We're so proud to share the story behind the “Catherine Butterfly”. An idea that allowed us to partner with the North American Butterfly Association to rename the Monarch, and helped take Catherine’s legacy to new heights for her 18th birthday. 💙🦋 #catherinebutterfly #tracylocke Catherine Violet Hubbard Animal Sanctuary
Tracy-Locke
Advertising Services
Irving, Texas 18,884 followers
We Are Compelling Commerce.
About us
Established 1913. Innovating Every Day. Tracy-Locke is the Original Commerce Agency. Our relentless focus on the future and willingness to embrace innovative thinking has kept us and our clients ahead of the commerce curve for over 100 years. We bring an unmatched level of empathy, technology and creativity to design experiences that compel conversation and conversion, building brands at the speed and scale of commerce.
- Website
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http://www.tracylocke.com
External link for Tracy-Locke
- Industry
- Advertising Services
- Company size
- 501-1,000 employees
- Headquarters
- Irving, Texas
- Type
- Public Company
Locations
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Primary
Get directions
7850 N Belt Line Rd
Irving, Texas 75063, US
Employees at Tracy-Locke
Updates
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Tracy-Locke reposted this
“The commerce world is at a critical juncture. Something big is happening, and we intend to go seize it.” Check out the latest article from Tech-Exec featuring Jacquelyn Baker and Michelle Schloman who talk about changing the course of commerce. https://lnkd.in/eZdDPTJg #Commerce #RetailMedia #Leadership
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Fresh off an inspiring week in #Cannes, it's clear 2024 is set to be the year for amazing creative ideas that are commerce at their core. Check it out!
Marketing is evolving, and retail media is at the forefront of this transformation! Back from an inspiring week in Cannes, I'm convinced 2024 will be the year retail media truly revolutionizes our industry. From leveraging shopper data to bypass traditional targeting methods to creating omnichannel strategies that drive sales, the potential is immense. In my latest article, "Experiences That Sell: Welcome to the Age of Creative Excellence in Retail Media," I explore how brands can harness the power of retail media to create engaging, growth-accelerating experiences. When was the last time you were inspired by great creative in the retail space? Let's discuss! #RetailMedia #Marketing #CreativeExcellence #Omnichannel #ConsumerEngagement #CannesLions2024 #omnicomcommerce #omnicom
Experiences That Sell: Welcome to the Age of Creative Excellence in Retail Media By Jacquelyn Baker
Jacquelyn Baker on LinkedIn
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Another successful panel at Omnicom Cove's Commerce Day at #CannesLions2024! We soaked up insights from Tina Manikas on retail ad spend and Anthony Donaldson and Gayle Bissay from adidas on AI, AR, and media in retail.
Commerce Day at the Omnicom Cove! Today we heard from a variety of amazing speakers including Tina Manikas who spoke about retail ad media spend and how it has brought new opportunities to amplify customer experience and better connect sales and marketing. While Anthony Donaldson and Gayle Bissay, Global Director of Digital & Retail from adidas, shared how integrating AI, AR, and media into physical retail is creating new relevance. #CannesLions2024 #Commerce
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Straight from the Cove at #CannesLions2024! Michael Lovegrove hung out with Laura Jones from Instacart, Jacquelyn Baker, and Kevin Blazaitis at CREO. They talked about how influencers are shaping commerce and culture. Plus, they spoke about Omnicom Commerce's exciting new opportunity with Instacart’s new Developer Platform.
Today Michael Lovegrove sat down with Laura Jones, CMO of the industry-defining Instacart platform, alongside our CEO, Jacquelyn Baker & CREO's President, Kevin Blazaitis. Together they discussed the vital role influencers and creators play in shaping consumer culture, and how these factors are essential in enhancing overall consumer experiences, brand building, and driving sales growth in the retail landscape. This was a timely discussion coming off of today's exciting news announcing Omnicom as the first holding company to access Instacart’s new Instacart Developer Platform (IDP) - an API program that uses Instacart’s online grocery platform to more directly connect creators’ lists of material needs to the retail outlets that supply them. 🔗 Learn more: https://bit.ly/3xsa2DU #CannesLions2024
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Some familiar faces and more heavy hitters coming to the Omnicom Cove at Cannes. Talk about an awesome lineup...
Spotlighting 🔦 a few of the incredible leaders and speakers taking the stage next week at the Omnicom Cove! ✨ Learn how the biggest creative minds focus on innovative collaborations and tailored experiences. 🚀 Dive into ways brands and organizations can weave fandom communities into the fabric of the brand. 👀 Discover how AR boosts brand lift, setting new standards in advertising. 🔭 Explore how to blend simplicity with modern complexity to create truly memorable and effective campaigns. Head to cannes.omnicomgroup.com for more information! George Manas, Peter Khoury, Thorsten Schapmann, Tina Manikas Aarti Bhaskaran, Karen Nelson-Field PhD, Luke Lambert Agathe Guerrier, Brenda Smith, Lauren Walker, Mark Holden Alex Lubar, Alyson Griffin, Jen Costello, Ralph Pardo, Valerie Vargas
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Smells like the Pepsi team did it again! We couldn’t be more excited that Smoked, the grill-inspired COLAogne from Pepsi and Bobby Flay is officially HERE and it seems like we weren’t the only ones 🤭 #compellingcommerce #creativityincommerce #pepsi #bobbyflay #tracylocke
Bobby Flay teams with Pepsi to release new grill-inspired cologne
today.com
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Getcha popcorn ready... we've got some familiar faces breaking down the biggest topics in commerce at Cannes Lions International Festival of Creativity and so much more happening at the Omnicom Cove. 🍿🦁
The countdown to Cannes has begun! ⏰ Omnicom is showing up at #CannesLions2024 with an unforgettable lineup of panelists and thought-provoking sessions. Join us to explore the transformative roles of AI, unlock new lengths of creativity, and define the future of retail with our brilliant💡industry experts. Plan your schedule 📆 at the Omnicom Cove: cannes.omnicomgroup.com #OmnicomCannes Clarissa Season, Claudia Calori, Jay Pattisall, Susanne Franz, Tim Hoppin Chris Beresford-Hill, Desmond Marzette, Jane Wakely, Margaret Johnson, Richard Brim Jacquelyn Baker, Kevin Blazaitis, Laura Jones, Michael Lovegrove Chris Gokiert, Denise Colella, Leslie Barrett, Steven Panariello
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🏳️🌈 Happy Pride Month!🏳️🌈 We’re excited to partner once again with Connecticut's Triangle Community Center for the fabulous Pride in the Park event! This year’s campaign focuses on action, advocacy, and allyship, reinforcing our commitment to creating a more welcoming, inclusive, and kind world. Together, we’re forging a brighter future with safe spaces for everyone, and we’re lucky enough to do it creatively. If you’re in the Norwalk, CT area this Saturday, join us for a fun and festive celebration (event link below) you won’t want to miss!🌈 🎉 https://lnkd.in/eYpHWj8B #PrideInThePark #CTpride #CelebrateLove #BeYourself #PrideMonth #loveproudly #loveoutloud #loveislove #tracylocke
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So exciting to see Jenny Hubbard from the Catherine Violet Hubbard Animal Sanctuary on the news today talking about our idea to rename the Monarch, the Catherine Butterfly. Thank you for the shout out about our long-standing partnership. We feel the same and are honored to spread Catherine’s message of kindness. 🦋💙 #CatherineButterfly https://lnkd.in/ed2DyZpV
Catherine's Annual Butterfly Party
wfsb.com