Dana Siegel

New York City Metropolitan Area Contact Info
3K followers 500+ connections

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About

As an entrepreneurially-minded brand strategist and integrated marketing executive, I…

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Experience & Education

  • Girl Scouts of the USA

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Volunteer Experience

  • Association Of Independent Music Publishers (AIMP) Graphic

    Elected Board Member, Education and Planning Committees

    Association Of Independent Music Publishers (AIMP)

    - Present 3 years 9 months

    Arts and Culture

    AIMP is an arts education and professional development trade organization focused on elevating independent music publisher’s position in the industry.

    As board member, I contribute to the planning and execution of our Global Music Publishing Summit and live stream webinars, serve on the Education Committee, and help facilitate effective operations.

    Additionally, I provide mentorship to chapter members and devise strategies for increasing accessibility of AIMP to high schools and…

    AIMP is an arts education and professional development trade organization focused on elevating independent music publisher’s position in the industry.

    As board member, I contribute to the planning and execution of our Global Music Publishing Summit and live stream webinars, serve on the Education Committee, and help facilitate effective operations.

    Additionally, I provide mentorship to chapter members and devise strategies for increasing accessibility of AIMP to high schools and colleges statewide.

  • Advisory Board Member

    Mamaroneck Schools Foundation

    - Present 2 years 4 months

    Education

Projects

  • Irving Berlin Reimagined Top Hat

    - Present

    Launched in celebration of the 85th Anniversary of the classic film Top Hat, I produced an EP and music video series reimagining these classic songs for today’s audiences. The campaign was run in coordination with TCM’s presentation of the classic film and CLI Studios (the largest distributor of dance content) to contract top talent to reinvent the movements of Fred Astaire and Ginger Rogers. The initiative was covered by NPR and CBS Sunday Morning.

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  • R&H Movie Nights

    - Present

    When the pandemic hit in March 2020, my team was ready the first weekend with a new initiative to bring audiences together virtually to enjoy our classic films while participating on social media. I cleared rights with film studios, distributors and unions, secured talent to participate, raised money for charity and brought on media partners. Our 5 movie night events were viewed by over 500,000 fans, exceeding the audience that would see a show on Broadway over a full year.

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  • R&H Movie Nights

    - Present

    When the pandemic hit in March 2020, my team was ready the first weekend with a new initiative to bring audiences together virtually to enjoy our classic films while participating on social media. I cleared rights with film studios, distributors and unions, secured talent to participate, raised money for charity and brought on media partners. Our 5 movie night events were viewed by over 500,000 fans, exceeding the audience that would see a show on Broadway over a full year.

    See project

  • Sound of Music Craft Corner

    - Present

    For over 60 years, The Sound of Music has filled hearts, theaters and homes with warmth, laughter and cheer. We partnered with influential fans to create crafts and activities inspired by the classic film. From cardboard guitars and “Do-Re-Mi” xylophones to “The Lonely Goatherd” marionettes, this site shares something fun for everyone in the family to create and enjoy.

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  • R&H Goes Pop

    - Present

    As SVP of Brand Management at Concord, I executive-produced this video series featuring the brightest Broadway stars performing the Rodgers & Hammerstein catalog with inventive takes, ranging from pop and rock to R&B and country. The launch celebrated and coincided with the 75th Anniversary of the team’s first collaboration, Oklahoma!

    This initiative grew our YouTube following by 190% in the first year and led to a live spin-off series during the pandemic. The series was released as an…

    As SVP of Brand Management at Concord, I executive-produced this video series featuring the brightest Broadway stars performing the Rodgers & Hammerstein catalog with inventive takes, ranging from pop and rock to R&B and country. The launch celebrated and coincided with the 75th Anniversary of the team’s first collaboration, Oklahoma!

    This initiative grew our YouTube following by 190% in the first year and led to a live spin-off series during the pandemic. The series was released as an album in 2021, which premiered at #16 on compilation charts.

    See project

  • Wine & Music

    A creative new platform to bring classic jazz music to the wine community through a series of blog features. The campaign culminated in a partnership with American Winery for a monthly series of wine and music pairings for their mail order club.

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Organizations

  • The Association of Independent Music Publishers (AIMP)

    Elected Board Member, Education & Planning Committees

    - Present

    AIMP is an arts education and professional development trade organization focused on elevating independent music publisher’s position in the industry. As board member, I contribute to the planning and execution of our Global Music Publishing Summit and live stream webinars, serve on the Education Committee, and help facilitate effective operations. Additionally, I provide mentorship to chapter members and devise strategies for increasing accessibility of AIMP to high schools and colleges…

    AIMP is an arts education and professional development trade organization focused on elevating independent music publisher’s position in the industry. As board member, I contribute to the planning and execution of our Global Music Publishing Summit and live stream webinars, serve on the Education Committee, and help facilitate effective operations. Additionally, I provide mentorship to chapter members and devise strategies for increasing accessibility of AIMP to high schools and colleges statewide. https://www.aimp.org/

  • Chief

    Nominated Member

    - Present

    CHIEF is a private network built specifically for strengthening the journey of senior women leaders. We focus on cross-pollinating ideas across industries and effecting change from the top down. https://www.chief.com/

  • The CMO Club

    Nominated Member

    - Present

    The CMO Club is an exclusive community for senior marketing executives with 650+ members representing B2B/B2C brands and chapters in over 30 cities across the globe. Fueled by dynamic peer-to-peer problem-solving, the latest trends, and cutting-edge innovation, it’s an exciting place to share ideas and be inspired.

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