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Snack time! Take a break, take a bite, and take a look at the latest snacking trends within the May Consumer Digest. From increased snacking frequency to top reasons for impulse buys, find out what's driving snack choices, the ingredients consumers are avoiding, and which snacks shoppers wish were available: https://bit.ly/3JQwgSq 📸 Rob Litavec, Lead Insights Account Manager #8451Proud #ConsumerBehavior #Insights #RetailTrends #GroceryTrends #Snacks

10 years from now, consumers are expected to be more diverse and economically disparate than today's population leaving brands and retailers with many open-ended questions. Yet, by leveraging current grocery insights and purchase signals, which offer a peek into future consumer preferences, you can be well-prepared to sustain growth. Learn how different age groups are shopping today to better curate their experiences of tomorrow, by downloading this infostory: http://bit.ly/3WW0R99 #8451Proud #ConsumerBehavior #ShopperInsights #GroceryTrends #PurchaseSignals

Once a trend, omnichannel shopping has become a highly adopted modality. With the movement toward digital channels, marked by convenience and flexibility, brands must stay agile to effectively meet modern consumer needs. Here are the top takeaways from Matt Anderson's session on how brands can convert and engage customers in the new “omni-normal" at Digital Food & Beverage last week: 1️⃣ Brands must utilize first-party data to understand consumer behavior and preferences. Those that succeed will be able to personalize engagements that drive loyalty and satisfaction. 2️⃣ Identifying the characteristics of hybrid shoppers also enables brands to optimize offerings for convenience and quality, ensuring a competitive edge in today's retail landscape. 3️⃣ Optimizing online experiences can ensure a frictionless shopper journey from search to purchase. #8451Proud #Omnichannel #ConsumerBehavior #ShopperStrategy #ShopperInsights #PathToPurchase

AdMonsters chose Pooja Singh of Kroger Precision Marketing for its inaugural Dream Team—a powerhouse of leaders shaping the media industry’s future: https://bit.ly/4eN2sEQ Pooja was selected as one of the industry’s “brilliant minds and visionary leaders” who are setting new standards in ad operations and revenue optimization. She has been an innovator in the integration and development of cutting-edge tools that have transformed how KPM accesses and utilizes data for decision-making. Her leadership in data science has not only managed complex datasets and advanced analytics but also directly impacted our strategic decisions and client results. Congratulations to Pooja and her fellow Dream Team members on this well-deserved recognition! #KrogerPrecisionMarketing #8451Proud #AdMonsters #DreamTeam #AdOps

Excited to share that Christine Foster of Kroger Precision Marketing has been named a Retail Innovator award winner by Retail TouchPoints: https://bit.ly/45J19lU Christine stands out as a leading force in retail, driving significant positive change both within KPM and the industry at large. Her groundbreaking work in decarbonizing digital media campaigns and minimizing high-emission inventory has set new industry standards. Under her guidance, KPM has become the first retail media network to effectively measure and reduce the carbon footprint of digital advertising. Leading a team of 100 at KPM, Christine is paving the way for future technological, commercial and operational advancements in the retail media sector. Congrats to Christine and all the other Retail Innovator Award recipients on this well-earned honor! #KrogerPrecisionMarketing #8451Proud #RetailMedia #Sustainability

From "The brand forest" to "Substitution swamp," the hybrid shopper's digital journey is one of many twists and turns. Explore the different parts of the omnichannel experience and learn how your brand can meet customers with consistency across modalities in a new blog: https://bit.ly/45nJRe8 #8451Proud #Omnichannel #PathToPurchase #ShopperJourney #DigitalJourney #ConsumerBehavior #Insights

When we think of flawless media campaign execution, organized stakeholder management and lively DEIB event programming, we think of Sydni Berkhalter. Check out our Q&A with this Senior Media Campaign Operations Specialist to learn more about her role and interests: https://bit.ly/4ceu5oy #KrogerPrecisionMarketing #8451Proud #EmployeeSpotlight

Wasted advertising impressions are as bad for the planet as they are for business. 🌍 Last week, Kroger Precision Marketing teamed up with WPP/GroupM for a panel on sustainable media practices, featuring Cara Pratt, Brian O’Kelley (Scope3), Rich Astley (choreograph), and moderated by Jeffrey Bustos (IAB). Exciting news: KPM’s collaboration with Scope3 is setting the first benchmarks for carbon measurement in retail media. By increasing transparency around the environmental impact of digital advertising, this initiative will empower brands to make more sustainable choices. KPM and Scope3 are leading the charge, making retail media more energy-efficient through precision audiences and transforming programmatic ads for a greener future. 🌱💡 #CannesLions2024 #KrogerPrecisionMarketing #8451Proud #RetailMedia #Sustainability

What's real and what's ideal when it comes to AI? This is the question 84.51˚'s Chief Data & Technology Officer, Todd James answered alongside Amazon Web Services (AWS)' Justin Honaman at The Consumer Goods Forum Global Summit in Chicago. 🔑 Kicking off the panel, the two discussed the current state and recent developments of AI at Amazon and 84.51˚/Kroger. They shared key lessons learned, including accelerators and pitfalls, emphasizing data as a foundation and the importance of responsible AI. 💡 Real world use cases highlighted the value of AI in enhancing customer experiences, improving workflows and creating new offerings, with examples from Kroger and AWS engagements across the retail and CPG sectors. 📈 They also provided insights on how companies can get started with AI and when to scale, addressing both ends of the spectrum. This included advice for companies beginning their AI journey and strategies for mature companies to accelerate value. 🔗 The discussion underscored the significance of data requirements, such as access, availability, alignment and linkage to business use cases. ✨ Looking ahead, they envisioned how AI and data products will transform retail and CPG over the next five years, sharing projections on future trends and innovations. CGT - Consumer Goods Technology #8451Proud #CGFSummit2024 #AI

More than a colorful celebration, Pride is a testament to resilience, a call for advocacy and a commitment to building a future where everyone can live freely and authentically. In recognition of our associates who belong to the LGBTQ+ community, we sat down with HR Business Partner, Joseph Lisle, MHR, SHRM-SCP and Media Account Executive, Nolan Rhodes to understand what Pride means to them and how allies can show their support: https://bit.ly/3xlUAJl ❤️🧡💛💚💙💜 #8451Proud #PrideMonth