About
Articles by Jeffrey K.
Contributions
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You’re a content management professional. How can you build your emotional intelligence?
Nothing has accelerated the development and practical application of empathy in my life more than volunteering to help friends, colleagues, and organizations in need. When you put yourself in service to others, you sharpen your ability to hear their needs and assist when asked. Well-developed empathy helps you discern when someone is seeking help solving a problem versus the support to solve it all on their own. When that skill is applied to content marketing, one becomes far more adept at creating resources that drive meaningful engagement with your target audience because you are developing it not merely to sell, but to serve.
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How can you use mindfulness to improve your negotiation skills?
Listen to discover what motivates the other party. You are seeking to understand not just what they want specific to your current negotiation but also relative to their overall business and career goals. With this information, you can find points of common ground, collaboration, and personal connection. If you only seek to "win" in the current negotiation, you may miss the opportunity to build a relationship that creates long-term, positive outcomes for both parties.
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You're trying to break into the content marketing industry. How can you get ahead of the competition?
The key word here is "your." To many new content marketers think they're writing to people like themselves. However, "your" in a corporate content marketing role means "the company's audience." Talk to customers, partners, and prospects to understand the problems that they're trying to solve with your company's products and services. Capture the language they use as well as their joys and pains. Do not assume that they are like you. Follow that advice, and you'll have the foundation to create content that not only reaches an audience but also motivates them to take action--and that's the ultimate goal of a content marketer.
Activity
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I'm just so very proud of our city and our people. Loving these Instagram posts from James Gunn, CEO of DC Studios! As Cleveland wraps up filming for…
I'm just so very proud of our city and our people. Loving these Instagram posts from James Gunn, CEO of DC Studios! As Cleveland wraps up filming for…
Liked by Jeffrey K. Rohrs
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Excited to share that Scott Dorsey and Eric Tobias of High Alpha have been named among Indiana's top leaders in business and community impact by IBJ…
Excited to share that Scott Dorsey and Eric Tobias of High Alpha have been named among Indiana's top leaders in business and community impact by IBJ…
Liked by Jeffrey K. Rohrs
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Thank you Lesley Weidenbener, Nathan Feltman and the entire Indianapolis Business Journal team for the inclusion on this year's Indiana 250 list…
Thank you Lesley Weidenbener, Nathan Feltman and the entire Indianapolis Business Journal team for the inclusion on this year's Indiana 250 list…
Liked by Jeffrey K. Rohrs
Experience & Education
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Chaserbud Industries
View Jeffrey K.’s full experience
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Volunteer Experience
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Host Parent Volunteer
AFS Intercultural Programs
- Present 11 years
Children
Host family for AFS exchange students from Italy (2013/2014), Thailand (2015/16), South Korea (2017/2018), Egypt (2021/22) & Panama (2021/22).
AFS-USA was founded by volunteer WWI and WWII American Field Service ambulance drivers who emerged from the wars with a bold mission: to help prevent future conflict through cultural exchange and understanding.
As a partner in the global AFS network, AFS-USA offers international exchange and education opportunities in over 45 countries and…Host family for AFS exchange students from Italy (2013/2014), Thailand (2015/16), South Korea (2017/2018), Egypt (2021/22) & Panama (2021/22).
AFS-USA was founded by volunteer WWI and WWII American Field Service ambulance drivers who emerged from the wars with a bold mission: to help prevent future conflict through cultural exchange and understanding.
As a partner in the global AFS network, AFS-USA offers international exchange and education opportunities in over 45 countries and hosts exchange students from 90 countries. These intercultural programs are made possible by the dedicated work of AFS Volunteers—more than 4,400 in the U.S. and over 50,000 worldwide.
AFS offers diverse study abroad programs that vary in length from a year to a few weeks and cover timely and timeless topics such as sustainability and language learning. What every program has in common is a commitment to fostering intercultural and global competence in our students, host families, schools, and communities. This cultural exchange helps us come together, across typical divides, to make a more peaceful and just world. That’s the #AFSEffect. -
Member, Outreach & Community Development Committee
Adoption Network Cleveland
- Present 3 years 6 months
Children
Adoption Network Cleveland (a.k.a. The Ohio Family Connection) is an innovative non-profit organization with over 30 years of experience serving the adoption and foster care communities. The organization fulfills otherwise unmet needs for information, advocacy, education and support for adult adoptees, birthparents and birth family; adoptive, kinship and foster families; youth in foster care and foster alumni; and related professionals. More recently, the organization has expanded its services…
Adoption Network Cleveland (a.k.a. The Ohio Family Connection) is an innovative non-profit organization with over 30 years of experience serving the adoption and foster care communities. The organization fulfills otherwise unmet needs for information, advocacy, education and support for adult adoptees, birthparents and birth family; adoptive, kinship and foster families; youth in foster care and foster alumni; and related professionals. More recently, the organization has expanded its services to use its expertise in adoption search, reunion with birth family, and peer support networks to assist those who have been donor-conceived or have misattributed parentage. Adoption Network Cleveland is a member of Greater Cleveland Community Shares. The organization can be found online at www.adoptionnetwork.org or on social media at @AdoptionNetCle.
The Outreach and Development Committee seeks to raise awareness about foster care and adoption issues as well as the programs and services that Adoption Network Cleveland offers to address these issues. In addition, the committee oversees the development of financial resources from individuals, foundations, corporations, and government sources in order to ensure that the organization has the funds necessary to implement these programs and services. -
Volunteer
US Together, Inc
- Present 2 years 7 months
Disaster and Humanitarian Relief
Volunteer helping refugee families settle in the Greater Cleveland area. Mentor to a family of six relocated from Afghanistan in 2022.
Publications
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AUDIENCE: Marketing in the Age of Subscribers, Fans & Followers
Wiley
See publicationProprietary audience development is now a core marketing responsibility.
Every company needs audiences to survive. They are where you find new customers and develop more profitable relationships. And yet, most companies today treat their email, mobile, and social media audiences like afterthoughts instead of the corporate assets they are.
With AUDIENCE, Jeff Rohrs seeks to change this dynamic through adoption of The Audience Imperative. This powerful mandate challenges all…Proprietary audience development is now a core marketing responsibility.
Every company needs audiences to survive. They are where you find new customers and develop more profitable relationships. And yet, most companies today treat their email, mobile, and social media audiences like afterthoughts instead of the corporate assets they are.
With AUDIENCE, Jeff Rohrs seeks to change this dynamic through adoption of The Audience Imperative. This powerful mandate challenges all companies to use their paid, owned, and earned media to not only sell in the short-term but also increase the size, engagement, and value of their proprietary audiences over the long-term.
As content marketing professionals have discovered, the days of “build it and they will come” are long gone. If you’re looking for a way to gain a lasting advantage over your competition, look no further and start building your email, Facebook, Google, Instagram, mobile app, SMS, Twitter, website, and YouTube audiences to last. -
SUBSCRIBERS, FANS & FOLLOWERS #20: MARKETERS FROM MARS
See publicationYou’re not the average consumer—you’re a marketer. Learn how marketers’ digital behaviors and preferences differ from the average consumer in ExactTarget’s latest SUBSCRIBERS, FANS, & FOLLOWERS report, Marketers From Mars.
Honors & Awards
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#1 of Top 25 Social Media Marketing Book for Academia
Social Content Marketing Blog
Ranking bestowed upon AUDIENCE by professor/blogger Dr. Jim Barry. From his review:
:For academics, Jeffrey Rohrs' Audience should be seriously considered as the primary text for an MBA-level course in social media marketing. The author, Jeffrey Rohrs, nails the concepts covered in a curriculum aimed at transitioning traditional marketing to marketing in the age of subscribers, fans & followers. More importantly, the structure of the book is well integrated around audiences, as opposed…Ranking bestowed upon AUDIENCE by professor/blogger Dr. Jim Barry. From his review:
:For academics, Jeffrey Rohrs' Audience should be seriously considered as the primary text for an MBA-level course in social media marketing. The author, Jeffrey Rohrs, nails the concepts covered in a curriculum aimed at transitioning traditional marketing to marketing in the age of subscribers, fans & followers. More importantly, the structure of the book is well integrated around audiences, as opposed to searchable content and social platforms, as a company’s key asset."
See: http://blog.socialcontentmarketing.com/top-25-social-media-books-for-academia-1-audience/. -
Content Marketing Awards - Gold Award, Editorial (SFF: Retail Touchpoints Exposed)
Content Marketing Institute & McMurray/TMG
The Content Marketing Awards exist to recognize what real communication professionals do to make
media that have a strategic impact. This year, the caliber of the more than 800 entries has demonstrated the success of that endeavor. For a full list of winners, see: http://www.contentmarketingawards.com/media/misc/2013_Winners_listF.1.pdf. -
Orange Awards - Content Marketing Program of the Year: Best Strategy
Content Marketing Institute
The Orange Awards are given annually to the best examples of content marketing projects, content marketing professionals, and content marketing agency innovation. See: http://contentmarketinginstitute.com/2012/09/orange-award-winners/.
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Industrial Arts Student of the Year
Ottawa Hills Middle School
A shocking award as my woodworking skills produced only a mediocre pencil holder and a soap box derby car. However, I did emerge from the class with all 10 fingers intact which I believe is what led Mr. Burchin to select me as the dark horse winner. Sadly, I squandered my early promise, never again climbing to such heights in the industrial arts. Although, I did once rebuild a window frame with such skill that the window *almost* closed all of the way once installed.
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Want to see what's happening in the world of AI? Sign up for one of our upcoming events! Plus, get a chance to spend time with our team. We're here…
Want to see what's happening in the world of AI? Sign up for one of our upcoming events! Plus, get a chance to spend time with our team. We're here…
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Earlier this year, our Creative, Brand, and Web teams tackled the ambitious project of refreshing the yext.com homepage. In under two months, we…
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Wall Street Journal, AP, NY Post, Daily Mail, CNN, Fox, etc., but perhaps my favorite interview of the summer is with talkSPORT. Hawksbee & Jacobs…
Wall Street Journal, AP, NY Post, Daily Mail, CNN, Fox, etc., but perhaps my favorite interview of the summer is with talkSPORT. Hawksbee & Jacobs…
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I’m celebrating my time at Conga because, though the reality of it still hasn't settled in, I'm moving on to the next chapter in my career. - - - -…
I’m celebrating my time at Conga because, though the reality of it still hasn't settled in, I'm moving on to the next chapter in my career. - - - -…
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Last week, I celebrated 3yrs with Klaviyo. I never expected to jump to the “dark side”, but the move has been immensely cleansing for the mind, body…
Last week, I celebrated 3yrs with Klaviyo. I never expected to jump to the “dark side”, but the move has been immensely cleansing for the mind, body…
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Retirement is about deep reflection about life and the important people that transform the ordinary into the fantastic. For me, it's my family, my…
Retirement is about deep reflection about life and the important people that transform the ordinary into the fantastic. For me, it's my family, my…
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Calling all #Cleveland sports fans, this is an AMAZING raffle prize with proceeds benefiting a TREMENDOUS organization. Enter to win a package that…
Calling all #Cleveland sports fans, this is an AMAZING raffle prize with proceeds benefiting a TREMENDOUS organization. Enter to win a package that…
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So much of my work ethic…and perhaps a lot of my sense of humor…comes from my dad, Tom Harlan. The hardest-working person I know, even in retirement!…
So much of my work ethic…and perhaps a lot of my sense of humor…comes from my dad, Tom Harlan. The hardest-working person I know, even in retirement!…
Liked by Jeffrey K. Rohrs
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One of my favorite aspects of filmmaking is seeing a space transform from a small comedy venue into a whimsical, faux dingy closet – featuring a…
One of my favorite aspects of filmmaking is seeing a space transform from a small comedy venue into a whimsical, faux dingy closet – featuring a…
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