David Wiener’s Post

Are ad blockers good for advertising? 🤯 According to a recent study, forcing ads past ad blockers could actually backfire on your campaign! ❌ When ads are forced through ad blockers, ad blocker users have: - A 10-20% decrease in time spent on the website 📉 - Worse perception of the website 😡 - Less attention directed towards the banner vs non-ad blocker users 😴 But here's the surprising twist: for non-ad blockers users, those same ads are 190% more effective! 🤩 So, what's the takeaway? Ad blockers might actually be acting as a self-filtering mechanism, helping advertisers target the right consumers more effectively. ✅ By filtering out users who are less responsive to ads, ad blockers increase the chances that ads reach audiences who would be genuinely interested. 👌 When every marketing dollar counts, understanding the dynamics of ad blockers could be the key to optimizing your advertising strategy. 💸 What are your thoughts on this? Are ad blockers friend or foe for advertisers? 🤔💡 Reference: de Haan, E. (2024). The Drivers and Consequences of Ad Blocking: A Self-Filtering Mechanism That Increases Ad Effectiveness. Journal of Interactive Marketing, 59(1), 59-75. https://lnkd.in/eANj-vzh #AdBlockers #DigitalAdvertising #AdvertisingStrategy #MarketingResearch #ConsumerBehaviour

With the increasing popularity of vertical content consumption, this addition aims to cater to changing user preferences. Advertisers can now leverage Vertical Video Ads to create captivating and seamless campaigns, maximizing their impact on X. This update reflects X's commitment to staying at the forefront of evolving digital advertising trends. #XAds #DigitalMarketing https://lnkd.in/gAKtZvAj

Recently, I've been experimenting with ad blockers and a few sites I frequent won't let me access their content until I turn it off. I turned it off, but have also noticed that I'm now much less likely to go to their sites. This article is another great case study for segmentation. From the article: "...ad blocking serves as a self-filtering mechanism that filters out consumers who are less responsive to advertising. Ad blockers thus help advertisers target the right consumers and increase the value of the remaining ad slots for publishers. Moreover, ad blocker users are more likely to pay for ad-free content, offering publishers an alternative business model for these consumers." https://lnkd.in/gfdZtfPU Journal of Interactive Marketing Evert de Haan Bennie F. Johnson Matt Weingarden

"The open web is not an immeasurable place. Therefore, we need to endeavor to find an agreed-upon measurement framework to keep advertising dollars supporting content creation while meeting brand expectations." Mediavine's Amanda Martin discusses how critical measurement and attribution in today's advertising ecosystem in a recent op-ed. #advertising #contentcreation #thirdpartycookies

The future of media advertising is changing rapidly. Personalized, data-driven campaigns and creative technologies are taking the lead. As we get deeper into 2024, ad strategies need to be reimagined and ready for the future. It's a challenge and opportunity for industry professionals to shape this transformation. #media #data #content https://lnkd.in/eNHDcT2z

Publisher Provided Signals: The Key to a More Relevant and Privacy-Safe Future of Advertising https://lnkd.in/gNRZX68S #PPS #PublisherProvidedSignals #Advertising #Publishers #Publishing #Ads #Programmatic

Recent research underscores the pivotal role video advertising plays in the modern digital Age. It's evident - where consumer attention goes, advertising follows. When curated correctly, video ads capture attention and can shift perceptions and drive spending behaviors. But what do consumers want to see? 🔍 Key Insights from Connatix's Report: 📺 45% of consumers prefer viewing videos on publisher websites, with 41% on mobile apps. 💰 60% of the high-income bracket ($150k/year+) see publisher websites as prime video destinations. 📊 Age does influence viewing platforms: 37% (18-34yrs), 50% (35-54yrs), and 48% (55+yrs) watch videos on publisher sites. 🚫 Ad views? Consumers watch ads 36.7% of the time. Interestingly, 84% would watch an ad on their favorite website for relevant video content, while 60% would for lesser-known sites. The effectiveness of your video strategy relies on its relevance and viewer engagement. How do you make it resonate more deeply with your audience? 📌 Dive deep into these insights and more! Download the full whitepaper to refine your video advertising strategy and optimize the viewer experience. Don't miss out on this valuable knowledge! 💡 #VideoAdvertising #ConsumerBehavior #DigitalAge

67% of advertisers consider brand safety to be critical for future success, which means it is more important than ever to make sure you are using the right #technology to align your digital #audio content with advertiser needs. Luckily, AdsWizz offers the tools you need to do just that. You can use our wide set of Ad Quality Controls to meet the increasing demands of safeguarding brands and meeting #digitalmarketing campaign requirements from advertisers, all while prioritizing the best listener experience for your audience! Learn more about our Ad Quality Control features here: https://ow.ly/jM1L50QAnRm #PoweredbyAdsWizz

Low-Quality Ad Content and Post-Click Experiences: Low-quality ad content and post-click experiences can increase your costs or get your ads rejected. They can impact your account long-term. The post Low-Quality Ad Content and Post-Click Experiences appeared first on Jon Loomer Digital.

ICYMI: Gen Z values the ad-supported internet nearly twice as much as Boomers: A new study by the Interactive Advertising Bureau (IAB) found that Gen Z values the ad-supported internet nearly twice as much as Boomers. #digitalmarketing #marketing