“Jeff is incredibly bold. He came into our world ready to explore, learn, and teach after holding some of the most prestigious roles in the world. He did so in such an elegant way – building trust and partnership all around him. Over time, some of our most important clients came to rely on him for counsel. He stands shoulder to shoulder with the rest of us as a thought leader at the edge of new ways of working and organizing.”
About
Profile:
I am an award-winning marketer with global experience in leading brand…
I am an award-winning marketer with global experience in leading brand…
Activity
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It's interesting that the very best reporting on the global L4 AV space comes from Germany. Journalists like Jonas Rest have been covering the space…
It's interesting that the very best reporting on the global L4 AV space comes from Germany. Journalists like Jonas Rest have been covering the space…
Liked by Jeff Curry
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Andretti Cadillac 🤝 Andretti Formula E Yesterday we welcomed some of our Andretti Cadillac employees at the London E-Prix, where our Formula E team…
Andretti Cadillac 🤝 Andretti Formula E Yesterday we welcomed some of our Andretti Cadillac employees at the London E-Prix, where our Formula E team…
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Spent the day getting creatively inspired at Philip Johnson’s glass house in New Canaan CT. Philip Johnson used to have his friends Frank Lloyd…
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Experience & Education
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Lucid Motors
View Jeff’s full experience
See their title, tenure and more.
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Projects
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Super Bowl 2014 - Jaguar "British Villains" + F-TYPE launch
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See projectLed team responsible for creating Jaguar's first-ever appearance in Super Bowl which won Global and North American Effie awards in 2015. Campaign was the six month effort to introduce the new brand positioning for Jaguar as a progressive challenger luxury brand, led by the launch of the all-new Jaguar F-TYPE Coupe, the first Jaguar sports car in 40 years. The campaign included creative with top talent including Tom Hiddleston, Mark Strong and Sir Ben Kingsley with filmic content directed by…
Led team responsible for creating Jaguar's first-ever appearance in Super Bowl which won Global and North American Effie awards in 2015. Campaign was the six month effort to introduce the new brand positioning for Jaguar as a progressive challenger luxury brand, led by the launch of the all-new Jaguar F-TYPE Coupe, the first Jaguar sports car in 40 years. The campaign included creative with top talent including Tom Hiddleston, Mark Strong and Sir Ben Kingsley with filmic content directed by Oscar-winner Tom Hooper. The award-winning creative drove unprecedented brand visibility and generated over $150M in earned media coverage and doubled the brand's YouTube audience. It was also named the #1 Super Bowl campaign by Twitter users and NFL.com as well as the top automotive category advertisement by industry analysts. The New York Times's Stuart Elliott covered the brand campaign in a positive profile: http://www.nytimes.com/2014/01/14/business/media/dastardly-british-and-brand-new-to-the-super-bowl.html
Most importantly, the campaign resulted in the successful introduction of the F-TYPE Coupe which became the focal point for consumers and media signaling the emergence of Jaguar as a "brand on the move".
Honors & Awards
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Global Effie + North American Effie
Effie Awards, 2015
Transformative brand work for Jaguar reintroducing the brand with a dramatic new modern progressive British challenger image combining the authenticity of the brand with a fresh modern perspective and typical British humor. Using the world's biggest stage, The Super Bowl, the brand's largest ever marketing investment created unprecedented buzz and new levels of awareness for Jaguar's reinvented line of performance luxury vehicles, leading to a surge in sales.
The Global Effie recognized…Transformative brand work for Jaguar reintroducing the brand with a dramatic new modern progressive British challenger image combining the authenticity of the brand with a fresh modern perspective and typical British humor. Using the world's biggest stage, The Super Bowl, the brand's largest ever marketing investment created unprecedented buzz and new levels of awareness for Jaguar's reinvented line of performance luxury vehicles, leading to a surge in sales.
The Global Effie recognized Jaguar's British Villains campaign as the world's best automotive campaign of 2014/2015. Overall, the campaign was awarded a Silver Effie placing it just behind Dove's ground-breaking #LikeAGirl work. The Jaguar brand was also named as the #1 most effective automotive brand in the Effie's Marketing Effectiveness awards in June 2015 - the first time the brand has ever won this ranking. Overall, the Jaguar brand was listed in the Top 20 among all Consumer product brands in Effectiveness - a huge achievement for a small luxury marque and the first time the brand has ever made the overall brand index ranking by The Effie's.
The "British Villains" campaign was a six-month effort to introduce a new brand positioning for Jaguar as a progressive challenger luxury brand, led by the all-new F-TYPE Coupe, the first Jaguar sports car in 40 years. The campaign included creative with top talent including Tom Hiddleston, Mark Strong and Sir Ben Kingsley with filmic content directed by Oscar-winner Tom Hooper. The creative drove unprecedented brand coverage and generated over $150M in earned media coverage and doubled the brand's YouTube audience. It was also named the #1 Super Bowl campaign by Twitter users and NFL.com as well as the top automotive category advertisement by industry analysts.
Most importantly, the campaign resulted in the successful introduction of the F-TYPE Coupe which became the focal point for consumers and media signaling the emergence of Jaguar as a "brand on the move". -
Multiple AME Awards = Platinum for #1 Brand in North America + Gold for Top 3 Brands Globally
AME Awards for Best Marketing and Advertising Effectiveness of 2015
2015 AME Regional Platinum Award/North America was awarded to Jaguar for the brand transformation work that included the brand's first ever Super Bowl campaign and the introduction of an all-new modern British challenger brand global positioning. The development of this global campaign was led from the USA by the Jaguar North America brand group under my direction. The AME awards gave Jaguar its first-ever Gold award indicating the brand as #1 marketer in North America. It also earned a…
2015 AME Regional Platinum Award/North America was awarded to Jaguar for the brand transformation work that included the brand's first ever Super Bowl campaign and the introduction of an all-new modern British challenger brand global positioning. The development of this global campaign was led from the USA by the Jaguar North America brand group under my direction. The AME awards gave Jaguar its first-ever Gold award indicating the brand as #1 marketer in North America. It also earned a Platinum award as one of three brands awarded with global recognition as top marketers worldwide.
The "British Villains" campaign was a six-month effort to introduce a new brand positioning for Jaguar as a progressive challenger luxury brand, led by the all-new F-TYPE Coupe, the first Jaguar sports car in 40 years. The campaign included creative with top talent including Tom Hiddleston, Mark Strong and Sir Ben Kingsley with filmic content directed by Oscar-winner Tom Hooper. The creative drove unprecedented brand coverage and generated over $150M in earned media coverage and doubled the brand's YouTube audience. It was also named the #1 Super Bowl campaign by Twitter users and NFL.com as well as the top automotive category advertisement by industry analysts.
Most importantly, the campaign resulted in the successful introduction of the F-TYPE Coupe which became the focal point for consumers and media signaling the emergence of Jaguar as a "brand on the move".
Languages
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English
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French
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