Gaurav Arora

According to Campaign India, Connected TV (CTV) subscriptions reached 20 million in 2023. As of 2023 the share of CTV ad spend as a percentage of TV ad revenues was 2.2% in India, compared to markets like the US or UK, where CTV ad spends are 29% and 21%, respectively. Considering the high subscription base, these statistics suggest there's a lot of potential for growth within CTV ad spend and certainly, the recent offering of premium sports properties like the Indian Premier League (IPL) for free has had a significant impact, as most other broadcast-led OTT platforms are behind a paywall. From a consumer standpoint, CTV adoption offers numerous benefits: High-quality content (4K), interactivity within content, and an enhanced overall viewing experience. For advertisers, CTV can help target audiences more effectively and drive ROI. These benefits demonstrate why CTV is already becoming a disruptive force in the Indian digital media space. Read more at: https://lnkd.in/gRJh7pb9 #ctv #indiamedialandscape #digitaladvertising

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#AppointmentNews: HT Media Group names Saurabh Sharma as Head of Marketing & Insights of Core News Brands Link in the comments Saurabh Sharma HT Media Group #mediabrief #HTMediaGroup #SaurabhSharma #appointment #leadership #media

Dhruv Jha, Co-Head of Mediabrands Content Studio (MBCS) India, provides valuable insights into the effectiveness of audio recall strategies during #IPL matches. As brands increasingly invest in audio hammering to enhance brand visibility and recall, Dhruv emphasizes the importance of associating with prominent IPL properties to reach diverse audience segments. He highlights the role of repetitive exposure in strengthening brand recall among viewers and discusses the potential ROI implications. Dhruv also offers recommendations for brands to mitigate viewer fatigue and maintain engagement through engaging and relevant messaging. For more details, read the full story by Harshal Thakur on Social Samosa. 🔗: https://lnkd.in/dn8iFubw IPG Mediabrands IPG Mediabrands APAC Lodestar UM Interactive Avenues

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Choose a leader who inspires progress..💪 During the 2024 elections, the spending patterns between the Bharatiya Janata Party and the Indian National Congress have shown significant differences, especially in the digital ad space. The BJP has considerably outspent Congress on digital platforms. •BJPs spend: Between January and March 2024, the BJP spent over ₹37 crore on online advertisements. In terms of ad spending on Google and Meta platforms, the BJP's expenditure was approximately ₹54.9 crore on Google ads •Congress's spend: Congress spend up to ₹12.2 lakh during January and March 2024 on online advertisements. As spending on Google, Meta ads Congress spent around ₹34.4 crore. •Overall preview: Congress had increased their digital spending compared to previous elections, yet it still lags far behind the BJP. Despite Congress increasing their ads expenditure yet BJP's total expenditure on online ads remains significantly higher. Overall, while Congress has made efforts to narrow the digital ad spending gap, the BJP's investment in online advertising remains substantially greater, reflecting a strategic emphasis on digital outreach in their campaign efforts. In summary, the BJP’s substantial ad spending likely contributed to their ability to reach more voters, shape public opinion more effectively, and mobilise their base better than Congress, potentially influencing the election results in their favour.. #modi #leardership #NarendraModi #marketing #NDA #elections2024 #India

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Here's a sneak peek into Team Lemma's experience at the exchange4media Pitch CMO Summit Delhi, filled with insightful conversations, valuable learning, and knowledge exchange. Our very own Rajeev Dhal and Utsav Malhotra from Noise had engaging discussions on how to connect with Digital Nomads, emphasizing the importance of omnichannel strategies for effectively reaching this type of audience. #MarketingInnovation #Marketing #PitchCMO2024 #Delhi #MeaningfulGrowth #Lemma #CMOSummit #event #programmatic #largeformat #emergingmedia #ctv #dooh #omnichannel

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There are 50+ OTT Apps in India. How does a platform cut through the noise and promote their show? Here’s how a popular OTT Platform utilized DOOH combined with Lemma’s programmatic magic to  stay on top of viewers' watchlists during the weekend. 👇 ➡️ #Lemma  #digitaladvertising #pdooh #Largeformat #dooh #ott #ctv #programmatic #movie #advertising

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📢✨ Biggest Launch of the Year! ✨📢 Spike Advertising has taken over the front pages of Hindustan Times & Times of India with our full-page print ad jackets. Don't miss out on this groundbreaking launch! #SpikeAdvertising #BiggestLaunch #PrintAdvertising #HindustanTimes #TimesOfIndia #Marketing #AdCampaign #BrandLaunch #InnovativeAds #MarketingHacks #AdvertisingTrends #BrandAwareness #FullPageAds Alok Gupta 🇮🇳🇮🇳 Mukesh Gupta

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#IMPACTInterview: Samir Sethi, Head of Brand Marketing, Policybazaar.com speaks to IMPACT about his brand journey, ways to connect with audiences, advertising during elections, and more. ✍ Arka Roy Chowdhury #IMPACTMagazine #Policybazaar #Elections #Advertising

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Summer's ad wars are full of playful punches between brands. But can 'Rival Rivalry' backfire? Here's our Director - Key Accounts, Kruthika Ravindran thoughts on it. Read full article ⤵️ https://lnkd.in/d7Jb8tkW #TSBI #TheSmallBigIdea #DigitalMarketing #Agency #Marketing #E4M #Advertising

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#PRConversation: In a world of fake news, traditional media will retain its credibility: Vineet Handa In conversation with Adgully, Vineet Handa, Founder & CEO, Kaizzen, speaks at length about the agency’s 16-year journey in the PR industry, how PR strategies should adapt to effectively collaborate with influencers while maintaining brand authenticity and credibility, the significant challenges brands are facing due to the rise of vocal audiences expressing negative views, how the PR industry can adopt proactive strategies for better preparedness, and more. read more: https://lnkd.in/dvvQmzNh ✍ Anushka Jha #PR #Publicrelations #PRIndustry #PRConversation #AdgullyExclusive

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Paytm In Talks With Zomato To Sell Ticketing Biz For INR 1,500 Cr Advanced Talks : Paytm and Zomato are in advanced discussions for Zomato to acquire Paytm's movie ticketing and events business, potentially valued at INR 1,500 Cr. Strategic Focus : The deal would help Zomato scale its “going out” business while allowing Paytm to focus on its core digital payments segment. RBI Crackdown : Paytm is restructuring amid regulatory challenges, including RBI's restrictions on its payments bank arm and declining revenues. Financial Impact : Paytm’s movie and events ticketing business contributed 13% of its total revenue in FY23. The sale would streamline Paytm’s operations towards its primary business areas. Market Context : This move comes as Paytm's competitor, BookMyShow, is reportedly closing a significant funding round. Paytm’s stock has also seen a substantial decline due to regulatory issues and falling revenues. Read the full article here - https://lnkd.in/gRE6viPQ #paytm #zomato #startupnews #startupnewsfyi

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Buffalo Soldiers launches influencer management platform ‘butterflAI’ Link in the comments Sumon K Chakrabarti Arnab Kundu Buffalo Soldiers ButterflAI #mediabrief #BuffaloSoldiers #butterflAI #InfluencerManagementPlatform #digital #media

ASCI’s Advice Service to boost advertiser confidence in self-declaration for ads – Manisha Kapoor Link in the comments Manisha Kapoor Saheli Sinha Vinod Berry The Advertising Standards Council of India #mediabrief #ASCI #ManishaKapoor #AdviceService #marketing #advertising #media

Zomato is reportedly nearing a deal to acquire Paytm's movie ticketing and events division for INR 1500 crores (approximately USD 200 million). The negotiations between Zomato and One97 Communications Limited, Paytm's parent company, are said to be in advanced stages. This strategic acquisition could diversify Zomato's offerings beyond food delivery, enhancing its presence in the entertainment sector. For Paytm, the sale would allow it to focus more on its core digital payments business, streamlining its operations. This move highlights a broader industry trend of tech companies expanding their service portfolios to capture a larger consumer market share.

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News18 Network once again proves it's country top choice for election news! Tap into the audience of India's No. 1 news destination and make your brand shine like never before. Highest turnout views on YOUTUBE🎉 Elections = News18 Network! #LokSabhaElections2024 #ElectionsWithNews18 #News18Bangla #News18Network

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Just received a message from SKODA India, pitching their Skoda Superb car directly on 𝐋𝐢𝐧𝐤𝐞𝐝𝐢𝐧! 🔹It's fascinating to see D2C marketing strategies make their way into platforms traditionally reserved for B2B and professional networking. 🔹The boundaries of marketing channels are truly blurring, showcasing a significant shift in how brands connect with consumers. 🔹Another notable shift in the automotive industry over the past few years has been the move towards D2C sales. 🔹In the past, car buyers relied on dealerships to purchase their vehicles, but new sales models have emerged as technology has advanced and consumer preferences have changed. #marketing #trends #creative #agency #innovation

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Discover the latest investment by InnovationsVenture Studio in NewsReach India, India's leading PR-tech platform, revolutionizing communication strategies. Learn how this strategic move aligns with InnovationsVenture Studio's vision for tech innovation and industry disruption. Dive deeper into the insights now: https://lnkd.in/d6rk6Pwi #InnovationsVentureStudio #NewsReach #PRtech #TechInvestment #VCCircle

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GroupM has released the second edition of "The Changing Landscape of Indian Television," shedding light on the significant shift towards addressable advertising and CTV in India. With addressable advertising making up 9.8% of total TV ad revenues in 2023 and anticipated to exceed 13% by 2025, the report underscores the evolving dynamics of TV advertising and the myriad opportunities it presents for advertisers. The findings emphasise the importance of leveraging addressable and connected TV advertising strategies for enhanced audience targeting and engagement. As the landscape continues to evolve, staying ahead of these trends is crucial for advertisers looking to maximise their reach and impact. For a deeper dive into the future of TV advertising in India and to explore actionable insights for your brand, we encourage you to read the full report. #GroupM #IndianTelevision #AddressableAdvertising #CTV #AdvertisingTrends

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