Lashanne Phang

CARTA MARKETING FIRM has won the bronze award at the "LPO AWARD FIRST HALF OF 2024" organized by LeanGo 🏆🎉 The "LPO AWARD FIRST HALF OF 2024" is the first and only domestic #award in #Japan that recognizes outstanding activities and achievements among companies using #LPO to improve landing pages and websites. Award-winning companies are selected through evaluation based on the quantitative or qualitative improvement of results and their ability to stimulate the market from the perspectives of uniqueness or reproducibility. CARTA MARKETING FIRM will continue to provide value to clients mainly through #digitalmarketing, striving to solve their #marketing challenges as a marketing firm! https://lnkd.in/g4v7wRBa #mobileapp #advertising #gaming #tech #innovation #creativity #collaboration #media #businessimpact

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🎉 Welcome DoubleVerify in joining IAB Hong Kong👏 [New Member Introduction] DoubleVerify https://doubleverify.com/ Business Category: AdTech (Verification) Company Profile: DoubleVerify (“DV”) (NYSE: DV) is the industry’s leading media effectiveness platform that leverages AI to drive superior outcomes for global brands. By creating more effective, transparent ad transactions, we make the digital advertising ecosystem stronger, safer and more secure, thereby preserving the fair value exchange between buyers and sellers of digital media. Learn more at www.doubleverify.com. We are continuously innovating to make digital advertising work better – better for our customers, better for our partners and better for the industry and its ecosystem participants. To do so, it is imperative that we strive to make an impact beyond the solutions we build. We believe that delivering on our corporate social responsibility, equity and sustainability objectives is essential to not only building a better company, but also to driving the success of our customers, partners and shareholders. Target audience: DV powers quality and performance for the world’s largest brands, agencies, marketplaces and publishers. Unique selling proposition & competitive advantages: DV earns and maintains trust through the independence of our platform and the accreditation of our solutions. As we are not party to the media transaction, we have no inherent bias or conflict of interest. Because we have the widest and most comprehensive suite of third-party accredited solutions, DV is trusted by advertisers, marketers and agencies to provide verified data that drives better outcomes. #iabhk #memberprofile #digitalmarketing #datacompany #agency #fintech #technologycompany #newmember #DoubleVerify

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ARROVA and Anzu.io partner to bring realistic in-game advertising to Japan, enhancing revenue for developers and engagement for brands. read more: https://lnkd.in/gi_pU6gB Itamar Benedy | Kosuke Arai #Gaming #Advertising #InGameAds #Partnership #GameMarketing #Adtechtoday

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🎮 Chinese gamers like seeing brand collaborations with gaming KOLs. They also value the opinions of KOLs and professionals in the gaming scene. What should brands do to target them? Omnicom Media Group China shares interesting statistics and trends to help brands navigate this space, based on our 'Unlocking Gamers in Asia Pacific' exclusive research. Read more on Sina: https://lnkd.in/ghjQYN3D #BeOMG #Gaming #Advertising

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It's Monday, so you know what that means! 🎙 This week on The Art of Sway + ICYMI, Lia and I unpack the latest ByteDance news and its potential impact on the influencer marketing landscape, and much more! Tune in for an episode full of crucial insights. Available now on all platforms! 📲  #TheArtOfSway #InfluencerMarketing

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📣We are excited to announce #GRAMEcosystem(GRAMPUS°)’s NEW BIG PARTNERSHIP with #Everyworld (Everyrealm Inc.) a #Base-based marketing platform! Appreciate TJ Kawamura Jay Jo Sung Eun (Angela) An Shinhee Lee for leading this partnership :) ✅ EVERYWORLD is not only in the spotlight with their innovative Rewarded Ads Protocol among Web3 marketing platforms, but they are also pioneers drawing the next phases through collaboration with game companies. ✅ It’s undeniable that ad tech has been at the center of the explosive growth of the mobile game industry over the past 10 years. Sophisticated data-driven marketing platforms have enabled game marketers to use their budgets efficiently and scale their games effectively. ✅ The marketing strategy for #Web3gaming, as envisioned by the GRAM Ecosystem, is the harmony of three elements: High-quality products Experience-oriented communities Efficient scaling up EVERYWORLD is poised to play a significant role in this. ✅ Notably, the second flagship title of the GRAM Ecosystem, #JuicyAdventure, is being built on the Base chain. The synergy we can create with EVERYWORLD is boundless. Moving forward, we will work with EVERYWORLD to leverage our Web2 data-driven marketing experiences and take concrete, actionable steps to build the capabilities needed for the upcoming Web3 marketing era!!

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[Korean sellers going global with Greyd’s video platform] Greyd, a social commerce platform developed by Seoul-based software developer Arbaim, aims to secure a bigger footing in overseas markets as it offers an effective marketing tool for Korean sellers that is also entertaining to attract young customers. Short-form videos, typically defined as any video under 90 seconds in duration, have become increasingly popular on a variety of social media platforms, including TikTok, YouTube and Instagram. Advertisers are also turning their eyes to the new type of content to appeal to younger generations. “In the past, it was difficult to make profits on social media platforms, and advertising products via short-form videos was sometimes considered to damage customer confidence in the products. Greyd tried to solve these issues by making a customer-centered review platform,” a Greyd official said. Greyd said its platform can benefit all three parties using it: product sellers, customers and content creators. Tap below to read full story. #video #platform #TikTok #YouTube #Instagram #advertise #young #generation #Greyd #marketing #tool #globalization https://lnkd.in/gWwmift3

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Great episode for anyone interested in tech, business, and history. FWIW, TMON (TicketMonster) was ahead of Coupang in sales volume when LivingSocial acquired TMON in 2011. That pivotal moment made it harder for TMON to course-correct away from daily deals into ‘goods’ or general ecommerce. Coupang, behind in daily deals and also seeing the writing on the wall for the daily deals model, was able to freely pivot towards the much bigger general ecommerce market opportunity while playing an ‘infinite game.’ https://lnkd.in/gi2TEc_X

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💃 "女神楽園 ガーデス·パラダイス" Success Story 🏰 Background: "女神楽園 ガーデス·パラダイス" is an RPG anime card game. The client wanted to increase brand awareness in Japan through influencer marketing, attract new users, engage current users, and drive traffic to their official accounts. 🚀 Strategy: With the rise of social media and influencer culture, gaming in Japan has changed a lot. Many Japanese YouTube and Twitter users share gaming content with their large audiences. For this promotion, Yeahmobi focused on the game's features and target audience. We used these strategies for a two-month promotion of "女神楽園 ガーデス·パラダイス": 👉 Influencer Selection: 2 gaming influencers + 3 Japanese illustrators. 👉 YouTube Campaign: Created custom gameplay videos. 👉 Twitter Campaign: Made image posts and tweets. 👉 Creative Content: Developed fan art and authorized creative content featuring game characters. These strategies helped increase the game's visibility and engagement among Japanese audiences. 📈 Results: Achieved over 180K impressions, leading to a high conversion rate. 🔗 Learn More: Discover how Yeahmobi can boost your brand! https://lnkd.in/gAB7Tyy8 For business collaborations, contact us at: 📩 business_contact@yeahmobi.com Stay updated on Facebook: https://lnkd.in/ggUNvirJ Let's create your brand's success story together! 🚀

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The search landscape in Korea is evolving! 🔍 New data shows platforms like YouTube, Instagram, and AI tools like ChatGPT are gaining ground, reshaping the market beyond Naver. Dive into key trends and generational differences in search preferences - crucial insights for effective digital marketing in South Korea: https://lnkd.in/gNtZAYZH #korea #artificialintelligence #searchengineoptimization #seo #seostrategy #search #chatgpt #dataanalysis

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In the digital age, where scams via phone, SMS, and URLs are prevalent, Taiwan's Gogolook offers a robust defense with its Whoscall app. 📲 Serving over 100 million users globally since its 2010 launch, this AI-driven tool combats communication fraud with a vast, expanding database.   As Gogolook eyed the Japanese market, Jeff Kuo, CEO of Whoscall Japan, utilized JETRO's services for smooth market entry. We discussed with Kuo and Weichen Lo, Whoscall's Japan Country Manager, their strategies for international expansion during COVID-19, their establishment of a Japanese subsidiary in 2020, and future plans.   Discover how Whoscall is advancing digital security in Japan on our website. https://lnkd.in/gX_CadGZ

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💡 Salesforce China recently released its latest webinar – and here’s what you’d want to know: 🌟 Salesforce is diving deeper to tailor its offerings for the Chinese market – introducing the integration with Quick Audience to empower MARKETING AUTOMATION for brands on key local channels, especially the WeChat ecosystem. 📊 With seamless access to HIGH-QUALITY DATA from Salesforce CRM as the source of truth, Quick Audience can enable brands to: 🔹 Create data tables and insight graphs for comprehensive visualization of consumer data 🔹 Effortlessly segment customers with flexible filters based on tags, touchpoints, and behavior data (like past purchases) 🔹 Design and execute marketing automation journeys with a user-friendly drag-and-drop tool 🔄 Furthermore, Quick Audience has real-time data collection from various marketing automation journeys and feeds them back into Salesforce China. This closed data loop helps continuously build holistic customer profiles, giving Sales, Service, and Marketing teams FULL VISIBILITY into comprehensive customer insights for future targeting initiatives. But is integrating Quick Audience marketing automation A MUST when onboarding Salesforce China? ✨ Not at all! Thanks to Salesforce's powerful open APIs, brands can CHOOSE to easily connect their existing Marketing Automation/Social CRM systems with Salesforce China. Quick Audience is an option, not a requirement. Essentially, the decision to adopt Quick Audience and other add-ons or keep specific existing setups when onboarding Salesforce China will depend on your unique needs and goals. A big thank you to Xintong Zhang for the insightful share in the recent Salesforce China Webinar. ITC is partnering with Salesforce China to help companies create tailored, comprehensive CRM frameworks that seamlessly connect with your global CRM and local business systems to enhance data collection and utilization. Feel free to DM me for more details! ;) #Salesforce #China #Marketing #CRM #Data

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Southeast Asia’s funding winter is not necessarily bad news, says Hian Goh, founder of Openspace Ventures in an interview with MONEY FM 89.3 presenter Tian Tian C.. “I think it’s a healthy sort of change in the temperature. I certainly found it very difficult to invest in 2021 because I couldn’t get into great companies at great prices, but needless to say, it’s a different story today.” What are the most promising startups? Share your thoughts in the comments. #IOTD #startups #funding

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🚀2024 Insights into Marketing Trends of Japanese Mobile Games🚀 We are thrilled to announce that SocialPeta latest market report, "2024 Insights into Marketing Trends of Japanese Mobile Games," is now available! 📃Report highlights include: 📈 Marketing Trends: Top mobile games by advertising in Japan and insights into media buying trends of mobile games. 📊 Marketing Features: Common points shared by top games and the localization of marketing in Japan. 🔥 Hit Games Going Global in Japan: New hit games going global and how old games continue to win. 🔗 To learn more and access the full report, click here: https://lnkd.in/dKmpZ-YY #mobilegames #marketreport #Japanesemarket #gamingIndustry #marketInsights #SocialPeta

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🔥 Introducing the NetEase, Inc Full Fiscal Year 2023 Report Overview! 🎮 NetEase, Inc is a prominent global player in the digital content and online gaming industry, recognized for its diverse array of popular brands and a strong commitment to user engagement and innovation. As a pioneer in the online entertainment sector, NetEase consistently leads with cutting-edge technology and exceptional service to connect and captivate a worldwide audience. 📈 Stay ahead of the curve in the dynamic online entertainment and gaming markets with our detailed NetEase, Inc Full Fiscal Year 2023 Report Overview. This crucial document is crafted for stakeholders eager to understand the intricate landscape of the industry and the future direction of NetEase. #data40 #dataset #dataanalytics #gaming #igaming #marketing #business https://lnkd.in/gpbsHKkQ

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