In our 📜 2024 B2B Buying Disconnect Report, Darren Fanton ✦, ScreenSpace ✦ CEO and co-Founder shared his Trusted Insight on how to connect with buyers logically and emotionally. 👏 We had Darren on as one of our special guests yesterday for a 🎙️ LinkedIn Live to dive deeper into storytelling throughout the buying journey, and boy was it 🤯 eye-opening! (Link to it in the comments in case you missed it.) 💡 Tailoring your GTM strategies to brand-led growth is a great way to respond to the brand crisis we uncovered in our research—as well as a great way to establish yourself as a trusted guide for buyers. 👀 See more Trusted Insights and actionable strategies in the report: https://bit.ly/3RRL9bM #YearOfTheBrandCrisis #B2B #BuyingJourney #GTM #GTMStrategies #BrandLedGrowth
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Revenue and retention leaders struggle to find the right balance of digital and human assistance in today's buying experience. The consequence: digital experiences are under-delivering against B2B buyers’ expectations. Learn how you can develop a highly-valued, modern B2B buying experience. #GartnerMKTG #B2B #Marketing #Digital
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Revenue and retention leaders struggle to find the right balance of digital and human assistance in today's buying experience. The consequence: digital experiences are under-delivering against B2B buyers’ expectations. Learn how you can develop a highly-valued, modern B2B buying experience. #GartnerMKTG #B2B #Marketing #Digital
On-Demand Webinar: CMOs, Drive Sales in a Digital-First B2B Buying Journey
gartner.com
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Revenue and retention leaders struggle to find the right balance of digital and human assistance in today's buying experience. The consequence: digital experiences are under-delivering against B2B buyers’ expectations. Learn how you can develop a highly-valued, modern B2B buying experience. #GartnerMKTG #B2B #Marketing #Digital
On-Demand Webinar: CMOs, Drive Sales in a Digital-First B2B Buying Journey
gartner.com
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Revenue and retention leaders struggle to find the right balance of digital and human assistance in today's buying experience. The consequence: digital experiences are under-delivering against B2B buyers’ expectations. Learn how you can develop a highly-valued, modern B2B buying experience. #GartnerMKTG #B2B #Marketing #Digital
On-Demand Webinar: CMOs, Drive Sales in a Digital-First B2B Buying Journey
gartner.com
-
Revenue and retention leaders struggle to find the right balance of digital and human assistance in today's buying experience. The consequence: digital experiences are under-delivering against B2B buyers’ expectations. Learn how you can develop a highly-valued, modern B2B buying experience. #GartnerMKTG #B2B #Marketing #Digital
On-Demand Webinar: CMOs, Drive Sales in a Digital-First B2B Buying Journey
gartner.com
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Enabling Marketing Leaders to make faster, smarter decisions & stronger performance on critical priorities
Revenue and retention leaders struggle to find the right balance of digital and human assistance in today's buying experience. The consequence: digital experiences are under-delivering against B2B buyers’ expectations. Learn how you can develop a highly-valued, modern B2B buying experience. #GartnerMKTG #B2B #Marketing #Digital
On-Demand Webinar: CMOs, Drive Sales in a Digital-First B2B Buying Journey
gartner.com
-
Revenue and retention leaders struggle to find the right balance of digital and human assistance in today's buying experience. The consequence: digital experiences are under-delivering against B2B buyers’ expectations. Learn how you can develop a highly-valued, modern B2B buying experience. #GartnerMKTG #B2B #Marketing #Digital
On-Demand Webinar: CMOs, Drive Sales in a Digital-First B2B Buying Journey
gartner.com
-
Revenue and retention leaders struggle to find the right balance of digital and human assistance in today's buying experience. The consequence: digital experiences are under-delivering against B2B buyers’ expectations. Learn how you can develop a highly-valued, modern B2B buying experience. #GartnerMKTG #B2B #Marketing #Digital
On-Demand Webinar: CMOs, Drive Sales in a Digital-First B2B Buying Journey
gartner.com
-
Revenue and retention leaders struggle to find the right balance of digital and human assistance in today's buying experience. The consequence: digital experiences are under-delivering against B2B buyers’ expectations. Learn how you can develop a highly-valued, modern B2B buying experience. #GartnerMKTG #B2B #Marketing #Digital
On-Demand Webinar: CMOs, Drive Sales in a Digital-First B2B Buying Journey
gartner.com
-
Revenue and retention leaders struggle to find the right balance of digital and human assistance in today's buying experience. The consequence: digital experiences are under-delivering against B2B buyers’ expectations. Learn how you can develop a highly-valued, modern B2B buying experience. #GartnerMKTG #B2B #Marketing #Digital
On-Demand Webinar: CMOs, Drive Sales in a Digital-First B2B Buying Journey
gartner.com
Watch the replay of Storytelling Throughout the Buying Journey: Sales vs. Marketing with Darren, 👩🏻🏫 Krysten Conner, and Kristi Gamboni: https://bit.ly/4cXCooz