“Katie is extremely creative and brings a positive energy to the workplace. She constantly strives to better understand her customer, and uses that knowledge in her decision making.”
Costa Mesa, California, United States
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How can you use visual merchandising to create a sense of exclusivity and urgency for customers?
If there are products you want the customer to notice it's best to place the product in the first 10-15 feet of the store. Signage is important but can be overwhelming to customers — keep the copy short and easy to understand. It's best to place signage that will add to the customer's experience, fluff signage isn't helpful to sales associates or the custom and creates noise.
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What are the best strategies for managing a social media marketing team in a fast-paced environment?
Try things. Fail fast, if it didn't work that's okay. New ideas take time to foster, if it doesn't take off immediately maybe your audience needs to see something a few times to react, or maybe your post wasn't shared during the right time of day — reshare it and try new copy.
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What are the best strategies for managing a social media marketing team in a fast-paced environment?
There are so many great ways to learn on social, it's great to follow thought leaders but it's also important to follow the heads of each platform like Adam Mosseri for Instagram and Andrea Mallard, CMO of Pinterest — they often provide updated intel on the latest features and product enhancements for users and brands.
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What are the best strategies for managing a social media marketing team in a fast-paced environment?
Calendars are important to identify you're adding value to your audience, to make sure you're delivering on the goals you set for the month and the week, as well as keeping the team organized. It's important to make space and time for trends and pop culture posts, these often perform the best and should be scheduled quickly — posts are like lettuce, they spoil quickly.
Activity
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Two years are in the books of building Rise Collective with Liz Andarcia (Reid-Baumel)! Entrepreneurship has been the most exciting and fulfilling…
Two years are in the books of building Rise Collective with Liz Andarcia (Reid-Baumel)! Entrepreneurship has been the most exciting and fulfilling…
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Amazing Back to School campaign work team Gap! #GapKids #GapInc #JustDance
Amazing Back to School campaign work team Gap! #GapKids #GapInc #JustDance
Liked by Katie Henry
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So many people love to talk about how Disney isn't doing X or Y right. They lose sight of the fact that the company does a LOT really really well.
So many people love to talk about how Disney isn't doing X or Y right. They lose sight of the fact that the company does a LOT really really well.
Liked by Katie Henry
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Thrilled to share that I’m embarking on a transformative journey as CEO of Shine Control at Benefit Cosmetics. Can't wait to stop the blot with The…
Thrilled to share that I’m embarking on a transformative journey as CEO of Shine Control at Benefit Cosmetics. Can't wait to stop the blot with The…
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✨🌕 Welcome to Full Moon Fairy, where enchantment meets tradition in a captivating children's book series and trinket subscription. 📚 With 14 books…
✨🌕 Welcome to Full Moon Fairy, where enchantment meets tradition in a captivating children's book series and trinket subscription. 📚 With 14 books…
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It's interesting to consider how this trend may play out. There are many opportunities and questions here. One in particular springs to mind Why…
It's interesting to consider how this trend may play out. There are many opportunities and questions here. One in particular springs to mind Why…
Liked by Katie Henry
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The Media Value of this tweet is probably like $5 mill tbh.
The Media Value of this tweet is probably like $5 mill tbh.
Liked by Katie Henry
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🚨BIG NEWS!🚨 I’m SO excited to share that I am joining Kraft Heinz as the Chief Marketing Officer for North America! Kraft Heinz has been on an…
🚨BIG NEWS!🚨 I’m SO excited to share that I am joining Kraft Heinz as the Chief Marketing Officer for North America! Kraft Heinz has been on an…
Liked by Katie Henry
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It is bittersweet to say that the second season of Unfolding Leadership has ended. It was such a privilege to put on a second season with so many…
It is bittersweet to say that the second season of Unfolding Leadership has ended. It was such a privilege to put on a second season with so many…
Liked by Katie Henry
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Gloss Angeles celebrated 5 years this week! To commemorate the milestone, Sara Tan and I decided to get some of our favorite talents in the industry…
Gloss Angeles celebrated 5 years this week! To commemorate the milestone, Sara Tan and I decided to get some of our favorite talents in the industry…
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🚨𝐍𝐞𝐰 𝐉𝐨𝐛 𝐀𝐥𝐞𝐫𝐭🚨 𝐂𝐫𝐚𝐯𝐢𝐧𝐠 𝐚 𝐂𝐚𝐫𝐞𝐞𝐫 𝐂𝐡𝐚𝐧𝐠𝐞? 𝐂𝐢𝐧𝐧𝐚𝐛𝐨𝐧’𝐬 𝐆𝐨𝐭 𝐘𝐨𝐮 𝐂𝐨𝐯𝐞𝐫𝐞𝐝! Calling all…
🚨𝐍𝐞𝐰 𝐉𝐨𝐛 𝐀𝐥𝐞𝐫𝐭🚨 𝐂𝐫𝐚𝐯𝐢𝐧𝐠 𝐚 𝐂𝐚𝐫𝐞𝐞𝐫 𝐂𝐡𝐚𝐧𝐠𝐞? 𝐂𝐢𝐧𝐧𝐚𝐛𝐨𝐧’𝐬 𝐆𝐨𝐭 𝐘𝐨𝐮 𝐂𝐨𝐯𝐞𝐫𝐞𝐝! Calling all…
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