Josh Feldmeth

A new cookie-less era has begun, and marketers need to be ready. Lippincott Senior Partner Chris Ciompi lays out five tangible steps to ensure your company succeeds in this post-cookie world.

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A new cookie-less era has begun, and marketers need to be ready. Lippincott Senior Partner Chris Ciompi lays out five tangible steps to ensure your company succeeds in this post-cookie world.

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Ever tried whispering in a hurricane? That's launching a new brand today. Introducing "Signal through the Noise: Launching and Nurturing New Brands" — a short playbook to not just survive but thrive among the loud and the flashy. Get ready to turn subtlety into your strongest signal. Curious? Dive into the strategy that cuts through the cacophony. #BrandLaunch #MarketingStrategy

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Recently Omnicom Media Group and Flywheel launched a white paper examining today’s shifting and fluid path to purchase. Co-authored by Omnicom Media Group Chief Intelligence Officer Joanna O'Connell and Flywheel VP, Retail Insights Xian W. Wang, the study provides a road map to help marketers navigate the new landscape. This excerpt published in AdAge also offers a preview of a key theme we will be exploring in Cannes, diving deep into the changing customer journey, and revealing how OMG and Flywheel are partnering to help brands drive growth in the modern consumer marketplace. #TransformExperiences #OmnicomCannes #AdAge

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While I can’t speak to the legitimacy of the accusations herein, this is still a worrying situation for advertisers everywhere. Publications whose reputations are staked on their image of legitimate business are not what many may expect to be perpetrators of MFA Ad fraud. That being said, we can better understand ad fraud by looking at the incentive changes on the supply side of these AdTech deals. Ad fraud particularly harms multicultural publishers, as their reach and impact receive decreased impact when improperly assigned to Ad spaces. #AdFraud #AdTech #ProgramaticSupplyChain

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Great read from my US colleague Joanna Hawkes "Designing with EQ (Emotional Intelligence): Balancing Brand & Performance Media" ✅ Designing with EQ: Brand building that delivers emotional investment for people pays off     ✅ The Danger of Short-Termism ✅ Plan for attention (brand to performance) ✅ The Great Brand Re-Set https://lnkd.in/eqxT2waA

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Narratives are critical for brands to stand out and connect meaningfully with their audience. They differentiate brands from commodities, build emotional connections, inspire loyalty, and frame value beyond mere functionality. In our latest insights piece, discover how compelling stories enable brands to shape beliefs and inspire action, making them the cornerstone of successful brand strategy. https://lnkd.in/gdSye97E #branding #brandstrategy #brandnarrative #creativeagency #designagencymelbourne #brandstudio #storytelling #narratives

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For brands, the highest honor, and greatest reward, is irrational love. The benefits are many. People are more likely to forgive you, pay more for your products, stay loyal when new competitors emerge and they'll instantly want your product...no. matter. what. As we dream up the next INNOCEAN USA, building and measuring irrational love for brands is critical to our mission. And the person at the heart of this is Cindy Scott, author of the Ad Age article below.

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I have spent months understanding the overwhelming challenges the CMOs are faced with and the years and decades of first-hand experience addressing those leveraging data and insight into development to define these critical priorities going forward. As CMOs, our role is evolving, and it's crucial to not only understand the waves of change hitting us but also to harness them for positive transformation. Are you prepared for an AI-enabled future by empowering marketing teams with technology integration? Do you feel you need to rediscover marketing's purpose and redefine its significance within the enterprise to drive growth? Join me in harmonizing growth strategies for sustainable success! -------- I'm Helena Mah, a transformational leader and fractional CMO who helps you scale your business and bring your vision to life. Want to make it happen and unleash your business potential, drive growth, and increase the impact? Reach out and let me know. #growth #impact #technology #businessdevelopment Drop of Milk

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Interesting read from McKinsey on the adoption of AI in the first six months of 2024, highlighting a significant increase in the use of Gen AI, which has doubled during this period. It's intriguing to note that some individuals may underestimate their AI usage, often not identifying themselves as "Power Users" despite leveraging the technology. #AI #ArtificialIntelligence #TechnologyTrends https://lnkd.in/e6znN_-3

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Captify®'s Search Intelligence can reveal what audiences are looking for in real-time. See how Captify and Magnite work together to help advertisers activate those insights on CTV. https://lnkd.in/eRnbM-_h

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Human Centered AI will continue to shape our marketing and experiential campaigns. We introduced Amp's Brand Emotional Index to understand how deeply connected our client brands are with their target consumers and customers. But it is the correlation between those measured emotions with loyalty and purchase intent that allows for AI-driven personalization. Considering that most purchase decisions are irrational and based on how we remember and feel about a brand, Human Centered AI allows for the design and activation of real time personalized experiences that evoke the right emotions and the desired behaviors.

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Want to learn our secrets to small-agency success? Well too bad! But you can absolutely read this killer article from Brian Bonilla at Ad Age coming off the heels of our Small Agency of the Year award.

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One of the best articles to come out recently on brand strategy. Worth the time. When you are done listening to the Unorthodox Podcast by Rosie Lee Group, take a moment to read this one. #innovation #brand #creativity #bobdylan

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Sometimes I want to control my shopping experience, sometimes I want the thrill of the discovery. Sometimes I want 15 filters to narrow my search, sometimes I want the brand to take the wheel. In Quick Study’s latest Study Guide, we explore the relationship between consumer behavior and control, and how brands can keep the balance.

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Dive into the future of consumer experiences with generative research. Uncover how to align your brand with customer desires and spark meaningful innovation. Explore our insights for a deeper connection: https://bit.ly/4963BDh #GenerativeResearch #ConsumerInsights #InnovationStrategy #thrivethinking

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AARON ADAMSON & ALEX POLAMERO: 🌟The Power of Brand Reinvention in a Post-Pandemic World🌟 The seismic shifts induced by the COVID-19 pandemic have forced businesses to rethink, realign, and reinvent their brands. Here’s the real kicker: adapting isn’t a choice—it’s a necessity. Adapting to Market Changes: The market we once knew has evolved. Your brand must follow suit. Take a hard look at your current positioning. Does it resonate in this new landscape? Listening to the Market: Your audience has changed. Engage with them. Dive deep into their needs, preferences, and pain points. Their voices are louder than any data chart. Identifying Voids in the Market: Go back to your roots. Why did you start your business? Those original voids might have shifted. Realign your brand to meet these new gaps. Leveraging Qualitative Data: Quantitative stats only tell half the story. Customer surveys, feedback—these are gold. They capture the heart and soul of your brand. Maintaining Constant Engagement: Don’t just set and forget. Keep your finger on the pulse of your community. Continually gather intel and evolve. Your brand’s relevance depends on it. Connecting Data Points to Human Decisions: Numbers aren’t just numbers. They represent human choices, feelings, and actions. In conclusion, adaptability, customer-centricity, and a data-driven approach are not just buzzwords; they’re the pillars of sustained success in a world turned upside down. #BrandDevelopment #CustomerEngagement

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