Jacqueline (Jackie) Rousseau-Anderson

June 6: Join us for our next KEYS webinar exploring recent experiences, new research and the key questions to keep in mind when leveraging #AI in #MRX. Attention marketers in #CX, #innovation and #advertising - this session is for you! https://lnkd.in/gfXmycsr

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And that’s a wrap! The 2024 Gartner Marketing Symposium/Xpo in both London and Denver are in the books for another year. Time to block your 2025 calendar for 12-13 May (London) and 2-4 June (Denver) and join us. Here’s what I heard from last week’s conference (I’m paraphrasing): From an attendee/executive: I brought my team of six. Last night we recapped the key points each person learned and how we can apply the learnings when we return. ✍ From a vendor/sponsor: Absolute best conference. Our client session attendance was about 4x what we expected. Audience questions were dead on. 🎉 From a Gartner CMO Executive Partner when I asked how this year’s event compared to last year: Absolutely no comparison. This year’s event was off the charts. 📈 From an analyst colleague: Sally, I had a one-on-one session with a client you spoke to at last year’s event about in-house agencies. They’ve now implemented based on your advice and are ready for the next phase. ❤️ From many breakout session attendees: I would like to book a one-on-one during this event with this session's expert. 🔥 From several of my breakout session attendees: Sally, thank you for including a one-page plan worksheet in your presentations. It’s practical advice that I can work on right away. 🍒 From a Gartner senior client executive: My client emailed me this morning to tell me that the Tuesday keynote was the best she’s ever heard at a conference. She said she feels like she can accomplish anything. ⭐ Attendees at the Tuesday evening social were holding B2B demand gen networking mini power sessions. 💪 From an attendee who rode with me in the elevator: Your job is so intriguing. How does one become a Gartner analyst? 😎 From a Gartner CMO Executive Partner who waited for me after one of my breakout sessions: Hi Sally, my client told me she had a one-on-one meeting with you on Monday. She loved it and said it was extremely valuable. I had to come up here to tell you. 🦁 From my manager’s manager: It was a pleasure to watch you in action. I enjoyed seeing how you made the content live on – even past your delivery – by incorporating a tool right into it. 🛠 And the beat goes on! If you’re not a Gartner for Marketing practice client, don’t wait another year to get practical guidance and have access to our research. You’ll be further ahead and progress at a faster rate in accomplishing your goals before the 2025 Marketing Symposium/Xpo. We are the objective help you’ve been seeking for research, thought partnership, how-to resources, Digital IQs/best brand rankings, peer data and benchmarking, capability assessments (B2B/B2C Score), practical frameworks and toolkits, technology solutions, Gartner branded research (Magic Quadrants), validation of your ideas/plans, and more. #LearnWithGartner #GartnerMKTG #CMO #Marketing #GetMoreDone #DoMoreWithGartner #SmarterWithGartner #ActionableInsights #B2B #B2C

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Discover the unstoppable demand for variety in alcohol beverages! 🍹🍸 Gen Z demand is driving changes in flavor, format, and packaging innovation. Learn about the growth opportunities in this robust market in the latest Circana report.

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I am delighted to share an enlightening article from Insight250 CEO Crispin Beale on the insight trends beyond AI. AI is dominating our conversation at the moment, so it is useful to remember the real issues that are impacting on our industry and effecting clients' businesses. I was particularly pleased to see Sir Martin Sorrell's perspective on the vital importance of measurement. At a time when CMOs are under increasing pressure to measure the impact of activity, the traditional metrics we have used for decades, like Share of Voice and Media Reach are eroding in their usefulness. When Crispin contacted me, I shared with him a Google Trend chart on search for Share of Voice (SOV) versus Share of Experience (SOE) - which he has kindly included - and was interested to see how SOE has been growing in popularity. Back in 2014 Keith Weed (CMO, Unilever at the time), wrote in an HBR article with other colleagues "we believe that the most important marketing metric will soon change from "share of wallet" or "share of voice" to "share of experience."" We are finding Share of Experience to be a superhero metric that has an extremely strong correlation with market share, and is helping clients to shine a light on how present their brand is in a real world context. I would love to hear more about marketing metric challenges that people are facing and the solutions that are helping them to address these. Brian Jacobs Karen Fraser MBE Renee Wynn Dana DiGregorio Clare Lawson Karen Nelson-Field PhD Jet Cooke David VanderWaal Pete Markey You are all people who's views I value enormously! #marketingmetrics #ShareofExperience #SOE #marketingeffectiveness

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New research unveiled at Forrester's #ForrB2BSummit North America 2024 asserts that changing buyer behaviors and expectations require a complete revenue process transformation for B2B firms to drive long-term, sustainable growth. Introducing the Forrester Opportunity Lifecycle.

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Check out The Path https://lnkd.in/g_gAEVds for career reflections and advice from top Insights & Analytics leaders, across a variety of industries. What does it take to become the Global Head of Audience, Insights & Measurement for Uber? Take a look at Dorothy Ann Advincula’s career path for inspiration. Register to receive regular updates on featured leaders throughout 2024. #thepathtoinsights

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Digital engagement between companies and customers is expected to continue its strong growth. Are you ready to maximize this opportunity? Check out the article below to learn about top tactics, including insights from our Canada Foodservice industry analyst Vince Sgabellone. #wearecircana #canadafoodservice #digital

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🌟 What’s the difference between Consumer Segmentation and Shopper segmentation? 📢 Find out Thursday for C+R Research's Emerge Smarter Webinar, showcasing our new proprietary Shopper Segmentation tool. It's your opportunity to boost your brand’s sales by understanding shoppers’ thoughts, needs, and behaviors in the food, beverage, and household categories. 🎯 You'll also learn: 🧐 Profiles of shopper segments: dive into their mindset, preferences, & driving factors 🔧 Utilization of our advanced typing tool for precise targeting & enhanced customer insights. 🗓️ Don't miss out - Thursday, April 25, at 12 PM CT!    ➡️ Register now & emerge smarter! https://lnkd.in/gmx28Jvg   #MRX #CRResearch #ShopperJourney #ShopperSegmentation #MarketResearch #ConsumerInsights #Retail #Webinar #PathToPurchase #ElevateYourBrand

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June 6: Join us for our next KEYS webinar exploring recent experiences, new research and the key questions to keep in mind when leveraging #AI in #MRX. Attention marketers in #CX, #innovation and #advertising - this session is for you! https://lnkd.in/gkb8ap7u

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REVISIT our KEYS webinar recording to hear recent experiences, new research and the key questions to keep in mind when leveraging #AI in #MRX. Attention marketers in #CX, #innovation and #advertising - this session is for you! https://lnkd.in/e-XpuFr8

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B2B marketers and sellers are often so mired in internal processes that they lose sight of (what should be) their aim: to deliver value to buyers and customers. Principal Analysts Amy Hawthorne and Rick Bradberry describe a better way to operate on this week’s Forrester podcast before their keynote session on the topic at #ForrB2BSummit North America.

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June 6: Join us for our next KEYS webinar exploring recent experiences, new research and the key questions to keep in mind when leveraging #AI in #MRX. Attention marketers in #CX, #innovation and #advertising - this session is for you! https://lnkd.in/gEFpJw86

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Sponsorships can work great, but they're not a slam dunk. The key to success is proper measurement - check out our latest ROI Genome report which includes best practices and guidance for more successful sponsorships!

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Check out The Path https://lnkd.in/eN8M_kNQ for career reflections and advice from top Insights & Analytics leaders, across a variety of industries. What does it take to become the Global Head of Audience, Insights & Measurement for Uber? Take a look at Dorothy Ann Advincula’s career path for inspiration. Register to receive regular updates on featured leaders throughout 2024. #thepathtoinsights

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