"If you could ask Gary a question, what would it be?" And this is the one we all want to know the answer to: AI is here, now what? How do you feel about AI? Drop a comment 👇 #canneslions #ai
VaynerMedia
Advertising Services
New York, NY 227,071 followers
VaynerMedia is a contemporary global creative and media agency with an expertise in driving relevance.
About us
VaynerMedia is a contemporary global creative and media agency with an expertise in driving relevance for clients and delivering impactful business results. The independently-owned company was founded in 2009 by Gary Vaynerchuk, and has offices in New York, Los Angeles, Toronto, Mexico City, London, Amsterdam, Singapore, Kuala Lumpur, Bangkok, Tokyo, and Sydney. VaynerMedia has been recognized for its work at Cannes Lions, the Clio Awards and The Webby Awards. It is part of the VaynerX family of companies.
- Website
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http://www.vaynermedia.com
External link for VaynerMedia
- Industry
- Advertising Services
- Company size
- 501-1,000 employees
- Headquarters
- New York, NY
- Type
- Privately Held
- Founded
- 2009
- Specialties
- creative strategy, strategy insights, media buying, media planning, analytics, communications, advertising, social media, digital marketing, brandformance, content management, social media platforms, digital marketing platforms, paid social, social strategy, video production, brand building, social media trends, culture, branding, and cultural trends
Locations
Employees at VaynerMedia
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Hugh Scallon
SVP-Head of Video Activation/VaynerMedia | ex-Omnicom, Publicis, Madhive, Aetna | Managing Director | EVP | Founder | Digital Media | Data |…
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Davis Yee
Creative Studio Operations Specialist and Manager / Senior Production Artist
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Eric Sutcliffe
Account Director at VaynerMedia with expertise in organic social brand strategies
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Mary Beck
Chief Marketing Officer @ B1G
Updates
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VaynerMedia reposted this
“The emergence of lo-fi content reflects what VaynerMedia and our CEO, Gary Vaynerchuk, have always championed — #relevance. It's the biggest elephant in the room that most brands and agencies have been ignoring… A lo-fi strategy isn’t just about making casual-looking creatives. It’s about truly understanding your audience's behaviour, the channels that hold their attention, and creating what’s relevant.” — Head of Consulting APAC, Shrey Khetarpal Read the full story below — Thank you, MARKETING-INTERACTIVE and Rezwana Manjur for the story! 🚀
Lo-fi content isn’t exactly new, but increasingly, marketers are catching up to the benefits of using it as part of its content and #ad strategy. One brand that has recently embraced lo-fi advertising is Zara which posted images of its latest collection with models seemingly shooting the content on their phones. #Zara is not the only brand to have embraced this strategy. Loewe, Toyota Motor Corporation Indonesia, #Chipotle and many others have also jumped onto the trend. Shrey Khetarpal, Robert Gaxiola, Melissa Laurie and Yingting Low weighed in on the how to make the best lo-fi content. #LoFiContent
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"If you could ask Gary one question, what would that be?" We asked Young Lions in Cannes what they wanted to ask Gary Vaynerchuk and the advice never misses. This time, Gary shares his take on consistency and adaptability. As he says, he "would rather put himself out of business than let someone else do it." And that's the tea. #canneslions2024
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Our CMO at VaynerX Avery Akkineni was joined by Lisa Buenzli Peterson, Americas Consulting CMO at EY on the VaynerX yacht as they touched base on what they're taking away from the festival. Want the full scoop? Join us this Thursday for a full Cannes debrief led by Lisa and Avery as they recap the biggest insights and trends from the festival. Join us on Linkedin Live this Thursday at 11am ET here: https://lnkd.in/exiiWcwg #canneslions2024
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VaynerMedia reposted this
VaynerMedia’s Chief Client Officer, Nick Miaritis, reveals one of the most untapped marketing opportunities 👇Start discovering the creative possibilities to reach your most relevant audience👇 #GoogleBeach #CannesLions2024
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"If you had one question that you could ask Gary, what would that question be?" We welcomed the Young Lions onto the VaynerX yacht in Cannes and asked them to ask Gary Vaynerchuk a question. In this episode, we're talking about bad social "campaigns". Here's what Gary had to say. 👇 #canneslions2024
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VaynerMedia reposted this
That's a wrap on the Cannes Lions International Festival of Creativity! VaynerX had a show-stopping week with events, activations, and parties as we celebrated the art of day trading attention with the biggest and best faces in the advertising and marketing space. We have loads more Cannes content coming, but you can look back at our week through our Instagram story highlights and stay tuned for what we have cooking. See you in Cannes next year! #canneslions2024
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THE retail media “quartet” we’ve been waiting/hoping for…🛒🧮⌨️🤤: 1) Kroger 84.51˚’s 1P online AND in-store shopper graph (with 96% accuracy in-platform given ubiquitous loyalty card usage) 2) Meta’s most potent asset: the arguable GOAT outcome-based bidding algorithm (which to-date has been centrally impactful in online DTC arena, less so for majority of omnichannel brand advertisers) 3) Mondelēz International’s portfolio of iconic, widely distributed brands enjoyed by hundreds of millions of US consumers each year (many of whom buying in the #snacks aisle at Kroger) 4) VaynerMedia’s integrated approach to media and creative planning + activation with “social at the center” There is enormous potential energy [about!] to be unlocked from this paid social x retail media intersectionality, orders of magnitude-type potential. Super, super excited about these developments and nascent “new frontier” with Kroger, Meta, Mondelēz International at the forefront 🏞️🔭 🛒👨💻📈🫨 John Terrana Meghan Johnson Cara Pratt Alicia LeBeouf Tzeitel Haviland Jennifer Brain-Mennes Jonathan Halvorson, MBA Mike Feldman Molly Anderson Avery Akkineni Kaylen McNamara Sean Walsh Nick Miaritis Hailey Riggle Taylor Wiens Benjamin Allison Elizabeth (Gianatasio) Cotogno Gary Vaynerchuk Harriet Flory VaynerX Meta for Business Ashley Judson Matthew Connolly
Day 3 at Cannes another success! Sales can happen anywhere—including social. That’s why Kroger Precision Marketing powered by 84.51˚ is bringing dynamic product recommendations and sales reporting to Meta campaigns. Yesterday at Cannes Lions International Festival of Creativity, Cara Pratt announced KPM’s new Meta advertising capabilities which personalize product recommendations and optimize performance toward online Kroger sales. Applying KPM’s unique retail insights to Meta ads creates new ways for brands to inspire shoppers by providing a list of recommended products within the ad unit. The ad units enable lower-funnel activations in Facebook and Instagram using Kroger’s retail media audiences and measurement. “Media optimizations rooted in retail sales are essential for brand growth,” Pratt said. “This collaboration with Meta is one more way we are enabling relevant reach, actionable content and measurable performance across the media landscape.” Details in the press release: https://bit.ly/3xnsHAO Kroger Precision Marketing talked further about social media performance and measurement in their panel discussion today. Alicia LeBeouf, John Terrana, and Meghan Johnson shared how innovative brands and agencies are measuring real business outcomes across social channels. #CannesLions #KrogerPrecisionMarketing #8451Proud #Advertising #Media
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We welcomed the Young Lions Creative Academy for breakfast this morning and asked them where they see their lives in a year from now. TLDR: They're getting ready to conquer the world. #canneslions
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VaynerMedia reposted this
From spending our morning with Chuck Studios and in recording a special podcast episode with Jim Stengel for The CMO Podcast to spending the afternoon with the P&G Alumni Network and in a CMO Circle, this one with Vistar Media, Day 3 on the VaynerX Yacht was one for the books. And that's not all! We got ready for a special episode of #MarketingForTheNow before preparing for our RevYve Hour and Sunset Soiree in the evening. And of course, we can't end the night without an epic afterparty. Keep up with our Cannes fun in real-time on our Instagram stories! #canneslions