Zenith

We are thrilled to see Ralph Lauren unveil Team USA's Olympic opening ceremony outfits for Paris 2024! We can't wait to see our athletes shine on the global stage in these iconic designs. Congratulations to Ralph Lauren and Team USA! Let's bring home the gold! 🥇 #TeamUSA #Olympics #RalphLauren #OpeningCeremony #Paris2024

✨ Celebrating 120 Years of Beauty and Innovation! Congratulations, Coty, to a remarkable 120 years of defining beauty standards and pioneering innovation in the cosmetics industry! #Coty #BeautyInnovation #120Years #CosmeticsIndustry #CelebratingMilestones #Beauty

Last week, we had two speakers at the DMWF event in London. Ricky C., Global Business Director, spoke with Akkio about using AI & data to drive business outcomes, while Maddalena Bogazzi, Paid Social Business Director, joined a panel to discuss how social media will evolve in 2024 and beyond. Thanks for having us #DMWF! We're already looking forward to next year! #theROIagency

Once again, this year’s Cannes Lions Festival of International Creativity brought the advertising and communication industries together to celebrate the best global work and discuss the latest trends in the industry. A major takeaway? The blending of commerce and creativity was the talk of the Croisette. Hear our very own Colleen Hotchkiss, President Growth Practices at Zenith US, on her hot takes coming out of the festival in Publicis Commerce’s latest Trends Report #CannesLions #ThoughtLeadership Download the full report here: https://lnkd.in/e5gchqat

In 2023, Zenith US, Reckitt, and Bravo's Top Chef embarked on a groundbreaking, multi-touchpoint collaboration. Building on that success, Zenith US’ Content Growth Practice, in partnership with Reckitt, elevated this collaboration in 2024, accelerating engagement with multicultural growth audiences through BOTH Bravo's Top Chef and Telemundo's Top Chef VIP.   Watch Bravo's Top Chef Fan Favorite Chef from Season 20 and Top Chef VIP's Celebrity Talent as they take on Abuela’s tips to prepare a classic Puerto Rican dish: Mofongo con Camarones!

In 2023, over 230,000 women made Canada their new home. The numbers are significant, but don’t tell the full story of each woman’s remarkable journey to Canada and her experiences in her new home. Zenith Canada's new ‘Roots & Wings’ Study explores the lives of newcomer women in Canada to help brands better understand the increasingly significant role they play in local communities and how to connect with them meaningfully. Just like the women celebrated in this report, Zenith strives to forge new connections, embrace change and transform our understanding of the world to better navigate our place in it. This is how we deliver effective ROI. Curious to learn more or get your copy? Reach out to us today! #theROIagency #MarketingInsights #Canada #Newcomers #Immigration #ROI

Don’t miss Adam Hancox, SVP of Precision at Zenith US, and his deep dive into the transformative power of contextual AI! Discover how brands can craft personalized narratives, harness the influence of CTV, and explore the rapid expansion of AI capabilities in marketing. Special thanks to Beet.TV for this insightful interview!

We are thrilled to announce that Colleen Hotchkiss, President of Growth Practices at Zenith US, participated in a Cannes Lions International Festival of Creativity panel discussion titled "From Inspiration to Activation," about how the new age of connected commerce is changing how we use media to inspire consumers and drive purchases. This event was part of the Conversations with Kroger Precision Marketing series, curated for Publicis Groupe and Kroger clients. Thank you, Colleen, Cara Pratt from Kroger and Carrie Sweeney from Pinterest for a great discussion. 

Yesterday, our very own Molly Finnerty, Chief Investment Officer at Zenith US, took the stage at Cannes Lions International Festival of Creativity on Beet.TV's panel "Navigating the New Tides of Streaming Viewership." It was an engaging discussion featuring insights from top industry leaders, including Dan Rosenfeld from DIRECTV Advertising and Travis Clinger from LiveRamp, moderated by Terence Kawaja of LUMA Partners. Thank you, Beet.TV, and all the participants for making this a great event!

Creator, Savannah Demers, Snap Inc.’s Alexander Dao and Zenith’s Colleen Hotchkiss discussed the future of brand strategy in digital media on a panel with their moderator, Influential’s Kimmy Fleishman, at our Marketing Leadership #BISummit during the Cannes Lions International Festival of Creativity on the French Riviera! 📢 You can check out our full agenda here: https://lnkd.in/d--dhTAv #Marketing #Innovation #MarketingLeadership #Leadership #Cannes2024 #CannesLions #FestivalofCreativity #Creative #CreativeCommunity #FrenchRiviera #BeachStage #Day1 #Influential #Snap #Zenith #FiresideChat