About
Articles by Carryl
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My Takeaways from the Cannes Lions Festival of Creativity: Intentionality in Action
My Takeaways from the Cannes Lions Festival of Creativity: Intentionality in Action
By Carryl Pierre-Drews
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The 3 P's Enabling Creativity to Thrive
The 3 P's Enabling Creativity to Thrive
By Carryl Pierre-Drews
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Wising Up: Top Gun Marketing and the Wild Ride Ahead
Wising Up: Top Gun Marketing and the Wild Ride Ahead
By Carryl Pierre-Drews
Contributions
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How can you measure the effectiveness of your Creative Strategy on different channels?
And remember, attention spans are only getting shorter. This means brands have to be more meaningful in their engagements, move at the speed of culture, and engage authentically. When customers engage with your creative and begin to add their own spin on it, don't be too precious. Embrace the creator generation.
Activity
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With the creator economy reaching all-time heights, it's no surprise that many content creators attended this year's Cannes Lions Festival of…
With the creator economy reaching all-time heights, it's no surprise that many content creators attended this year's Cannes Lions Festival of…
Shared by Carryl Pierre-Drews
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Toys R Us is partnering with OpenAI in a brand film that utilizes Sora -- one of the first brand films of its kind. "Sora, which is currently only…
Toys R Us is partnering with OpenAI in a brand film that utilizes Sora -- one of the first brand films of its kind. "Sora, which is currently only…
Shared by Carryl Pierre-Drews
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According to Digiday, 85% of marketers (outside of Amazon) invested in Walmart's retail media platform in the beginning quarter of the year. Only…
According to Digiday, 85% of marketers (outside of Amazon) invested in Walmart's retail media platform in the beginning quarter of the year. Only…
Shared by Carryl Pierre-Drews
Experience & Education
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IAB
View Carryl’s full experience
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Volunteer Experience
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Partnered to develop employee programs that drove awareness, donations and activism
Dress for Success Worldwide
Economic Empowerment
Created apparel and accessory donations in tandem with employee professional development events through the Women's Network@NBCU.
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Partnered to develop employee programs that drove awareness and donor registration
Delete Blood Cancer
Health
Conducted donor drives over a week at NBCU Tri-State locations to register potential lifesavers.
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Partnered to develop employee programs that drove awareness, donations and activism
Susan G. Komen
Health
Developed annual Race For the Cure Teams and sponsorship overlays while at CBS Radio Group and Chancellor Media. Also created teams and secured NBC and USA Talent appearances through the Women's Network@NBCU.
Projects
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She Runs It (formerly AWNY) - Board Member
- Present
See projectSocial responsibility is in my DNA. I've been a member of AWNY for 13 years and for the past 3 years I've been on the board.
Our mission at AWNY is to help women in advertising and communications achieve both personal and professional success at all stages of their careers through thought-leadership, mentoring, professional development and industry recognition.
It gives me great pleasure to be able to work with up and coming talent in our industry as it's so important to give a…Social responsibility is in my DNA. I've been a member of AWNY for 13 years and for the past 3 years I've been on the board.
Our mission at AWNY is to help women in advertising and communications achieve both personal and professional success at all stages of their careers through thought-leadership, mentoring, professional development and industry recognition.
It gives me great pleasure to be able to work with up and coming talent in our industry as it's so important to give a voice to the dynamics that women bring to business.
In my role at AWNY, I have worked on defining the benefits of membership at various levels – young exec, mid exec and most recently the launch of the Executive Class membership level.
In addition to board meetings, I participate in annual strategy sessions. During one of these sessions I developed the "C-suite Meet" - an intimate Q&A style gathering where the audience gets up close and personal with a C-level member of our industry.
Along with some of my fellow board members, I am also working on AWNY's communications architecture and corresponding year-long communications plan.
Organizations
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National Association for Multi-Ethnicity in Communications - NAMIC
Member
- PresentFounded in 1980, the National Association for Multi-Ethnicity in Communications (NAMIC) is the premier organization that educates, advocates and empowers for multi-ethnic diversity in the communications industry.
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Advertising Women of New York - AWNY
Board of Directors 2012 - PRESENT
- Presenthttp://www.awny.org/about-awny/leadership-team Founded in 1912, AWNY is the first women's association in the communications industry and is an active affiliate of the American Advertising Federation. AWNY’S mission is to provide a forum for personal and professional growth; to serve as a catalyst for the advancement of women in the communications field; and to promote and support philanthropic endeavors through the AWNY Foundation. Through various, dedicated committees, AWNY hosts 35 events…
http://www.awny.org/about-awny/leadership-team Founded in 1912, AWNY is the first women's association in the communications industry and is an active affiliate of the American Advertising Federation. AWNY’S mission is to provide a forum for personal and professional growth; to serve as a catalyst for the advancement of women in the communications field; and to promote and support philanthropic endeavors through the AWNY Foundation. Through various, dedicated committees, AWNY hosts 35 events per year. Each of our innovative programs aims to enhance career skills and illuminate current industry trends and strategies. Many programs attract top-ranking media personalities as key-note speakers.
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Women's Network@NBCUniversal
Hub Leader
-https://www.facebook.com/WomensNetworkatNBCUniversal The Women’s Network@NBCUniversal is a voluntary organization whose mission is to foster women’s professional development and help grow, attract and retain successful women throughout the company. Events are organized around key areas of personal development, including networking, mentoring and educational opportunities.
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