The Global Talent Co.

📢 Announcing the launch of The Remote CMO newsletter! In our first edition, we're diving into empathetic leadership and hybrid team management. Our featured guest, Gino Palozzi, CMO at fintech unicorn DailyPay, Inc., shares his insights on navigating the evolving landscape of remote work and leading a successful hybrid marketing team. 📈 Marketing Transformation: Discover how marketing is evolving from an art to a science, driven by data and technology. 💡 Empathetic Leadership: Learn the importance of understanding your team's needs and adapting your management style for better results. 🤝 Hybrid Team Strategies: Get tips on defining clear expectations, providing the right tools, and identifying roles suitable for remote work. Plus, Top AI in Marketing News of the Past Month: #1: Bloomreach's Loomi AI Update Enhancements like AutoSegments for better targeting and Visual Search for a better user experience. #2: Threekit Visual Commerce’s Visual Discovery AI Features that improve product search with visual prompts and bundles. #3: Wix's AI-Powered Mobile App Builder Create custom mobile apps through an AI chat experience. #4: Sprout Social, Inc.’s AI Assist Tools Automates alt-text creation and trend analysis to streamline social media management. #5: Launch Cart’s LaunchAdsAI Automates and optimizes ad campaigns across major digital platforms. 👉 Click Below to read the newsletter and listen to the full interview with Gino #RemoteWork #HybridTeams #MarketingLeadership #AIinMarketing #TechInMarketing

From 32 to 10: A CMO's Guide to Thriving in the New Era of Marketing The days of growth-at-all-costs are over. Can your marketing team adapt? Carly Marsh, CMO of Sketch, didn't just adapt—she excelled. In our latest podcast, Carly shares how she navigated her team from the hypergrowth era to today's efficiency-focused landscape, scaling from 30 to just 10 marketers. This isn't a story of loss. It's a blueprint for success in a changed world. Discover: 👉 How to identify and cultivate indispensable "T-shaped" marketers 👉 Unconventional hiring tactics that excel in a remote environment 👉 Strategies to maintain impact and quality with a leaner team For marketing leaders facing similar transitions, this episode isn't just informative—it's crucial. The future of marketing belongs to the agile and efficient. Are you prepared? Listen now: https://lnkd.in/es9Ey-Af

Argentina: A Hub for Top Marketing Talent 🇦🇷 Our new article explores why Argentina is becoming a go-to source for high-quality marketing professionals in the tech industry. Why ... - Thriving startup ecosystem 🌱 - Home to major success stories like MercadoLibre 💼 - Strong pool of experienced marketers 💡 Learn how Argentine talent can contribute to your company's efficient growth strategy. Read the full article: https://lnkd.in/eNnQNfiZ #RemoteTalent #RemoteHiring #Argentina

🚀 How do you build a remote marketing team for 40 million users without VC funding? In our latest episode of The Remote CMO, Brenna L., CMO of Doist, reveals how they've done just that. Doist, the company behind Todoist and Twist, has: ✅ 40 million users ✅ 100 employees across 35 countries ✅ 0 venture capital raised ✅ Been profitable since day one ✅ Operated fully remote since 2007 Brenna shares how Doist has: - Built a successful marketing team - Maintained a strong company culture across continents - Embraced asynchronous work to its fullest - Developed unique hiring practices for remote talent Whether you're scaling your remote team or just getting started, this episode is packed with insights from a company that's been doing it their own way for over a decade. Tune in to learn how Doist has achieved massive scale while staying true to their remote-first, bootstrapped roots! 🎧 https://lnkd.in/eBnzXcft #RemoteCMO #RemoteWork #MarketingLeadership #Bootstrapped

What's the state of AI in marketing today? On a recent episode of The Remote CMO, Tobias Haude, Marketing Director at hear.com/audibene, shared his insights on the rapid advancements in AI technology and its impact on various aspects of marketing. He emphasizes that in certain areas, such as design and copywriting, working with AI is becoming increasingly essential. "These days, if you're a designer, you cannot not work with AI. I think if you're a copywriter, you're getting worse if you're not working with AI." 🎨📝 As AI continues to evolve at an unprecedented pace, it's clear that embracing this technology is crucial for staying ahead in today's competitive landscape. 🌟 What are your thoughts on the role of AI in your industry? Let us know in the comments below! 💬👇 hashtag #AIinMarketing #AI

How can you use AI in your marketing and PR efforts? In a recent episode, Kevin McLaughlin, Sr. Director at Bluevine, shares his views on AI in marketing. He believes today, AI excels at: - Creating visuals quickly, without video skills - Converting text to speech and speech to video - Expanding delivery formats for storytelling - Exploring new mediums that once required years to master AI isn't replacing creativity—it's supercharging it! 💡 How are you using AI in your marketing? Share below! 👇 #AIinMarketing #PRInnovation #CreativeTech

How do you build a marketing team from scratch in today's remote work landscape? 🤔 In this episode of The Remote CMO, Brett Billick, Chief Marketing Officer of Self Financial, Inc., shares how he grew his marketing team from zero to 30+ members over six years. Discover Brett's 5 Key Steps to Build Your Marketing Team: Step 1️⃣: Start with Key Specialists Step 2️⃣: Cover Core Functions Step 3️⃣: Expand Gradually Step 4️⃣: Embrace Remote Work Step 5️⃣: Foster Personal Connections Whether you're a startup founder, a new CMO, or scaling your existing team, this episode is packed with actionable insights to help you build a high-performing marketing team in a remote world. Listen to the full episode: https://lnkd.in/dhXm-7Re #RemoteCMO #TeamBuilding #MarketingLeadership #RemoteWork #StartupMarketing

🎧 Attention CMOs and PR Leaders! 🎧 We're excited to release a special edition of The Remote CMO: our first Marketing Masterclass! 🚀📚 In this episode, we're diving deep into the world of Tech PR and how you, as a CMO, can better understand and leverage this crucial aspect of your marketing strategy. Our guest expert, Kevin McLaughlin, Senior Director of PR and Communication at Bluevine, brings over 25 years of experience in public relations and integrated marketing to share his valuable insights. Kevin emphasizes the importance of building strong relationships with reporters, producers, and editors, as well as crafting tailored pitches that resonate with specific outlets and reporters. He also discusses the value of educating stakeholders on the media landscape before launching campaigns and leveraging data-driven storytelling techniques to create impactful narratives. 🔑 Key Takeaways for CMOs: 1. Recognize the significance of PR in your overall marketing strategy and its potential to drive business objectives 2. Ensure consistent messaging across all communication channels to maintain a cohesive brand narrative 3. Foster a strong relationship with your PR team to facilitate effective collaboration and execution of campaigns 4. Embrace data-driven storytelling, incorporating platform data, proprietary data, or survey data to enhance your PR strategy 5. Develop a comprehensive understanding of your company's business model, market, and competition to inform your PR approach As a CMO, understanding the intricacies of PR and its role in your marketing mix is essential for driving success. Tune in to our Marketing Masterclass now and learn how to elevate your PR strategy from Kevin's wealth of experience! 🎧 https://lnkd.in/esiNRDpC #MarketingMasterclass #TechPR #CMOInsights #PublicRelations #TheRemoteCMO

🎙️ Just Dropped 🎙️ Navigating the world of remote marketing leadership with Andrew Davies, the Chief Marketing Officer of Paddle. Andrew shares his invaluable insights and strategies for successfully managing and leading global remote marketing teams. 🔑 Key Takeaways: 1️⃣ Embrace flexibility in schedules and time zones 2️⃣ Communicate with empathy using video and voice notes 3️⃣ Provide personalized learning opportunities 4️⃣ Prioritize clarity and transparency with a centralized plan 5️⃣ Maintain regular check-ins and skip-level meetings Whether you're a seasoned remote marketing leader or just starting your journey, this episode is packed with actionable advice to help you build, manage, and lead your remote team effectively. 🎧 Tune in now and discover how you can create a thriving remote marketing team that collaborates seamlessly, innovates consistently, and delivers exceptional results. Listen to the full episode: https://lnkd.in/e8VviWfd #RemoteCMO #MarketingLeadership #RemoteWork #TeamManagement #Productivity #Paddle

🎙️ New Episode Alert! 🚀 In this episode, we dive deep into the world of remote marketing leadership with Patrick Reynolds, the Chief Marketing Officer of BlueConic. Patrick shares his experiences and lessons learned from managing a fully remote marketing team. Key Takeaways: 👉 Start with Versatile Generalists 👉 Focus on Role Fit and Team Dynamics 👉 Balance Meetings and Collaboration 👉 Proactively Check on Your Team 👉Promote Work-Life Balance Whether you're building a new team or looking to enhance your remote management skills, this episode is packed with actionable insights to help you navigate the remote marketing landscape successfully. Tune in now to discover how you can foster collaboration, creativity, and productivity in your virtual marketing team. 🎧 Listen to the full episode: https://lnkd.in/enp7jeHq #RemoteCMO #MarketingLeadership #RemoteWork #TeamManagement #Productivity