Tracy Schario, APR, Fellow PRSA

Washington DC-Baltimore Area Contact Info
2K followers 500+ connections

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About

I am a transformational change agent, executive leader, and communications strategist…

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Experience & Education

  • MITRE

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Licenses & Certifications

Publications

  • Thought Leadership Blogs

    PR/Marketing trade publications

    I write about working with the media, managing crisis communications and creating successful advocacy campaigns. Recent articles include:
    • Principals of Advocacy – Why the ALS Robocall Campaign Rocked, Kurtz Digital Strategy, Feb. 22, 2018
    • The Value of Strategic Communications in the PRSA MBA/Business School Program, PRSay, Nov. 2, 2017
    • Content Marketing Gold – The Podcast, Kurtz Digital Strategy Blog, Sept. 25, 2017
    • Why Podcast? PRSA-NCC Blog, Aug. 16, 2017
    • Earned…

    I write about working with the media, managing crisis communications and creating successful advocacy campaigns. Recent articles include:
    • Principals of Advocacy – Why the ALS Robocall Campaign Rocked, Kurtz Digital Strategy, Feb. 22, 2018
    • The Value of Strategic Communications in the PRSA MBA/Business School Program, PRSay, Nov. 2, 2017
    • Content Marketing Gold – The Podcast, Kurtz Digital Strategy Blog, Sept. 25, 2017
    • Why Podcast? PRSA-NCC Blog, Aug. 16, 2017
    • Earned Media: Why and How to Market Third-Party Credibility, Kurtz Digital Strategy, May 2, 2017
    • Social Media Performance Evaluation and Success Measurements, Editorial Advisor, IGI Global, Dec. 2016
    • 11 Media Pitching Tips for PR Pros, PR News, Nov. 12, 2014
    • Social Media 4EVR, co-author of textbook on social media best practices, 2014

    See publication
  • Presentations on Advocacy, Media and Crisis Communications

    PR and Industry Conferences

    I speak about working with the media, managing crisis communications and creating successful advocacy campaigns. Recent appearances include:
    • Engaging People in Sustainability, Green Connections Radio Podcast, Nov. 14, 2017
    • Managing Crisis Communications, presenter, Defense Health Agency Public Affairs Workshop, Nov. 6, 2017
    • Why PR? Communicator Spotlight, Capitol Communicator/VanEperen, video, May 2016
    • Media Pitching Tips, presenter, PR News Media Relations Webinar, Dec. 11,…

    I speak about working with the media, managing crisis communications and creating successful advocacy campaigns. Recent appearances include:
    • Engaging People in Sustainability, Green Connections Radio Podcast, Nov. 14, 2017
    • Managing Crisis Communications, presenter, Defense Health Agency Public Affairs Workshop, Nov. 6, 2017
    • Why PR? Communicator Spotlight, Capitol Communicator/VanEperen, video, May 2016
    • Media Pitching Tips, presenter, PR News Media Relations Webinar, Dec. 11, 2014
    • Pitching Overworked Journalists, presenter, PR News Media Relations Conference, Dec. 12, 2013
    • Don’t Get Caught: How to Prepare for Media Interviews, presenter, Women’s Council on Energy and Environment, June 17, 2013

    See publication

Organizations

  • NoVa Chamber of Commerce Foundation

    Board of Directors

    - Present
  • PRSA

    Assembly Delegate, MBA Program Committee Co-Chair, Board of Directors (2014-15), Mid-Atlantic District Chair (2010), National Capital Chapter President (2006)

    I've been involved in PRSA / PRSSA since college. Throughout my career, it's been a valuable professional development asset and afforded me many leadership opportunities.

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