Ellie Mirman

Sharing RevOps co-op community best practices on something we all know is critical - designing territories to ensure the success of your sales force and, by extension, your company. The number of different strategies available make selecting the right one both challenging and critical. The team at RevOps Co-op delve deep into this topic 👇 https://gag.gl/Nm2xoO #RevOps #Data #DataQuality

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Our latest survey offers a comprehensive look at the current state of selling, featuring insights from 800 front-line sellers. A standout finding: 3 out of 4 respondents believe they could save at least an hour by eliminating the task of creating personalized emails for prospects. While personalization is essential for connecting with prospects, it’s also incredibly time-consuming. Sellers understand its importance, but those hours quickly add up. We know time is money, and we’re dedicated to providing today’s sellers with the tools they need to personalize efficiently and effectively. Additionally, we asked sellers, “What specific tasks in your role do you think would benefit most from AI and automation?” The top three responses were: 1. Follow-up and engagement tracking 2. Reporting and performance analytics 3. Data entry and CRM updating Our survey uncovers valuable insights into the future of sales. Discover how AI can revolutionize your sales process: https://lnkd.in/gMr_3UNA

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Over 300 developers, marketers and business leaders shared their thoughts on video usage in this independent survey. The top takeaways: a) it's increasingly hard to create video variants for different channels and devices, b) user generated content remains critical to showcasing brand authenticity, improving engagement, and increasing SEO, and c) if video publishing took less than an hour, this community would absolutely increase their usage of video to drive engagement.

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Looking forward to speaking at Product Marketing Summit San Francisco, this September 4 & 5. I’ll be discussing how to win the hearts and minds of buyers by defending "best" and "better" with tangible, concrete, and quantifiable differentiators. Check out what’s in store: https://lnkd.in/gi3BcKy2 Feel free to drop me a message or comment with any questions. 👇 Early pricing ends tomorrow. #productmarketing #productmarketingsummit @Beth Walker

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Boost your ABM campaigns with the power of account intelligence! 🌟 Prioritize leads, make better decisions, and create better marketing strategies for better results using data! Learn more: https://okt.to/qEaP4O

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Data and personalization are two topics that are always top of mind for me and my teams. But really, they’re important for all marketers, no matter what lane you work in.     After diving into the latest Salesforce State of Marketing Report and looking at trends reported by thousands of marketers around the globe...here’s my take on what’s next.    https://lnkd.in/gXnBYFmG     #FirstPartyData #PersonalizedMarketing #SalesforcePartner #MarketingChampion #SalesforceConnections #MarTechTrends 

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After a year of collective belt tightening across B2B tech, now is the time to double down on your investment in top of funnel brand awareness. New research from TrustRadius and Pavilion indicates that while 2023 had buyers focusing mainly on the potential ROI of their purchases ("prove it or lose it"), in 2024, buyers are leaning more heavily on trust, transparency and brand when making decisions. But there's a disconnect. Just as buyers are shifting their focus to trusted brands, brands themselves have failed to adapt, with many allocating less of their discretionary marketing spend toward top-of-funnel brand awareness initiatives (an average of 38%) and more to demand generation (an average of 53%). Check out this screengrab of the breakdown of discretionary spending across brand and demand. There's much more in the report. Sharing a link in the comments #brandawareness

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Some awesome tips on Account-based Marketing from Karine Regev. Marketing into large organisations is complex and hard to measure. These ideas use data to make it less of a lottery.

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Keeping the momentum going this week and headed to Gainsight's annual event #PULSE the conference dedicated to unleashing the power of your customers. All new this year is a dedicated track to Customer Education and I am excited to share learnings with about how HubSpot has leveraged HubSpot Academy over the last 12 years to scale Customer Success. Join me May 15th to learn all about "Human-Centered Education: HubSpot’s Winning Formula for Customer Success" #customereducation #pulse2024

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Excited to share our recent case study featuring the amazing Hope Barrett from SoundCloud ! Learn how SoundCloud migrated 200+ campaigns in just 12 weeks and boosted engagement by 15% by switching to MoEngage . link to the detailed story in comments #customerengagement #marketing #personalization

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This one makes me very proud because we can now claim Optimizely is a leader across every #DXP category: DXP, CMS, CMP, Experimentation, and now #Commerce. In case you missed it, Optimizely has been named a Leader in The Forrester Wave™: Commerce Solutions for B2B, Q2 2024! The report recognized Optimizely for having “strength in testing and optimization, a capability that fewer than half of the vendors in this evaluation natively provide.” Read more about why we were named a Leader in the full report: https://ow.ly/zVsQ30sCfcb

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LiveRamp CFO Lauren Russi Dillard joined the PYMNTS "Day in the Life of a CFO" series to discuss why financial leaders should forge more strategic partnerships across the enterprise to navigate today's complex business environment. “We exist for our customers, and if we take care of our customers, the rest falls from there. The finance team’s customer is the business itself. It is a constant that has only become more important.” Watch Lauren's interview to learn more about how CFOs can excel by remaining nimble and leaning into data:

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🔥 Marketing Periodic Table went live last week with data from Insight's top performing companies. The biggest takeaway from my analysis of these companies vs lower performers is not around common benchmarking assumptions: - Lower Cost per Lead - Bigger marketing teams and budgets Higher performing companies have consistently higher conversion rates throughout all points in the funnel. These companies have: 📈 20%+ MQL to Opp rates, compared to single digits for others 🎯 Stronger targeting, with emphasis on Product Marketing teams 💸 Higher win rates on Opportunities This leads to stronger efficiency and better CAC Payback periods. But, the emphasis on lowering your Cost per Lead doesn't matter if those leads are bad. Check out more in the interactive table here - https://lnkd.in/e-zG7qFz #marketingbenchmarks #saaskpis #b2bmarketing

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Learn how to stand out from the AI 'blandscape'! Join the experts from Salesforce, Thomson Reuters, Rascal Ventures, and The Marketing Practice in this bonus episode. Listen here: https://okt.to/hkC7KM

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Yesterday we launched Linked Audiences, a new tool within Twilio Segment that bridges between data in your data warehouse and Segment. Marketers can now directly query and segment data in the data warehouse from within Segment. As adexchanger put it Marketers, you do you. #Twilio #Segment #CDP

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I had a great conversation with Udi Ledergor 🏳‍🌈, formerly CMO of Gong all about the relationship of brand to pipeline building. Check it out here. #b2bmarketing

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HOT TAKE 🌶 Today, B2B buyers are more likely to start their buying journey in peer groups and communities than on Google. It's easier and faster to get information on vendors that they can TRUST, because their peers have done the vetting for them. I see this all the time in Pavilion. Community members ask for recommendations on software providers, agencies, and freelancers/fractionals, and then develop a shortlist, all while bypassing traditional organic search. By the time they get to a search engine, they've made a list of vendors and they're doing a **branded** search, not an organic search. Just as buyers are relying on their networks to lead their journey, so are the best sellers. Today, top performing sellers are tapping their networks to grow pipeline, improve conversion rates, and shorten the sales cycle by securing warm introductions at scale. And there's a whole new generation of software springing up to support them in this motion. TL;DR - Go to network isn't the future -- it's NOW. If you want to learn more about this, join me, Mark Kilens, Melissa Moody 🍵, Mac Reddin 🦕 and Jason Hasenberg for SalesIntel.io's "Pioneering Go-To-Network" virtual event on June 4. Link in comments to learn more and register 👇 #gotonetwork #kathleenhq

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With the rapid changes in consumer and market behavior, OK-performing promotions performance isn't good enough. If tough to take the risk and do something different, but you can't wait around anymore. You need to get ahead of it and be able to make intelligent (and better) choices in your pricing & promotions. https://lnkd.in/gtc-VVF7

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If you’re a revenue leader who wants to create, convert, and close more revenue this year, you need to listen to this. After a decade and $4T of revenue under management, here are the 5 biggest learnings to help capture more revenue - by our very own Andy Byrne:

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