Akshansh Dhiryan’s Post

Discussing the changes in the advisory on self-declaration in advertising by the Indian government on exchange4media. The regulators have heard the call of the industry and restricted the advisory to critical industries. The need for transparency in advertising continues. #advertising #adtransparency. Shantanu David, Rakesh Sharma INS, Varghese Chandy, Manisha Kapoor, Shradha Agarwal, Ambika Sharma

📢 MIB's Latest Mandate for Self-Declaration Before Publishing Ads. The Ministry of Information and Broadcasting (MIB) has introduced a new mandate requiring advertisers to submit a self-declaration form before publishing any advertisements. 📝 New Mandate: - Self-Declaration Requirement: Advertisers must now submit a self-declaration form affirming the compliance of their ads with existing advertising codes and guidelines before publishing. - Objective: The initiative aims to ensure that advertisements adhere to ethical standards and do not mislead consumers. 🔍 Key Details: - Compliance Check: Advertisers need to certify that their ads are in line with the Advertising Standards Council of India's (ASCI) code, along with other relevant guidelines. - Form Submission: The self-declaration form must be submitted to the MIB, ensuring a pre-check mechanism is in place for advertisements. 🚀 Implications: - Enhanced Accountability: This move is expected to increase accountability among advertisers, ensuring that all ads meet the necessary ethical and legal standards. - Consumer Protection: The mandate aims to protect consumers from misleading or false advertisements, promoting transparency in advertising practices. 🌐 Industry Impact: - Advertising Standards: By enforcing this mandate, the MIB seeks to elevate the overall standards of advertisements in India. - Market Dynamics: Advertisers and agencies will need to adapt to this new requirement, ensuring that their campaigns are thoroughly vetted before release. 📅 Future Outlook: - Compliance Adherence: Advertisers will need to integrate this self-declaration process into their workflows, ensuring timely compliance. - Regulatory Landscape: This mandate represents a step towards stricter regulatory oversight in the advertising sector, likely influencing future policies. The MIB's latest mandate for self-declaration before publishing ads aims to foster a more transparent and ethical advertising environment, safeguarding consumer interests and elevating industry standards. #MIB #Advertising #SelfDeclaration #Compliance #ConsumerProtection #AdvertisingStandards #Transparency #StartUpNews #BusinessNews #MicroShots #NewsUpdates

SR (India) :- Media and Entertainment Sector “India implements self-declaration system for more ethical advertising” On dated May 7, 2024, in the matter of Indian Medical Association & Anr vs. Union of India & Ors, the Supreme Court of India (“Supreme Court”) vide an order has underscored the significance of ensuring compliance with advertising regulations across print, electronic, and internet/digital media platforms in India.  The Hon’ble Supreme Court of India has directed that prior to broadcasting/publishing any advertisement, it is mandatory for every advertiser/advertising agency to submit a self-declaration certificate affirming that the advertisement does not make misleading claims and complies with all relevant regulatory guidelines, including those stipulated in Rule 7 of the Cable Television Networks Rules, 1994 with an aim to  enhance accountability and transparency in advertising. A valid mobile number and email ID of the applicant i.e. authorised representative of the advertiser/Advertising agency, will be prerequisites for uploading the self-declaration certificate. The requirement of self-declaration certificate is mandatory for all advertisers/advertising agencies to be released from 18.06.2024 onwards before they broadcast/publish any advertisement on electronic media, print media or internet.

Self Declaration by Companies - Recent verdict from Supreme Court Of India " In the recent case of Indian Medical Association & Anr vs. Union of India & Ors, the Supreme Court of India (“Supreme Court”) vide an order dated May 7, 2024 (“May 7 Order”), mandated advertiser/advertising agency to upload a self-declaration certificate on the lines contemplated in Rule 7 of the Cable Television Networks Rules, 1994 (“Cable T.V. Rule”). The self-declaration certificate is required to be uploaded on the Press Council of India’s Portal for print and digital/online advertisements and on the Broadcast Seva Portal for television (“TV”) and radio advertisements." I prefer banning the products which are misleading the consumers via labels and pictures (Especially Food Products) than giving a declaration and let the companies do as they wish. Some of the branded products which contains elements which are banned in certain countries which are actively promoted and sold in #India Human beings are same everywhere be it in India or elsewhere. We are not second class citizens to go through all these health hazards. Ofcourse we can avoid buying these products however our kids are so addicted to ads and products which is very dangerous for our next generation. For example Cadbury Gems Chocolates we get in various colors each color is a chemical which are banned in certain western countries. They quote some numbers in the ingredients list so that the consumer who reads the label may not be able to make out. Some the ingredients in Gems Chocolates below as example White color - Titanium Dioxide (171) Sunset yellow - Tartrazine E 10 (102) Brilliant Blue - Carrier Sodium Sulphate (133) #advertisements #ethical #marketing #sustainablility #consumeractivism

SDC (Self-Declaration Certificate) is the new advertising regulation 2024 for Indian Advertisers and advertising and Marketing Agencies operating in conventional and digital media platforms. Indian Supreme Court passed an order on May 7, 2024, making it mandatory for Indian advertising agencies and direct advertisers to generate a self-declaration certificate (SDC) before publishing/ broadcasting new ads or ad campaigns on conventional and digital media platforms. The MIB (Ministry of Information and Broadcast, Govt of India) has also issued a press release about the subject, directing the advertisers and advertising agencies to obtain the self-declaration certificate for all new advertisements that will be issued/telecast/aired/published on or after June 18, 2024. Read the post for more information and insights! #advertising #digitalmarketing #Indianadvertisers #Indianadvertising #advertisingagencies #onlinemarketing #internetmarketing https://lnkd.in/gr5yzC6J

Do Misleading Advertisements Circumvent Ethical Principles? When stakeholders feel cheated, they lose confidence in the market's integrity, as words and actions become inconsistent. Ensuring "Transparency" should guide all business practices, including advertising. These are a few considerations # Violation of Truthfulness: These advertisements manipulate consumer perceptions and exploit vulnerabilities for commercial gain. Also, they entice individuals to make purchasing decisions based on false premises # Fairness and Justice: Misleading advertisements create trigger an uneven playing field. It extends an unfair advantage to organizations that engage in deceptive practices over those that prioritize ethical advertising. This violates the principle of fairness and justice in the marketplace, as it disadvantages honest competitors and erodes consumer trust. # Consumer Harm: Creating advertisements can lead to financial losses for consumers who purchase products or services based on false claims, resulting in dissatisfaction. It can also hurt consumers' physical or mental well-being if the advertised products or services are potentially harmful or ineffective. # Erosion of Trust Repeated exposure to misleading advertisements erodes trust in products, brands, and advertising, undermining the ethical principle of integrity in business and society. How Misleading Advertisements are Regulated in India? Definition of Misleading Advertisement: A misleading advertisement is defined under Section 2 (28) of the Consumer Protection Act, 2019, as any advertisement that: # Provides a false description of a product or service; # Offers false guarantees that mislead consumers; # Constitutes an unfair trade practice through express representation; # Deliberately omits essential information about the product. Central Consumer Protection Authority: The Central Consumer Protection Authority (CCPA) operates under the Department of Consumer Affairs. Established under section 10 of the Consumer Protection Act, 2019, it regulates matters related to consumer rights violations and unfair trade practices. The act empowers the CCPA to prevent false or misleading advertisements and ensure consumer rights are protected. #corporategovernance #independentdirectors #bloggersalliance

Attention Brands and Advertisers! Check out the article below. It’s crucial to ensure that your advertising agencies are up to date with the latest Supreme Court directive on submitting SDC.

📢 Update for the Digital Marketers in India: New Self-Certification Requirement for Ads! 🚨 Hello, digital marketing experts! There's an important update shaking up the Indian advertising world. 🔍 What's New? The Advertising Standards Council of India (ASCI) has introduced the Advertisement Self-Certification (ASC) process. Think of it as a quality seal for our digital ads! 📋 What Does It Involve? The ASC process promotes responsible advertising on digital platforms. It’s a simple self-regulatory measure where digital marketers confirm their ads adhere to ASCI’s code of conduct. 🛡️ Why Is This Important? Creating ethical, honest, and socially responsible ads is crucial. It builds trust with our audience and supports a healthy advertising environment. 📝 How Does It Work? Digital marketers must now self-certify their ads before launching them online. This involves a quick yet thorough review to ensure compliance with ASCI guidelines. 📌 Key Guidelines: ✔ Ads must be truthful and not misleading. ✔ They should follow fair competition principles. ✔ Content should be respectful and non-offensive. ✔ Ads should avoid exaggeration and support claims with evidence. 🚀 What's Next? We have a responsibility to maintain our industry’s integrity. Embracing the ASC process is not just a legal step but also a chance to show our dedication to ethical advertising. 🔑 How to Begin? Stay updated with more details from ASCI on the ASC process and self-certification steps. Let’s stay informed, and compliant, and continue crafting impactful campaigns that resonate with our audience! Link - https://lnkd.in/gP3smtiN

No matter the size of your business—big, intermediate, or small—this is crucial information you can’t afford to miss! The Supreme Court of India has recently made a significant amendment that will impact how brands can advertise. Check the link below and stay ahead of the game and ensure your brand’s compliance with the latest regulations. Don’t miss out on this essential update! https://lnkd.in/ds7EuFjj

The Advertising Standards Council of India (ASCI) published its Annual Complaints Report, providing an all-inclusive analysis of advertisements that were regarded as objectionable in the fiscal year 2023–24. Manisha Kapoor | Saugata Gupta read more: https://lnkd.in/d88Hx3QG #ASCI #Technology #Health #advertising #adtechtoday