Lynda Gutman’s Post

New Circana data reveals that while overall TV sales are stagnant, ultra-large TV purchases are surging! 📺📈 Price sensitivity remains high, with many choosing budget-friendly brands. Sales growth in 75” and larger TVs has been driven by deep discounts since mid-2023. Moving away from price-driven strategies will be essential for continued growth as cost compression slows.

Celebrating excellence in outdoor sports retail! Circana's Outdoor Sports Retail Performance Awards winners are here. 🏆 Recognizing the top U.S. brands in outdoor and snow specialty retail. Meet the 2024 winners - any big surprises?

A recent Circana report revealed the popularity of voice prompts in everyday tech. Visit our blog to explore the many ways AI is already seamlessly integrated into daily life.

Consumer escapism trends are on the rise. They take many forms, but all provide shoppers with temporary escapes by creating joy in their personal environment. Stay ahead of shifting consumer behaviors to fuel sales and loyalty. Download the free Circana report here: https://bit.ly/3xpRrZe

Did you know: 59% of U.S. households have a smart home product, with security cameras leading the way? Despite sales revenue decline, promotions and streamlined products are driving unit sales growth. Stay connected with the latest home automation trends from Circana 🏡🔒

Discover the rising trend of dupe products - offering high-end looks at lower prices. From fashion to tech, the dupe concept is reshaping consumer choices. Read the latest take from Circana.

Understanding snacking behavior is key to meeting consumer demand. With 84% of snack categories improving their availability, adaptation remains crucial for success. Circana's latest analysis reveals the importance of on-shelf availability in driving purchasing decisions.

A new wave of beauty enthusiasts is here! Gen Alpha's social media influence and love for skincare are shaping the market based on Circana's latest analysis. As this generation embraces beauty at a young age, the beauty industry continues to adapt - focusing on education, connection, and positive engagement to meet their evolving needs and values.

U.S. retail sales appeared to hold relatively steady in April, but shifts were occurring below the surface. The latest data from Circana reveals what's behind the nuanced changes that are impacting consumer behavior.