Tracy Schario, APR, Fellow PRSA
Experience & Education
Licenses & Certifications
Publications
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Thought Leadership Blogs
PR/Marketing trade publications
I write about working with the media, managing crisis communications and creating successful advocacy campaigns. Recent articles include:
• Principals of Advocacy – Why the ALS Robocall Campaign Rocked, Kurtz Digital Strategy, Feb. 22, 2018
• The Value of Strategic Communications in the PRSA MBA/Business School Program, PRSay, Nov. 2, 2017
• Content Marketing Gold – The Podcast, Kurtz Digital Strategy Blog, Sept. 25, 2017
• Why Podcast? PRSA-NCC Blog, Aug. 16, 2017
• Earned…I write about working with the media, managing crisis communications and creating successful advocacy campaigns. Recent articles include:
• Principals of Advocacy – Why the ALS Robocall Campaign Rocked, Kurtz Digital Strategy, Feb. 22, 2018
• The Value of Strategic Communications in the PRSA MBA/Business School Program, PRSay, Nov. 2, 2017
• Content Marketing Gold – The Podcast, Kurtz Digital Strategy Blog, Sept. 25, 2017
• Why Podcast? PRSA-NCC Blog, Aug. 16, 2017
• Earned Media: Why and How to Market Third-Party Credibility, Kurtz Digital Strategy, May 2, 2017
• Social Media Performance Evaluation and Success Measurements, Editorial Advisor, IGI Global, Dec. 2016
• 11 Media Pitching Tips for PR Pros, PR News, Nov. 12, 2014
• Social Media 4EVR, co-author of textbook on social media best practices, 2014 -
Presentations on Advocacy, Media and Crisis Communications
PR and Industry Conferences
I speak about working with the media, managing crisis communications and creating successful advocacy campaigns. Recent appearances include:
• Engaging People in Sustainability, Green Connections Radio Podcast, Nov. 14, 2017
• Managing Crisis Communications, presenter, Defense Health Agency Public Affairs Workshop, Nov. 6, 2017
• Why PR? Communicator Spotlight, Capitol Communicator/VanEperen, video, May 2016
• Media Pitching Tips, presenter, PR News Media Relations Webinar, Dec. 11,…I speak about working with the media, managing crisis communications and creating successful advocacy campaigns. Recent appearances include:
• Engaging People in Sustainability, Green Connections Radio Podcast, Nov. 14, 2017
• Managing Crisis Communications, presenter, Defense Health Agency Public Affairs Workshop, Nov. 6, 2017
• Why PR? Communicator Spotlight, Capitol Communicator/VanEperen, video, May 2016
• Media Pitching Tips, presenter, PR News Media Relations Webinar, Dec. 11, 2014
• Pitching Overworked Journalists, presenter, PR News Media Relations Conference, Dec. 12, 2013
• Don’t Get Caught: How to Prepare for Media Interviews, presenter, Women’s Council on Energy and Environment, June 17, 2013
Organizations
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NoVa Chamber of Commerce Foundation
Board of Directors
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PRSA
Assembly Delegate, MBA Program Committee Co-Chair, Board of Directors (2014-15), Mid-Atlantic District Chair (2010), National Capital Chapter President (2006)
I've been involved in PRSA / PRSSA since college. Throughout my career, it's been a valuable professional development asset and afforded me many leadership opportunities.
Recommendations received
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LinkedIn User
12 people have recommended Tracy
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Congratulations to Public Relations Society of America (PRSA) colleagues on your election to the Board of Directors. We appreciate your service. All…
Congratulations to Public Relations Society of America (PRSA) colleagues on your election to the Board of Directors. We appreciate your service. All…
Shared by Tracy Schario, APR, Fellow PRSA
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