Anosh Pardiwalla’s Post

A new cookie-less era has begun, and marketers need to be ready. Lippincott Senior Partner Chris Ciompi lays out five tangible steps to ensure your company succeeds in this post-cookie world.

A new cookie-less era has begun, and marketers need to be ready. Lippincott Senior Partner Chris Ciompi lays out five tangible steps to ensure your company succeeds in this post-cookie world.

A new cookie-less era has begun, and marketers need to be ready. Lippincott Senior Partner Chris Ciompi lays out five tangible steps to ensure your company succeeds in this post-cookie world.

A new cookie-less era has begun, and marketers need to be ready. Lippincott Senior Partner Chris Ciompi lays out five tangible steps to ensure your company succeeds in this post-cookie world.

A new cookie-less era has begun, and marketers need to be ready. Lippincott Senior Partner Chris Ciompi lays out five tangible steps to ensure your company succeeds in this post-cookie world.

A new cookie-less era has begun, and marketers need to be ready. Lippincott Senior Partner Chris Ciompi lays out five tangible steps to ensure your company succeeds in this post-cookie world.

Marketers have got the message loud and clear: They have to be more accountable for customer data privacy, given their position as some of the most significant creators and consumers of consumer data within the organization. The good news is that privacy is increasingly core to business operations across verticals. Investment in privacy continues to rise, with the average privacy budget of enterprises up by 13% to $2.7 million in 2022 reports Chitra Iyer from CMSWire. Capture 100% of your website visitors after they’ve left your site. Reach them when they’re ready to buy to 10X your marketing! 📈 Grab your customers' attention and find new prospects easily with our cutting-edge social media marketing strategies!💻 Call us at (888) 292-7200 for your expert guide to an increase in traffic and revenue!💰💰 . . #GrowTraffic #mediaadvertising #ReputationRepair #onlinecampaigns #customerconversion #increaserevenue

Every marketer understands the challenge of meeting demands, maximizing ROI, and staying in budget. So, how can you as a marketer... 📈demonstrate what’s working right now, 🔮but also predict future success, 🍪 manage privacy changes like the elimination of third-party cookies, 💰all while making the most of your limited marketing budget? Enter: Media mix modeling. https://bit.ly/3SlafAN #marketing #mediamixmodeling

It's official: the death of the cookie has begun. So, let's talk about defining your zero- and first-party data strategies to evolve your demand generation programs, and how marketers can win in a cookie-less world. In our latest piece, senior partner Chris Ciompi lays out five tangible next steps to take, starting with a core idea: “Reminder, marketers, it’s not your data. It’s their data. Figure out how you can convince them to trust you with it.” Get the full story.

Media mix modeling - how?