Professional Bull Riders, LLC

More broadcast hours than ever before! @CBS has extended its agreement with us through 2030 and will carry our events on its flagship broadcast network and Paramount+.

🚨 Breaking news, bull riding fans! 🚨Starting July 12th, catch all the Professional Bull Riding action LIVE on air on the Merit Street Media + app—for FREE! Whether you’re a die-hard fan or new to the sport, you won’t want to miss the top riders and fiercest bulls battling it out. Tune in and Never Miss A Ride. 🤠 #MeritStreetMedia #PBR #ProfessionalBullRiding #LiveSports #MeritStreet #DrPhil #NeverMissARide

As we embark on our first national campaign with our partners 160/90, Ad Age takes a deep dive into PBR’s “mix of extreme sports and cowboy hats…drawing new enthusiasts and wealthy investors while winning the support of big brands.”  >> https://bit.ly/4aHp1aV

This TEAM MARKETING REPORT Q&A with Sean Gleason covers our organization “looking to maintain our growth and capitalize on cultural trends, all while continuing PBR’s original mission of gaining mainstream attention for bull riding”. From Kid Rock’s Rock N Rodeo to PBR Teams expansion to our first national brand campaign airing during March Madness, the picture painted is an innovative sport on fire: https://bit.ly/3PMNeVm

PBR has been selling out New York for years. And now, bull riding games are coming to Brooklyn! Here’s an inside look into launching the new New York team ahead of the Aug. 9-10 Mavericks Days homestand at Barclays Center. >> https://bit.ly/3Vw6wlt

Strong endorsement from Sports Business Journal on the “bold-face big hitters” comprising PBR Teams impressive ownership group, the broad appeal of bull riding games getting more sponsor support as we expand, and how that’s resulted in increasing team valuations. https://lnkd.in/guvhcgKz

It's the return you've all been waiting for! Oklahoma Wildcatters have named JB Mauney as their Head Coach. #TaketheRide >> https://bit.ly/3OXTWHG

The ride starts here. Oklahoma Wildcatters and New York Mavericks, welcome to the toughest league in sports. #TakeTheRide Read more here: https://bit.ly/4bQYMAc

As PBR storms into Madison Square Garden (Jan. 5-7) for the 17th time, we are announcing 13 new deals (new partnerships and renewals), headlined by Anheuser-Busch. A-B becomes one of PBR’s biggest partners, in a deal spanning our big 4 domestic tours (premier Unleash The Beast, PBR Camping World Team Series, Pendleton Whisky Velocity Tour and PBR Challenger Series). Bud Light was PBR’s first major partner when the sport was founded. Prize money from The Bud Light Cup was instrumental in the sport’s early success. We are thrilled to welcome A-B back.   PBR’s sponsorship business has nearly doubled since the Pandemic. We want to thank our partners for their tremendous support, our hard-working team for continuing to bring them value, and all our great fans who make this sport and its sponsors part of their lives. >> https://bit.ly/41SE8eE

Passion. Respect. Fighting for what you believe in. That’s the story of America, and of every bull ride, seen in our first national brand campaign featuring Cole Hauser from “Yellowstone.” Watch it now.