Marketing Strategy: Competitive Intelligence
With Deirdre Breakenridge
Liked by 1,261 users
Duration: 48m
Skill level: Intermediate
Released: 9/27/2022
Course details
By compiling a competitive analysis, you gain insight into your competitors to identify your own advantage and edge in the marketplace. In this course, join marketing expert Deirdre Breakenridge as she explains how to conduct a competitive analysis for your business. In addition to explaining the value of a competitive analysis, Deirdre shares best practices for conducting research on your competition, and discerning your own strengths and weaknesses. She also discusses how to analyze your competitor's strategies to inform your future goals. Finally, Deirdre shows you how to evaluate the outcome of your analysis to drive growth and competitive intelligence.
Skills you’ll gain
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Share what you’ve learned, and be a standout professional in your desired industry with a certificate showcasing your knowledge gained from the course.
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Showcase on your LinkedIn profile under “Licenses and Certificate” section
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Download or print out as PDF to share with others
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Meet the instructor
Learner reviews
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Kate Sivertson
Kate Sivertson
Over 30 years of experience in Medical Devices for extracorporeal blood management
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Contents
What’s included
- Practice while you learn 2 exercise files
- Test your knowledge 4 quizzes
- Learn on the go Access on tablet and phone
- Stay up to date Continuing Education Units
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