Last week, our Mobile VP, Lashanne Phang, was on the stage of YF Chuhai Gaming Summit. She shared mobile advertising research and explained why brand safety and ad quality matter as well as how can PubMatic help Chinese publishers unlock incremental revenue in overseas markets. Over 300 attendees showed up, thank you all for coming!
PubMatic
Technology, Information and Internet
Redwood City, CA 310,778 followers
PubMatic (Nasdaq: PUBM) is an independent technology company delivering digital advertising’s supply chain of the future
About us
PubMatic (Nasdaq: PUBM) is an independent technology company maximizing customer value by delivering digital advertising’s supply chain of the future. PubMatic’s sell-side platform empowers the world’s leading digital content creators across the open internet to control access to their inventory and increase monetization by enabling marketers to drive return on investment and reach addressable audiences across ad formats and devices. Since 2006, our infrastructure-driven approach has allowed for the efficient processing and utilization of data in real time. By delivering scalable and flexible programmatic innovation, we improve outcomes for our customers while championing a vibrant and transparent digital advertising supply chain.
- Website
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https://pubmatic.com/?utm_source=LinkedIn
External link for PubMatic
- Industry
- Technology, Information and Internet
- Company size
- 501-1,000 employees
- Headquarters
- Redwood City, CA
- Type
- Public Company
- Founded
- 2006
- Specialties
- Real-Time Bidding, online advertising, Yield Optimization, Ad Revenue, Sell Side Platform, marketing automation software, mobile advertising, video advertising, in-app advertising, and inventory quality
Locations
Employees at PubMatic
Updates
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Tim Willcox shares his thoughts on the latest news on cookie deprecation: https://lnkd.in/eFybDx5r
After what feels like half a lifetime discussing how best to prepare for a cookieless future and arming ourselves for the great third-party cookie demise, Google has abandoned its deprecation plan for Chrome. We asked a bumper panel of leaders from across the advertising landscape: what should the industry do now? Featuring thoughts from Karen Nelson-Field PhD Christopher Hogg David Shaw Marisa Nelson Jonathan Mew Fern Potter Madi Bachar Fiona Salmon Jochen Schlosser Cadi Jones Carl White Jay Stevens Amy Lawrence Anders Lithner Filippo Gramigna Owen Hancock Leonard Newnham Geoffroy Martin Christoph Kruse Marçal Serrate Tim Willcox James Avery and Magali Quentel-Reme #cookie #deprecation #thirdparty #data
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As more consumers bypass traditional broadcasters for content discovery, they must put in place strategies to maximize the value of each user. Programmatic technology can enable broadcasters to better match their users’ content preferences, while providing ad experiences in line with media buyers’ expectations. Facilitating more precise audience targeting, programmatic offers effective supply path optimization (SPO) and real-time campaign optimization. Our Michele Salani explains more: https://lnkd.in/d26iUEJ2
Streaming vs TV tradizionale e la soluzione del programmatic
https://diarioinnovazione.it
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A huge thanks to our volunteers from the PubMatic Pune office who dedicated their time to assemble 1,000 school kits, bringing hope and positively impacting the lives of numerous children and families. #LifeAtPubMatic #PubMaticCares
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In this article with B&T, Peter Barry explores the promising future of retail media in Australia—a rapidly evolving sector that offers significant opportunities for both advertisers and retailers. https://lnkd.in/gQeRP6zW
Retail Media In Australia: A Growing Opportunity
https://www.bandt.com.au
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Discover how Mars Petcare exceeded their incremental sales goals by 126% with PubMatic’s Activate. Dive into our case study to learn more about our innovative collaboration: https://lnkd.in/ejFAdngb
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Following the release of the "The Benefits of Programmatic" produced by IAB Spain's Programmatic Commission, our Gadea Rodriguez Fernandez is featured in PROGRAMMATIC SPAIN where she shares her insights on the advantages of programmatic advertising. Read more: https://lnkd.in/dbg6KaBw
Estos son los 9 principales beneficios de la publicidad programática — PROGRAMMATIC SPAIN
programaticaly.com
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Our Bob Wang and 딜라이트룸(Alarmy)'s Seung Je (Sean) Lee will speak at MGS 2024 on July 31 to discuss strategies to uplift your mobile monetization performance. Don't miss out: https://lnkd.in/drqF3ckq
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A roundup of PubMatic’s 3rd Annual Football Tournament last week! 🎉⚽ Thank you to everyone who participated and came to watch the matches: Havas Media Network, Captify®, IPG Mediabrands, Adform, ShowHeroes, Ventus.Media, Omnicom Media Group, StackAdapt, Lumen Research Ltd, GroupM, Essence Media, OMD Worldwide, Publicis, Spark Foundry, Kepler, Seedtag, LightBox, Starcom, Zenith, LG Ad Solutions and LoopMe. Congratulations to LoopMe for a fantastic win! It was a day filled with competition, great networking, and victories all around. If you would like to get involved for next year, follow the link to sign up! ⚽🏆 https://lnkd.in/ePDsWf4D
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PubMatic is thrilled to announce that we will be sponsoring MODERN GROWTH STACK 2024 on July 31, 2024. Come meet our Korea team at our booth! Learn more: https://lnkd.in/drqF3ckq
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