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Powerhouse Agency Execs tonight at the Beet.TV #BeetRetreat Berkshires (l-r) Cara Lewis dentsu, Lisa Giacosa Spark Foundry Publicis Media and Maureen Bosetti IPG Mediabrands Content kicks off tomorrow.
Spark Foundry is a global media agency brand within Publicis Media, a key division of Publicis Groupe [Euronext Paris FR0000130577, CAC 40]. Spark Foundry harnesses a startup spirit with a powerhouse soul by combining an entrepreneurial, innovative business approach with the resources, capabilities, and marketplace reach of Publicis Media, Ad Age’s 2023 “Agency Network of the Year.” The agency leverages best-in-class industry talent in over 50 countries across the world, including the USA, UK, MENA, Poland, Australia, and China. Spark Foundry has received numerous industry accolades, including Ad Age's 2022 "Media Agency of the Year,” Adweek's 2022 "U.S. Media Agency of the Year,” and a shortlist for Campaign US’s 2023 “Media Agency of the Year.”
External link for Spark Foundry
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Spark Foundry reposted this
Powerhouse Agency Execs tonight at the Beet.TV #BeetRetreat Berkshires (l-r) Cara Lewis dentsu, Lisa Giacosa Spark Foundry Publicis Media and Maureen Bosetti IPG Mediabrands Content kicks off tomorrow.
Spark Foundry reposted this
Publicis Groupe announces Q2 net revenue organic growth at +5.6%, ahead of expectations, and upgrades full year guidance to +5-6%. Arthur Sadoun, Chairman and CEO of Publicis Groupe: “Publicis achieved a very strong first half of the year, with net revenue organic growth at +5.4% and +7.4% growth on a like-for-like revenue basis. We continued to win market share, with Q2 net revenue organic growth accelerating to +5.6%, above expectations and 400bps ahead of our industry. For the first 6 months of the year, we kept delivering industry leading financial KPIs. Despite a backdrop of ongoing macro-economic pressures, not only did our H1 performance demonstrate that our model is strong. It also showed that our outperformance versus our peers is sustainable, with our growth rate close to doubling that of our competitors since 2019. As a result, we are confident in our ability to accelerate further in H2. We are raising our net revenue organic growth guidance and now expect to deliver between +5-+6%. We will maintain our best-in-class financial ratios while continuing to make material investments in our talent and AI strategy. As we further extract ourselves from the pack, we have everything we need to continue to lead and reinvent our industry thanks to our transformation. We have a winning go to market, which has put us at the head of the new business rankings for the past five years. We have taken the leadership of personalization at scale, demonstrated by our combined Data and Media offering’s double-digit growth this quarter, for the third year in a row. And thanks to Publicis Sapient, we are uniquely positioned to partner with our clients in their AI-led transformation. I would like to take this opportunity to thank all of our clients for their trust. I would also like to thank our people around the world for their outstanding work. Sustaining these levels of outperformance in such a difficult environment is an everyday battle and with the Executive Committee we are truly grateful for all of their efforts.” https://lnkd.in/ekNcS4fX
Our team is so excited to partner with our #client Dreyer's Grand Ice Cream on the development and activation of the Häagen-Dazs debut at the big game 🍦 🏈 !
🏈 We are thrilled to announce that Häagen-Dazs will make its Super Bowl debut in 2025! As the number one ice cream brand in America, now found in 25% of U.S. households, we’re excited to be a part of Super Bowl experiences whether on screen or in the freezer. The buy signifies a historic moment for Häagen-Dazs – the investment is a first in the more than sixty-year run as a pioneer in the premium ice cream category. To tackle this iconic moment, we’ve partnered with the talented team at nice&frank whose energy, vision and passion matches our own. The agency's extensive Super Bowl commercial experience is an added bonus as we make our mark on the big game! “We’re proud to be a part of the Super Bowl for the first time and shine a new light on our indulgent and growing portfolio.” said Rachel Wall Jaiven, Head of Häagen-Dazs® Marketing. https://lnkd.in/gChPcDqX
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LoopMe CRO Lisa Coffey and Spark Foundry Chief Investment Officer Lisa Giacosa met at Stagwell's Sport Beach to discuss AI, the importance of data and ensuring relevance, and the increasing emphasis on consideration. Watch the video now: https://hubs.li/Q02G0Pvc0 #aiinadvertising #brandconsideration #adrelevance
Congratulations to our Global and US CEO Sarah Kramer on being recognized as a Campaign US 40 over 40 honoree! The 40 over 40 list honors 40 senior executives who have sustained successful and enduring careers in an industry where rising stars can burn out quickly. A 20+ year veteran of Publicis Groupe, Sarah has continued to bolster Spark Foundry’s industry-leading position with impressive new business wins (13 new accounts totaling $1.65 billion in billings in 2023); a dedicated commitment to diversity, equity, and inclusion; continued investments in emerging technologies; and an expanding global footprint. She consistently brings the ️🔥 in everything she does and we are so proud to have Sarah as our leader! #WinningSpark #SparkofLeadership #CampaignUS40Over40
Introducing the 2024 Campaign US 40 Over 40 — The 5th annual 40 Over 40 Awards celebrates senior talent that have defied the industry’s preoccupation with youth to build lasting and meaningful careers that rising stars can look up to. See who's on the list 👇
Our Chief Investment Officer Lisa Giacosa and EVP of Commerce April Carlisle weighed in with Ad Age on what they don't want to see trending in the second half of 2024 #SparkofLeadership Lisa Giacosa, chief investment officer, Spark Foundry: I’d like to see fewer walled gardens that claim ROI in their ecosystem without connecting the dots to all activity that has occurred to drive business outcomes. And no more discussion on cookie deprecation when we know how to solve it (ID-level data can unlock what is needed). April Carlisle, executive VP, commerce, Spark Foundry I’d like to see no more new retail media networks starting up. Clients are overwhelmed with the number and bifurcation of the retail media networks with separate walled gardens and measurement standards that don’t meet industry standards. Retail media has been a significant source of revenue for retailers, but overall marketer budgets are relatively flat in that space, so retail media networks are working fast to expand into upper funnel brand budgets and focus on non–endemic advertisers to continue their growth.
Advertising leaders share their thoughts on what they think will be the big themes of the rest of the year, and also what they do not want to see trending in headlines.
Congratulations to our Campbell's #client and Campbell’s team on 3 shortlists at #CannesLions2024 for Goldfish and Snyder's. #WinningSpark #SparkofLeadership - Old Bay Goldfish, "Turning Heartbreak Into a Hit" with Saatchi & Saatchi One Shortlist in Creative Data Lions - Snyder's of Hanover, "Gingerbread Dread" with Saatchi & Saatchi Two Shortlists in Social & Influencer Lions
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We listen to Lisa Giacosa Spark Foundry! Here she was this week on the Beet Stage at #CannesLions2024 speaking about measurement. Left to right: moderator Jon Watts, Kyle Spraker Integral Ad Science and Jon Hudson Digital Turbine - Video to follow from Beet.TV #BeetCannes
With #CannesLions2024 at a close, our friends at Mattel made sure to put exclamation point at the end of the event. - At the festival’s CMO Accelerator program, Mattel’s Ynon Kreiz and Jason Horowitz stressed the importance of collaboration as a key tenet of best-in-class creative. - While on the festival’s Changemakers panel, Mattel’s Lisa McKnight talked about the importance of learning from the past to be, and do, better. - Finally, the week ended on a high note with Ynon Kreiz honored as Entertainment Person of the Year.
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We had an incredible time last night bringing our tent pole event #KaraokeforCauses presented by Flowcode to the Cannes Lions International Festival of Creativity. With nine amazing performances, we raised $50,000 for nonprofits supporting a range of causes. We are immensely grateful to our singers, sponsors, and the fantastic crowd for making last night a truly unforgettable experience. Thank you to the industry leaders who took the mic: David Mataranglo, US CEO, KINESSO Drew Watson, Global Chief Growth Officer, Mediahub Worldwide Lisa Giacosa, Global Chief Investment Officer, Spark Foundry Liz Rutgersson, CEO, North America, iProspect MaryAnne Geiger, Managing Executive Director, Client Business Lead, Hearts & Science Melissa Gordon-Ring, Global President, Health, Initiative Mike Bregman, Chief Activation Officer, Havas Media Network Nicole Estebanell, Global Chief Client Officer, Initiative Stacy-Ann Effs, Senior Director, Strategy, Hearts & Science Shout out to our sponsors for making this all possible: Flowcode, Reddit, Inc., Yieldmo, FOX Ad Solutions, Undertone by Perion, LiveRamp, Integral Ad Science, Basis Technologies, Onyx by Outbrain, Vevo, and InMobi! Stay tuned for the big announcement of who won #Flowcode Idol!!