RAPP

We are thrilled to announce that RAPP U.S. has again been named to the MM+M Agency 100 List! Learn more below about our healthcare strategy in the previous year, commitment to health equity, marketing sciences evolution, and some of our big plans for the year ahead.

"Don’t sleep on social for serious research. In fact, use it as one of your first stops when you need to immerse yourself in a new brand and keep that knowledge up to date." Whether it's TikTok, or in the case of VP Experience Strategy Dan Vai, YouTube, sometimes the best tools for qualitative research are free!

"But let’s be clear: DE&I is essential and will never fade." DE&I Director Nicole Simpson talks to AdForum about how to keep fighting for a more equitable future when confronted with the brakes being pumped on DE&I across adland.

Full steam ahead! RAPP has been selected as the direct response marketing Agency of Record for Princess Cruises, responsible for boosting their CRM communications and driving greater customer engagement. We can't wait to batten down the hatches and embark on this exciting partnership.

We're so excited to feature Brianna Byrd as our Individual of the Week! Brianna is a Business Development Associate with our Chicago office and has been with RAPP for a year and counting. When she's not at the office, Brianna enjoys hip-hop classes, attending church, books and podcasts about faith, self-development, and business, trying new restaurants, and spending time with family and friends! Her favorite thing about the marketing industry is the opportunity for innovation. The consumer engagement process is consistent and an opportunity to provide creative ideas for engagement, community and growth! In 5 years, she sees the industry moving towards more big tech, creativity, genuine narratives, and family orientation. Brianna stands up for individuality by showing up as herself, setting boundaries, advocating for others, and being eager to collaborate within a team. Thank you for everything you do to make RAPP great!

SVP US Healthcare Strategy Lead and MM+M Agency 100 honoree Erica Kraus details the journey that began with RAPP Series R to combatting bias and disparities in Black maternal health through IRTH's "Drop the B" campaign. Read more on Campaign US.

Dropping in with some delightful news—we've been named AdForum's Agency of the Week! It's an honor to be recognized for our commitment to transforming data into personalized experiences for our clients while activating growth with precision and empathy. Check out our profile below.

RAPP Chicago is hiring a Senior Product Manager to join our Experience Strategy team who brings business and technical acumen that helps drive our strategic vision and activate authentic customer connections. Interested? Learn more! https://bit.ly/4czeJLh

Well done to RAPP UK on their five shortlisted entries at UK Creative Festival, spanning some of their awesome, purpose-driven work for Ann Summers, Back Up Trust, and London Youth. Fingers crossed for more good news!

We've appointed two familiar faces to CMO in the US and RAPP UK as we continue our commitment to driving growth and a connected global network! Learn more about Ludovic Gougat and Tracey Barber and how they plan to fuse creativity, data, and technology in a way that is transformative for both new and existing clients on Roastbrief: https://bit.ly/4cssawv