About
Whether B2B or B2C, startup or Fortune 500…
Articles by Patrick
Contributions
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You're running a marketing campaign. How do you know which metrics to track?
In addition to the many spot-on comments already posted, I like to think of what would have happened had we not done the thing. What's the From-To? If it's 'brandier', could be site visits, search referral traffic, time on "about us"... If it's more activitity-based, try to factor out seasonality and as many causal factors as you can and look at campaign vs. steady state. It goes back to the age old strategy question: what do you want the target to do INSTEAD OF what?
Activity
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Anyone who knows me, knows I’m the first to talk about the amazing Priceless platform we have at Mastercard. Over the last 7 years I’ve spent at the…
Anyone who knows me, knows I’m the first to talk about the amazing Priceless platform we have at Mastercard. Over the last 7 years I’ve spent at the…
Liked by Patrick Reynolds
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I am excited to share that Jebbit is joining forces with BlueConic! This is a big milestone for Jebbit and a massive opportunity for both companies…
I am excited to share that Jebbit is joining forces with BlueConic! This is a big milestone for Jebbit and a massive opportunity for both companies…
Liked by Patrick Reynolds
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Here’s to the exciting next chapter ahead! Read the full announcement: https://lnkd.in/dwYrNHHJ #CDP #MarketingTechnology #CustomerData #BlueConic…
Here’s to the exciting next chapter ahead! Read the full announcement: https://lnkd.in/dwYrNHHJ #CDP #MarketingTechnology #CustomerData #BlueConic…
Liked by Patrick Reynolds
Licenses & Certifications
Volunteer Experience
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Volunteer
Court Appointed Special Advocate (CASA) of Chicago
- 1 year
Social Services
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Publications
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Let's Get Physical
Wired
See publicationHow digital has disrupted physical media and saved the music business in the process.
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Why Streaming Music is the Next Big Money Maker
VentureBeat
See publicationAudio is made for mobile.
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Digital Thrills the Radio Star
Forbes.com
See publicationRadio becomes audio with the addition of video
Organizations
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iAB, Adclub
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- Present
Recommendations received
24 people have recommended Patrick
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Marketing, done well, is the ultimate right brain/left brain endeavor. It requires a disciplined fact-based approach AND a highly intuitive creative…
Marketing, done well, is the ultimate right brain/left brain endeavor. It requires a disciplined fact-based approach AND a highly intuitive creative…
Shared by Patrick Reynolds
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BlueConic has acquired Jebbit, a powerful data-capture and experience-creation software for marketers! This collaboration sets a new standard in the…
BlueConic has acquired Jebbit, a powerful data-capture and experience-creation software for marketers! This collaboration sets a new standard in the…
Liked by Patrick Reynolds
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It's a big, big day as I am just thrilled to announce that BlueConic has acquired Jebbit, the powerful data-capture and experience-creation software…
It's a big, big day as I am just thrilled to announce that BlueConic has acquired Jebbit, the powerful data-capture and experience-creation software…
Liked by Patrick Reynolds
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I had an incredible time at Essity’s event focused on first-party data and BlueConic. Thank you to Julian Haag, Elmira Bakunina, and the entire…
I had an incredible time at Essity’s event focused on first-party data and BlueConic. Thank you to Julian Haag, Elmira Bakunina, and the entire…
Liked by Patrick Reynolds
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Thrilled to announce I've taken a new position as SVP, Brand Creative at Kohl’s, leading a 280-person dedicated in-house team of talented creatives…
Thrilled to announce I've taken a new position as SVP, Brand Creative at Kohl’s, leading a 280-person dedicated in-house team of talented creatives…
Liked by Patrick Reynolds
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Brands making shoppable content and the power of marketing | The Current
Brands making shoppable content and the power of marketing | The Current
Liked by Patrick Reynolds
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Few have done it so well as Lars. He is an absolute master at the subtleties of deal making.
Few have done it so well as Lars. He is an absolute master at the subtleties of deal making.
Shared by Patrick Reynolds
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