Nurlan Urazbaev’s Post

FYI: Google is embedding more Android into Chrome OS, which is good for digital signage (Invidis): by Antonia Hamberger. This move could help the digital signage industry shift away from outdated Android systems. We asked industry experts to weigh in on the implications. ChromeOS and Android are two separate ecosystems, the most obvious difference being that ChromeOS only ever has one version, while for Android, there are several different versions coexisting. […] #DOOH #digitalbillboards #digitalsignage

FYI: Next digital signage conference co-hosted by invidis will be at InfoComm Asia July 17 in Bangkok: Last year, invidis held a sigital signage conference track at Infocomm Asia in Bangkok for the first time. In less than three weeks, the conference returns with the theme “Digital Signage: Revolutionizing the Retail Experience”. Florian Rotberg from invidis will start with a keynote, taking participants on a journey through flagship stores and shopping malls […] #DOOH #digitalbillboards #digitalsignage

Nordics CMS Software M&A: Sweden’s PLAYipp Acquires Norway’s Databeat (16:9): A pair of small to mid-sized digital signage software providers in the Nordics region have consolidated, with Sweden’s PLAYipp acquiring Databeat, a software provider ... #DOOH #digitalbillboards #digitalsignage

Ancient Roman City In Turkiye Revived In Projection-Mapped Immersive Museum (16:9): An ancient Roman trading city is revived and explored using more than 120 projectors at an immersive museum in Selçuk, Türkiye that opened in ... #DOOH #digitalbillboards #digitalsignage

ICYMI: Advertisers are buying more DOOH, but lack of standardisation in measurement is an obstacle: IAB Australia (Mediaweek): by Amy Shapiro. Gai Le Roy: “Agencies are facing challenges such as standardisation in metrics across screens, now including different DOOH, retail media platforms and CTV environments.” Screen strategies have expanded to include digital OOH video ads and digital video retail media formats. Nearly two-thirds of agencies reported buying digital video on CTV, mobile, and […] #DOOH #digitalbillboards #digitalsignage

ICYMI: Lift And Learn Retail Application Cleverly Doubles Up As Stock Level Counter (16:9): People who have been in this industry for many years are likely amused, as I have been, when software and solutions companies demonstrate what ... #DOOH #digitalbillboards #digitalsignage

FYI: OOH advertising is free of fraud, trusted and not intrusive (Broadsign via OpenMike)): By Adam Kahansky, Director Of Business Development, North America, Broadsign. As an advertising channel, OOH is one of the oldest and most effective. Take a closer look at why. In many ways, OOH is the perfect complement to a media buyer’s omnichannel spending strategy. Studies have shown strong consumer trust in both traditional OOH and […] #DOOH #digitalbillboards #digitalsignage

How to boost your back-to-school campaigns with OOH advertising (Broadsign): Americans spent a total of $135.5 billion for back-to-school and back-to-college shopping in 2023, a number projected to grow to $189.7 by 2028. According to Sensormatic Solutions’ U.S. Back-to-School Consumer Sentiment Survey, 79% of shoppers plan to head into stores this year, a steady increase from previous years, with 80% planning to start back-to-school shopping […] #DOOH #digitalbillboards #digitalsignage

Three former executives of healthcare DOOH network sentenced for $1b corporate fraud scheme (US Dept of Justice): Three former executives of Outcome Health (Outcome), a Chicago-based health technology start-up company, were sentenced for their roles in a fraud scheme that targeted the company’s clients, lenders, and investors and involved approximately $1 billion in fraudulently obtained funds. Rishi Shah, 38, a co-founder and former CEO of Outcome, was sentenced on June 26 to […] #DOOH #digitalbillboards #digitalsignage

AI is used to show different DOOH ads to different audiences at Euro 2024 football tournament in Germany (Invidis): For the first time, TV viewers at a European Championship are seeing different ads to stadium goers. While coming as a surprise to most people, virtual perimeter advertising has been around for a long time – AI just makes it more effective. LED stadium boards have never been such a talking point at a soccer […] #DOOH #digitalbillboards #digitalsignage