Carryl Pierre-Drews’ Post

Was this year's #CannesLions truly the onset of the Creator Era in advertising? Our CMO Becky Owen spoke to Marketing Brew, detailing the gap that remains between marketers and creators: “The trending conversation among creators was around wanting more empathy in brand partnerships and wanting to be viewed and treated as true creative partners instead of commodities. On the other hand, the trending conversation among brands was around innovative ways of working with creators.” Read the full story below, and let us know your thoughts about the creator presence at the festival this year. #CannesLionsCreators #creatoreconomy #agencylife

Whoa. 😳 Another reminder why creators and brands should absolutely work with Catch+Release to assure everything is legit. 🔥 #ProTip: Check out catchandrelease.com

The Future of Digital Creators is set to change with the introduction of the BrandArmy. This innovative platform is designed to unlock the power of fan engagement and revolutionize the digital content creation landscape. Check it out here: @streetwisejnl

Forget niche content struggles - YouTube reveals 80% of fans engage with niche topics on the platform ➡️ https://lnkd.in/gMX52XyM   This new development is a goldmine for creators looking to build communities and brands seeking unique engagement opportunities.   #YouTube #Fandoms #ContentMarketing

“To be a successful creator you don’t need millions….you need only thousands of true fans.” The strategy of attracting superfans also applies to larger media and entertainment brands. But And how can you keep them engaged and satisfied with your content? This is where real-time engagement comes in. Learn more in Brad Altfest's latest blog on how the media and entertainment industry can learn from successful creators: https://bit.ly/3RO059N

The Future of Digital Creators: Unlock the Power of Fan Engagement with BrandArmy Attention digital creators! Are you tired of struggling to connect with your audience and monetize your content? Look no further than BrandArmy, the revolutionary platform that empowers creators to build meaningful relationships with their fans. Learn more here: @streetwisejnl

📜 Unlocking Creator Licensing: Content, Audience, and Likeness 🌟 In the world of content creation, licensing goes beyond just a legal concept—it's the gateway to a sustainable partnership between creators and their creations. 🎥🎨 📄 Content Licensing: As creators, protecting and licensing your content ensures its proper use while opening avenues for collaboration. It's about empowering your work to reach new heights. 🤝 Audience Engagement: Licensing also extends to the audience you've nurtured. Building trust and maintaining authenticity with your audience strengthens your brand and drives impactful partnerships. 👤 Likeness and Identity: Your likeness is uniquely yours, and licensing it means retaining control over how it's portrayed. This aspect ensures that your identity remains aligned with your values and goals. Understanding the nuances of creator licensing empowers you to navigate collaborations, negotiations, and partnerships with confidence. It's about recognizing the value you bring to the table and ensuring it's respected every step of the way. Share your thoughts on creator licensing or your experiences in this realm. Let's champion the importance of safeguarding creators' content, audience, and likeness together! 🌐🔒 #CreatorLicensing #ContentProtection #AudienceEngagement #LikenessRights #Empowerment #CreativePartnerships #creatoreconomy

🌟 Exciting News for Content Creators! 🌟 New Create Cms channel available for Music and Entertainment both, Only for Exclusive content. Are you a content creator looking for a platform to showcase your exclusive work and connect with a community of like-minded individuals? Look no further! We are thrilled to announce the launch of our new channel exclusively dedicated to creators like you! At "DM DIGITAL MEDIA", we understand the importance of originality and exclusivity in today's content landscape. That's why we're committed to providing a platform where creators can share their unique talents and ideas without limitations. What sets us apart? Here's what you can expect: 1️⃣ Exclusive Content: Showcase your best work and share content that you won't find anywhere else. Whether it's behind-the-scenes footage, unreleased tracks, or exclusive interviews, our platform is the perfect place to unveil your creativity. 2️⃣ Community Engagement: Connect with fellow creators and engage with your audience in a supportive and collaborative environment. Share tips, collaborate on projects, and inspire each other to reach new heights. 3️⃣ Monetization Opportunities: We believe that creators deserve to be rewarded for their hard work. That's why we offer various monetization options, including ad revenue sharing, sponsorships, and more. 4️⃣ Creative Freedom: Express yourself freely without worrying about censorship or restrictions. We celebrate diversity and encourage creators to explore new ideas and push boundaries. Join us on this exciting journey and take your content to the next level! Whether you're a filmmaker, musician, artist, or storyteller, there's a place for you on Channel. Stay tuned for more updates and announcements as we embark on this new adventure together. Let's create something extraordinary! #ContentCreators #ExclusiveContent #CreativityUnleashed #JoinUs #NewChannelLaunch #YouTube #Mcn #Cms Info.dmdigitalmedia@gmail.com

Brands that aren't involving creators in the development process for their campaigns are leaving money on the table, full stop. It may ruffle some feathers (and defy loosely defined "brand guidelines"), but giving creators the creative freedom they need will yield quality content that resonates with consumers. Pearpop's suite of tools helps brands identify and engage with creators early on in campaign planning to ensure scroll-stopping creator content every single time. Learn more about the importance of creators in the briefing process from Adweek ↓ https://lnkd.in/eHU9gkFA

Successful campaign = a well-defined UGC brief + Creators input. I'm proud to say, that at ARAY, we've refined the process of creating briefs that achieve the ideal balance between creator freedom and brand guidelines. Our briefs effectively produce content that: ⤷ Connects with your target audience ⤷ Generates quantifiable results ⤷ Upholds brand consistency Facing challenges with your UGC briefs? Our experienced team works hand-in-hand with you to understand your brand's unique needs. We then create customised briefs that set your UGC campaigns up for major success. Together, let's refine your approach and maximise the impact of your creator collaborations. Get in touch.