Webinars are boring. 𝐻𝑜𝑡 𝑡𝑎𝑘𝑒𝑠 𝑎𝑟𝑒 𝑛𝑜𝑡. 😈 Who better to deep-dive 🏊♂️ into our 𝟐𝟎𝟐𝟒 𝐁𝟐𝐁 𝐁𝐮𝐲𝐢𝐧𝐠 𝐃𝐢𝐬𝐜𝐨𝐧𝐧𝐞𝐜𝐭 data than the #B2B thought leaders featured in it? Their expertise will provide 𝐚𝐜𝐭𝐢𝐨𝐧𝐚𝐛𝐥𝐞 𝐰𝐚𝐲𝐬 𝐟𝐨𝐫 #𝐆𝐓𝐌 𝐥𝐞𝐚𝐝𝐞𝐫𝐬 𝐚𝐧𝐝 𝐭𝐞𝐚𝐦𝐬 𝐭𝐨 𝐚𝐝𝐚𝐩𝐭 to evolving buying behaviors and win. Join us for any of our upcoming #LinkedIn live sessions, linked in the comments below! #MarketingHotTake #HotTakes #B2BBuying #DisconnectReport
TrustRadius
Information Services
Austin, TX 11,181 followers
Software reviews you can trust. #TruthSells
About us
TrustRadius delivers the most credible technology decisioning platform, helping buyers confidently make decisions with comprehensive, vetted product information and customer-generated content. Technology providers are empowered to tell their unique stories, engage high-intent buyers, and gain customer insights. Founded by successful entrepreneurs and headquartered in the technology hub of Austin, Texas, TrustRadius is backed by Mayfield Fund, LiveOak Venture Partners, and Next Coast Ventures.
- Website
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http://www.trustradius.com
External link for TrustRadius
- Industry
- Information Services
- Company size
- 51-200 employees
- Headquarters
- Austin, TX
- Type
- Privately Held
- Founded
- 2012
Locations
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Primary
7300 Ranch Road 2222
Building III Suite
Austin, TX 78730, US
Employees at TrustRadius
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Vinay Bhagat
Founder & CEO, TrustRadius
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Thomas Ball
Co-Founder & Managing Director @ Next Coast Ventures
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Scott Miller
Venture Partner at Next Coast Ventures | Company Builder | B2B SaaS | Marketplaces | Information Services
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Kate Seale
Customer Success Leader | Problem Solver | Relationship Builder
Updates
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When you're researching a new product for your job, do you find yourself asking, 'what's real, what's fake'? There's so much noise out there that's it's often hard to tell what you can believe. 🫠 🤩 Eric Eden hosts the Remarkable Marketing Podcast, and invited Allyson Havener, our SVP of Marketing and Community to come talk about this important topic. Listen in to their conversation on, 🎙️ Secrets to Building and Protecting Your Online Reputation in an Era of Misinformation, to learn how to thrive in today's competitive landscape. Check it out: https://lnkd.in/gTBC-Z89 #YearOfTheBrandCrisis #OnlineReputation #Misinformation #CustomerVoice
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Want to learn a 🧑💻 hack for submitting a nomination for the 2024 GTM Awards brought to you by Pavilion and yours truly, faster? 🤩 Kathleen Booth, SVP of Marketing & Growth at Pavilion, takes you through the submission page and where to find all of the questions so you know what to expect, and can even fill out your answers in advance. 👏 Don't miss out on recognizing the best in B2B tech– nominate your outstanding peers by July 19th in these categories: 💡 CEO/Founder of the Year 💡 Startup CEO/Founder of the Year 💡 CMO of the Year 💡 Startup CMO of the Year 💡 CRO of the Year 💡 Startup CRO of the Year 💡 CCO of the Year 💡 Startup CCO of the Year 💡 Rev Ops Leader of the Year 💡 Fractional/Advisor of the Year Submit your nominations now at www.thegtmawards.com! (Since this is a replay, we'll share the link in the comments that Kathleen mentioned in this snippet. 🤗)
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In our 📜 2024 B2B Buying Disconnect Report, Darren Fanton ✦, ScreenSpace ✦ CEO and co-Founder shared his Trusted Insight on how to connect with buyers logically and emotionally. 👏 We had Darren on as one of our special guests yesterday for a 🎙️ LinkedIn Live to dive deeper into storytelling throughout the buying journey, and boy was it 🤯 eye-opening! (Link to it in the comments in case you missed it.) 💡 Tailoring your GTM strategies to brand-led growth is a great way to respond to the brand crisis we uncovered in our research—as well as a great way to establish yourself as a trusted guide for buyers. 👀 See more Trusted Insights and actionable strategies in the report: https://bit.ly/3RRL9bM #YearOfTheBrandCrisis #B2B #BuyingJourney #GTM #GTMStrategies #BrandLedGrowth
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Sharing a few words and 👏 early results from our Founder and CEO, Vinay Bhagat, on our new offering: Intent Driven Leads... We are 🤠 so excited to bring this to market for all of you to leverage, and can't wait to hear where it takes you! See what it's all about. ⤵
Every B2B tech marketing leader I talk to is under pressure to drive demand more efficiently. In Q1, we piloted a new offering called Intent Driven Leads. We leverage our high quality, downstream buyer intent signals based upon high propensity buyers engaging deeply with the rich content on TrustRadius and content assets that we create from those reviews. We work with a network of partners to generate high quality leads using our intent data and content that align to your ICP and are exclusive to you. Early feedback has been super positive. One Fortune 100 company shared that our leads produce the highest amount of pipeline $ per contact of all sources. The CRO of a mid-market company was blown away by the seniority of people we were able to engage. We are now excited to take this offering to market. Message me if you are interested in learning more. Link to more details in the comments. #demandgeneration #buyerintent #highqualityleads #leadgeneration
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🤓 Sometimes, getting your customers to do a video review of your product isn't so hard. Especially when you have TrustRadius Event Support on your side. 👏 Hear what Kim Plank, former Global Head of Customer Voice, Advocacy & Customer Success Marketing at Acumatica has to say about her experience—and their reviewers. 🧠 Learn more about how we can support you at events: https://bit.ly/4f0Giiy #EventSupport #CustomerVoice #VoiceOfTheCustomer #VideoReview
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📣 Nominations for our Tech Cares award are closing soon! 📣 We want to 🥳 celebrate all the B2B tech companies who are out there going above and beyond for their employees and community through Corporate Social Responsibility—but we need your help. In order to earn the 🏆 award, a company needs to be nominated. SO, if you know of a company (even if it’s the one you work for), nominate them today! The ⌛ deadline to submit nominations closes July 15, so this is the final call. We’re looking for companies who are putting an effort into any of the following: 🔹 Environmental Sustainability 🔹 Volunteerism 🔹 Diversity, Equity, and Inclusion programs (DEI) 🔹 Generous Donations 🔹 Community Impact 🔹 Employee Well-Being and Development 🔹 Support for Women in Tech 🔹 Support for in-office and remote employees Learn more: https://bit.ly/3W634Oj 🫶 #TechCares #CorporateSocialResponsibility #NominationsAreOpen
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With 44% of enterprise buyers preferring 🙅 no premature sales outreach and 71% ✅ sticking with initial choices, the sales and marketing window for impact has shrunk. We’re sitting down with Darren Fanton ✦, Founder and CEO of ScreenSpace ✦, and 👩🏻🏫 Krysten Conner, 3x SaaS unicorn rep (ex-Salesforce, Tableau, Outreach), to discuss the need for proactive buyer engagement strategies based on our 2024 B2B Buying Disconnect: The Year of the Brand Crisis—and 🎉 how to do it. Join us on Thursday, July 11 at 12 pm ET while we chat about: 🔹 How storytelling drives customer engagement and trust 🔹 Shaping brand differentiation and perception 🔹 How to integrate storytelling throughout the buying journey 🔹 Successful storytelling in the real world and their results #B2BSales #B2BMarketing #Storytelling #SalesVsMarketing #TheYearOfTheBrandCrisis
Storytelling Throughout the Buying Journey: Sales vs. Marketing
www.linkedin.com
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AND... 📽️ Action! Quick !🏃 Run on over—we're going live in 5! (Thursday, July 11 at 12 pm ET) ▶️ https://bit.ly/3W1FmBs/
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🎬 Quiet on the set! 🤩 We're going live tomorrow, Thursday, July 11 at 12 pm ET, to hear from 3x SaaS unicorn rep (ex-Salesforce, Tableau, Outreach), 👩🏻🏫 Krysten Conner, and ScreenSpace ✦ CEO, Darren Fanton ✦. They're coupling findings from our 📜 B2B Buying Disconnect report with their own experience and expertise in proactively engaging buyers with storytelling strategies—and sharing the results with you. 👏 It's going to be entertaining and enlightening—we can't wait to yell 🎥 "ACTION"! 😎 Save your seat for this Hot Take Summer Series session: https://bit.ly/3W1FmBs/ #B2BSales #B2BMarketing #Storytelling #SalesVsMarketing #TheYearOfTheBrandCrisis #HotTakes