About
Articles by Cory
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Where Does Brand Storytelling Go From Here (Or How Can AI Make Your Brand Storytelling Work Better For You)?
Where Does Brand Storytelling Go From Here (Or How Can AI Make Your Brand Storytelling Work Better For You)?
By Cory Treffiletti
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What's The Future Of Engagement Metrics (or How Do You Measure An Ad That Nobody Saw)?
What's The Future Of Engagement Metrics (or How Do You Measure An Ad That Nobody Saw)?
By Cory Treffiletti
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Mastering AI-Powered Video Advertising: Best Practices and Pitfalls to Avoid
Mastering AI-Powered Video Advertising: Best Practices and Pitfalls to Avoid
By Cory Treffiletti
Activity
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Big day for our little team! We've secured a $350M investment and executed a $450m deal to acquire Landvault. Further expansion in #Europe and…
Big day for our little team! We've secured a $350M investment and executed a $450m deal to acquire Landvault. Further expansion in #Europe and…
Liked by Cory Treffiletti
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🚨 Speaker Announcement 🚨 Kevin Shanley, Principal Brand & Advertising Optimization at Discover Financial Services will be taking the stage on 8/23…
🚨 Speaker Announcement 🚨 Kevin Shanley, Principal Brand & Advertising Optimization at Discover Financial Services will be taking the stage on 8/23…
Liked by Cory Treffiletti
Experience & Education
Volunteer Experience
Publications
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Original Digital
OriginalDigital.org
A place for free thinking and connecting disparate dots. Think differently.
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Internet Ad Pioneers: The stories of the unsung people behind the birth and growth of the internet ad industry
Amazon.com
This is a story about the people who built, grew and led the Internet advertising business from inception. Not everyone was included, but there are probably a number of people in here who you may not have known - they are the unsung!
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Media Insider, Mediapost
Mediapost Communications
A weekly column on wednesdays about the marketing and advertising business, since 2000.
Honors & Awards
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LinkedIn CMO Top 50 (#14)
Brandon
Very honored to be included in such an amazing list of incredible CMOs across a wide variety of companies. I was awarded #14 and given the description of “resourceful”.
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SFBIG - Hall Of Fame BIG Star
San Francisco Bay Area Interactive Group (SFBIG)
Awarded the Hall Of Fame BIG Star in 2017, joining an exclusive list of past recipients recognizing excellence in the digital advertising and marketing field.
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Author of "Internet Ad Pioneers"
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Internet Ad Pioneers: The Stories Of The Unsung People Behind The Birth And Growth Of The Internet Ad Industry. This book, a collection of narrative interviews, shares the stories, key challenges, important milestones and impact of specific moments that helped to shape the Internet advertising business. Some of these are people you may know very well, and some of them you don't. Some have run global advertising agencies and some have led marquee start-ups that you use every day. All of them…
Internet Ad Pioneers: The Stories Of The Unsung People Behind The Birth And Growth Of The Internet Ad Industry. This book, a collection of narrative interviews, shares the stories, key challenges, important milestones and impact of specific moments that helped to shape the Internet advertising business. Some of these are people you may know very well, and some of them you don't. Some have run global advertising agencies and some have led marquee start-ups that you use every day. All of them have left their mark on what is now one of the fastest growing categories of business in the world. Without their leadership, knowledge, and most of all their passion for doing something new, none of this would have ever happened. It's the story of the Internet advertising business, as told by the people who grew the Internet advertising business. It's the story of the people behind the technology. If you work in Internet advertising, it's a story you will want to hear. The interviews in the book include the following people: Rick Boyce Rick Parkhill Steven Comfort David Carlick Tim McHale Sarah Fay Doug Weaver Joe Mandese Gian Fulgoni Bruce Carlisle Jeff Minsky Jack Myers Maggie Boyer-Finch Rishad Tobaccowala Mitch Joel Susan Bratton Tom Bedecarre Scot Mclernon Dave Yovanno Scott Heiferman Seth Goldstein Nick Pahade Kate Thorp Dave Morgan John Durham Gayle Meyers Greg Stern David Verklin Larry Kramer Rich Lefurgy Bob Heyman.
http://www.amazon.com/Internet-Ad-Pioneers-Stories-Industry/dp/1461091624/ref=sr_1_1?ie=UTF8&qid=1393346213&sr=8-1&keywords=treffiletti -
Founding member of the Newhouse Network Board of Directors
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A board for the Newhouse school at Syracuse University that helps students and alumni work together in their careers.
Organizations
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CMG Studios
Advisor
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The CMO Collaborative - Austin
C0-President, Austin
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IAB Data Center of Excellence
Founding Board Member
-Helping to lead the initiatives around data excellence, quality and utilization for the interactive advertising industry.
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IAB Data Center of Excellence
Board Member
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Acceleprise San Francisco
Mentor
-Provides mentorship, advice and guidance for start-ups incubating within Acceleprise SF.
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Ad Council
Board Member
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Authenticity is key🔑 In this clip from our CEO Michael Jaconi's panel with Martech Record, we take a look into the creator-retailer relationship and…
Authenticity is key🔑 In this clip from our CEO Michael Jaconi's panel with Martech Record, we take a look into the creator-retailer relationship and…
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It's an incredible experience to work with one of the most innovative companies in the world, and when they get behind you, anything is possible.…
It's an incredible experience to work with one of the most innovative companies in the world, and when they get behind you, anything is possible.…
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Those numbers you are obsessing about? They represent real people and sometimes it is helpful to remember that a click is not a click. It can be a…
Those numbers you are obsessing about? They represent real people and sometimes it is helpful to remember that a click is not a click. It can be a…
Shared by Cory Treffiletti
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The digital advertising landscape is facing a crisis. A staggering 67% of consumers are skipping interruptive ads and abandoning websites, while 42%…
The digital advertising landscape is facing a crisis. A staggering 67% of consumers are skipping interruptive ads and abandoning websites, while 42%…
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Skai named 2024 "Best AI-Based Advertising Solution" . Thank you to AI Breakthrough for the recognition and award. Proud and HUMBLED we are!
Skai named 2024 "Best AI-Based Advertising Solution" . Thank you to AI Breakthrough for the recognition and award. Proud and HUMBLED we are!
Liked by Cory Treffiletti
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In-Scene Media (ISM) is a media format that embeds your brand into existing video content. Did you know that 25% of In-Scene Media is viewed on a…
In-Scene Media (ISM) is a media format that embeds your brand into existing video content. Did you know that 25% of In-Scene Media is viewed on a…
Shared by Cory Treffiletti
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The New York Times, The Guardian, Condé Nast, and Forbes have blocked Perplexity bot over the past 5 months. Despite this, the AI startup appears to…
The New York Times, The Guardian, Condé Nast, and Forbes have blocked Perplexity bot over the past 5 months. Despite this, the AI startup appears to…
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90% of viewers immediately skip ads when given the option, while premium subscriptions remove ads entirely. Rembrand's In-Scene Media allows your…
90% of viewers immediately skip ads when given the option, while premium subscriptions remove ads entirely. Rembrand's In-Scene Media allows your…
Liked by Cory Treffiletti
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Bennett’s one of the best marketers I know. Check this out.
Bennett’s one of the best marketers I know. Check this out.
Liked by Cory Treffiletti
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What an amazing evening we had yesterday in Pittsburgh! The discussions were rich and engaging, covering the challenges we face, the evolving…
What an amazing evening we had yesterday in Pittsburgh! The discussions were rich and engaging, covering the challenges we face, the evolving…
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