When Tom Quirk published the first issue of Quirk’s Marketing Research Review in 1986, he never dreamed of a future where Quirk’s landed in New York City to host a sold-out industry event at the Javits Center. Our entire team is thankful for the industry support that makes each Quirk’s Event possible. The last two days have been a whirlwind and we wish everyone safe travels home. See you in 2025! * Los Angeles - February 26-27, 2025 * Chicago - April 2-3, 2025 * London - May 7-8, 2025 * New York City - July 23-24, 2025 #QuirksEvent #insights #MRX #QuirksNewYork
Quirk's Media
Media Production
Eagan (Saint Paul), MN 14,416 followers
For marketing research and insights professionals. #QuirksEvent
About us
Quirk's is the place where the best, brightest and boldest in marketing research – clients and agencies alike – exchange their most effective ideas. Designed to promote the understanding, use and value of marketing research, our articles, directories, Webinars, tools and other free resources give insights professionals the real-world solutions they need to take their marketing research and insights capabilities to a new level of excellence. How we got started Before starting Quirk's Marketing Research Review in 1986, Tom Quirk worked in the marketing research field for more than 20 years. Seeing a need for a publication to promote the value of marketing research, as well as a comprehensive directory of research providers, he launched Quirk’s Marketing Research Review in October 1986. The largest media provider in the industry Today we have over 60,000 subscribers in 110+ countries. We also offer the Quirk’s e-newsletter; Quirk’s Daily News Queue, which provides research and insights news on the go; and our robust and dynamic Web site that launched in 2016 and receives nearly 1.3 million visits each year. On top of this, we actively engage with our audience via Webinars, our two LinkedIn groups and on Twitter @QuirksMR, where we have 12,000+ followers. In 2015 Quirk’s saw another need in the industry and launched the Quirk’s Event (www.thequirksevent.com/), an inclusive event created for the entire marketing research and insights community. To get your own FREE access visit www.quirks.com.
- Website
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http://www.quirks.com
External link for Quirk's Media
- Industry
- Media Production
- Company size
- 11-50 employees
- Headquarters
- Eagan (Saint Paul), MN
- Type
- Privately Held
- Founded
- 1986
- Specialties
- Marketing Research, Publishing, Magazine, Directory, Job postings, Media, Enewsletter, Market Research, Insights, CX, UX, Webinars, and Conferences
Locations
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Primary
4662 Slater Road
Eagan (Saint Paul), MN 55122, US
Employees at Quirk's Media
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Chris LaVictoire Mahai
C-suite and Board Advisor, Public, Private and Non-profit Independent Director, Private Investor, Author
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Rick Adams
Chief Operating Officer at Avertech
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Dan Quirk
Quirk’s Media: Serving the Marketing Research and Insights Industry for 35+ Years! -- Please, No Soliciting --
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Andrew Claude
Client Relationship, Sales, & Marketing Leader | Mission-Driven
Updates
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It’s time for one last drink as the 2024 Quirk's Event - New York comes to an end. Thank you to our Legacy and Platinum sponsors Quest Mindshare and Toluna! #QuirksNewYork #QuirksEvent #MRX #insights
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Inspiring panel discussion moderated by 10k Humans of people new to marketing research, who offered frank yet hopeful feedback for their fellow researchers. Participants cited the industry’s creativity and collegiality as welcome surprises and urged a renewed and continuing focus on the respondent and their experience, reminding us that consumers give us the gift of their opinions and insights and thus need to be cultivated and cared for. #QuirksEvent #QuirksNewYork #MRX #Insights
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Lunch break in the Expo Hall! We can’t wait for this afternoon’s sessions, with topics ranging from emotion in marketing and Likert scale survey responses to neurodiversity and no-shows in health care. #mrx #insights #QuirksEvent #QuirksNewYork
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Projections show that by 2048 the U.S. will change to a “minority majority.” In the past, minority groups had to adjust to the dominant culture but reverse acculturation is a recent phenomenon where the majority-turning-minority must become the group adapting in a shifting culture. Quirk’s Editor Marlen Ramirez attended the session, “The new multicultural majority: Consumer attitudes toward reverse acculturation,” (Quest Mindshare and The Center for Multicultural Science). The session touched on two important answers to the question: Why is talking about multiculturalism important for researchers? • The demographic trends are changing what we know about “census rep” and “gen pop.” • In many areas already, typical nationwide racial or ethnic stats don’t match the reality of the local population at all. #MRX #QuirksEvent #insights #QuirksNewYork
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Good morning, New York! The coffee is on and sessions start at 9 a.m.: • Consumer problem behavior and handling: More challenging, intense - and delightful? • Fighting fraud in research • Fresh perspectives: Unveiling surprising insights from market research newcomers • Partnering in research: Five essential elements of successful client/supplier partnerships • Quality quest: Navigating the challenges of opt-in samples through hybrid solutions
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Day 1 was so much fun! A big thank you to our cocktail and bar sponsors Dynata Fuel Cycle Azure Knowledge Corporation Key Lime Interactive Opinions LTD OvationMR ProQuo AI Elicit Research and Divergent Insights - Global Market Research & Consulting Organization We hope you’ll join us tonight for Karaoke! https://lnkd.in/g46UfthK #QuirksEvent #QuirksNewYork
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In their session on their ongoing work to change internal modes of thinking from a focus on product and product category to a more holistic view of consumers and their demand spaces, Haleon’s Tina Tonielli and Sandra Guerra stressed the need to avoid a one-and-done approach to insights socialization and instead commit to a long-haul effort. In their case that meant conducting 100+ workshops and trainings to get internal stakeholders within the maker of everything from Sensodyne to Advil on board. #QuirksEvent #QuirksNewYork #MRX #insights
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The energy and variety of experiences in the expo hall - build-a-bear, magicians, headshots, donuts, VR and more! - are blowing us away! Big thanks to our sponsors and exhibitors for making this event unforgettable. #QuirksEvent #MRX #Insights #QuirksNewYork
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Value means different things to consumers. In her session “Future of foodservice,” Erin Merritt of California Restaurant Association established that some consumers see price, portion, food quality or food taste/flavor as the most valuable aspect of the dining experience. While Millennials are considered the very first “foodies,” Gen Alpha has a powerful influence when it comes to deciding on a restaurant to visit with 84% of consumers deciding on one that both kids and adults can enjoy. #QuirksEvent #QuirksNewYork #MRX #Insights
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