MARKETING-INTERACTIVE

Fake Out of Home (#FOOH) ads have become the industry's new favourite plaything as we see increased use of Augmented Reality (#AR), Virtual Reality (#VR) and Artificial Intelligence (#AI). What are some of the must-know rules and regulations around fake OOH ads in SG? Let's hear from Franck Vidal, Chloe Neo and Shufen Goh. #advertising #fakeOOH

Courier and logistic provider #NinjaVan has laid off 5% of its workforce in Singapore as it assesses its alignment with future needs. In a statement to MARKETING-INTERACTIVE, a Ninja Van spokesperson explained that earlier this year, it announced its expansion into other #logistics verticals of #B2B restock and cold chain, made possible with its existing e-commerce infrastructure and tech-enabled logistics solutions. #layoffs

Tech giant Google's emissions have increased by 48% over the last five years. In an annual environmental report released on Tuesday (2 July), Google said its greenhouse gas emissions totaled 14.3 million tonnes of carbon dioxide throughout 2023. This is 13% higher than 2022, and 48% higher than 2019. #Google said the increase in emissions is primarily due to increases in #data centre energy consumption and #SupplyChain emissions. #tech #

#Gym franchise Anytime Fitness has launched a new campaign, titled "Real Life Never Stops. Anytime Starts Now", designed to inspire individuals to prioritise their health, no matter how busy life gets. The campaign video features individuals from different walks of life exercising in different contexts and for different goals. "Together, our message is clear. This campaign highlights the crucial role regular exercise plays in enhancing our everyday lives because remember, life is better when you train for it and Anytime Fitness is here to support you on this journey," said Mark De Joya, chief operating officer, Anytime Fitness Asia. #fitness #campaign

Strategic communications consultancy and WE Communications (WE) company WATATAWA has appointed Stephen Robertson (pictured left) as its new managing director. In his new role as #ManagingDirector, Robertson will oversee WATATAWA's day-to-day operations and management of the business, while strengthening the agency's footprint in Singapore and across Asia-Pacific (APAC). He will report to #NitinMantri, regional executive managing director, APAC, WE. Robertson's appointment comes as Simon Pangrazio (pictured right) steps down from his role of more than 14 years. He will leave the firm on 5 July. #appointment

Hyatt Hotels Corporation has unveiled its brand platform “Be more here” in Asia Pacific to invite guests and consumers to lean into the transformative powers of travel and be more present.  Building upon its global launch earlier this year, the regional launch of the campaign aims to highlight that the World of Hyatt’s people, places, spaces and experiences allow guests to feel more cared for, focus on their own wellbeing and discover sought-after destinations through rewarding benefits, said Tammy Ng, vice president of marketing, APAC, Hyatt during an interview with MARKETING-INTERACTIVE.  #brand #campaign

Kenny Wong is a veteran within the marketing industry in Malaysia, having worked across verticals such as consumer goods, #telco, #entertainment, #aviation, human capital development and most recently property in his 34-year career. Largely credited with transforming UEM Sunrise Berhad's marketing into a digitally driven one, Wong said his experience with the organisation has been nothing short of amazing and that he had major respect for the board, management, staff, and of course, his team. In fact, attending his last awards with #UEMSunrise at MARKETING-INTERACTIVE’s recent Loyalty and Engagement Awards 2024, Wong and his team took home the gold award in the Best Card-Based Loyalty Programme category. #retirement #interview

THE GULU, a Hong Kong-based queuing app operated by Gorilla Group, has launched a summer campaign offering free book fair tickets to its registered members. Also known as “The GULU summer celebration, with you, without queue”, the campaign kicks off on 2 July, celebrating the start of summer with THE GULU’s members and book fair lovers to get a chance to win a free ticket to the Hong Kong Book Fair, Hong Kong Sports and Leisure Expo, and Snack World. #campaign

Hong Kong’s #retail sales for May have dropped 11.5% when compared to a year ago, marking the second consecutive month with a double-digit decrease. This is mainly due to the change in #consumption patterns of visitors and residents. According to the latest figures released by Census and Statistics Department, the value of total retail sales in May 2024 was provisionally estimated at HK$30.5 billion. For the first five months of 2024 taken together, it was provisionally estimated that the value of total retail sales decreased by 6.1% compared with the same period in 2023. #retail

The Security Bureau of Hong Kong has launched an official #Douyin account to reach a wider audience, alongside its existing social platforms such as Instagram and Facebook. A spokesperson from the Security Bureau said the launch of its Douyin account aims to reach a wider audience through various channels and promote the Security Bureau's information and policies on platforms widely used by the public. #campaign #SocialMedia