Professional Bull Riders, LLC’s Post

Exactly one week ago SIGNA Sports United North America's future was white hot - our fiscal year results ran counter to nearly every company in the bike space: we exceeded both top line goal and gross profit dollar goal. We assembled America's top, most authentic talent, and built a culture of mutual trust and respectful collaboration. When I say "dream team," that's not hyperbole. What our entire crew did in 12 months of operations was simply amazing. We launched Nukeproof and Vitus Bikes and from day one had hockey-stick KPIs like I've never seen. From a DTC perspective, not only were the brands' marketing results and metrics off the charts but our customer economics and metrics would have been the envy of any brand. Add to that a CSAT score of 4.98 out of 5 and we knew we were doing all the right things and building immense value not only for our organization, but also for our customers. That meant #loyalty built on the world's most important currency: #trust. And that was just the beginning of our #vision. But not everyone values that currency. The unceremonious and abrupt revocation of a binding 150M € equity commitment that partially fueled our start-up operations meant lights out with about 48 hours' notice, even for what was one of the shining lights of commercial optimism in SSU's global portfolio. How far and deep the twisted tentacles of this monster go will likely become more apparent in the coming days and weeks - but I suspect the direct and indirect consequences will be far-reaching, not just for bike and outdoor. It feels like a Netflix documentary is unfolding right before our very eyes, where the levels of degradation and absurdity are meant to keep you on the edge of your seat like an episode of the Theranos scandal. Do these people look unhappy? The folks in the photo below are from our last marketing pow-wow and include Aspen Echelmeier, Lynda Maldonado, Brad Drennan, Sam Gross, Nicholas Haig-Arack, Pace Roghaar, Lacy Kemp, and Bradly Howell. Inga Kaufmann is missing. Their souls are crushed, but this photo encapsulates what great culture, respect, spirit, passion, and trust do for people as an antidote to might makes right. Of course, they'll all survive and go on to do amazing things, and hopefully replicate what we built together over the course of the last year -- but it just makes you think what an incredible loss this has all led to. #Chapeau to you all! Hap Seliga Jacob Dudek Joseph Catalano, CPA Todd Anderson Rob Aguero Clayton Otto Luke Dordai Kyle Hickey Kathy Hernandez, MBA, SPHR, BS Wes Brown Sydney Dowd kirsten mayell Connor Barrett Maria Backman, Esq. Lee Swingley John Washburn Keegan Shuping

Really interesting article in Sports Business Journal this week about how we're forming team partnerships. A big thanks to our partners for their early leap of faith in joining us on this journey, we’re excited to be working with such great people and brands. If you'd like to have a chat with us, get in touch with me on here, or email the team on partnerships@majesticksgc.com

How Liberty Media boosted F1 to commercial success 🚀 Such is the global popularity of F1 that Lewis Hamilton's move to Ferrari was one of the biggest sporting stories of last week. It was not always this way - in 2016, Bernie Ecclestone, F1's pioneering and controversial former CEO, said that "Formula One is the worst it has ever been." Then in 2017, Liberty Media acquired F1 and since, F1's enterprise value has increased from $8b to a reported $17.1b in January 2023. In a three-part series, I break down how Liberty's strategy has driven such steep value growth. 🚗 The F1 rebrand and Drive to Survive - F1’s big US break. 3️⃣ A three-pronged approach to increasing competitiveness through technical regulations, financial regulations and a fairer revenue distribution. 💸 Grid expansion, multi-billion dollar team valuations and a change to the business model - what’s next for F1? You can find the first part of this series, on F1's rebrand and Drive to Survive, below: #F1 #formulaone #sport #sportbusiness

Formula 1 is all about precision, strategy, and speed – on and off the track. Right? 🚗💨 However, each day it seems as if they are announcing a new partnership, so the question arises: How many partnerships are too many? 🤔 While collaborations are fun and bring exciting opportunities, maintaining effectiveness in a partnership is beyond crucial!!! Partnerships may bring benefits to both parties involved, but an excess of partnerships might strain resources and dilute an organizations focus. The key lies in balance. 🔑 When goals align, and every partner brings value, only then does the checkered flag of success become within reach. 🏁 How do you feel about partnerships? Do you prefer to be more selective, or do you prefer collecting partners like pokemon? #formula1 #motorsport #partnerships #brandcollaboration

"𝐄𝐦𝐛𝐫𝐚𝐜𝐢𝐧𝐠 𝐒𝐩𝐨𝐫𝐭𝐬𝐦𝐚𝐧𝐬𝐡𝐢𝐩: 𝐋𝐞𝐬𝐬𝐨𝐧𝐬 𝐁𝐞𝐲𝐨𝐧𝐝 𝐕𝐢𝐜𝐭𝐨𝐫𝐲 𝐚𝐧𝐝 𝐃𝐞𝐟𝐞𝐚𝐭" 📊💡 "𝐄𝐱𝐩𝐥𝐨𝐫𝐢𝐧𝐠 𝐭𝐡𝐞 𝐩𝐫𝐨𝐟𝐨��𝐧𝐝 𝐢𝐦𝐩𝐚𝐜𝐭 𝐨𝐟 𝐬𝐩𝐨𝐫𝐭𝐬𝐦𝐚𝐧𝐬𝐡𝐢𝐩 𝐨𝐧 𝐩𝐞𝐫𝐬𝐨𝐧𝐚𝐥 𝐠𝐫𝐨𝐰𝐭𝐡 𝐚𝐧𝐝 𝐜𝐨𝐥𝐥𝐞𝐜𝐭𝐢𝐯𝐞 𝐬𝐮𝐜𝐜𝐞𝐬𝐬." 🔥 💛 𝐄𝐦𝐩𝐚𝐭𝐡𝐲 𝐅𝐨𝐬𝐭𝐞𝐫𝐬 𝐔𝐧𝐢𝐭𝐲: Embracing empathy in both sports and life cultivates bonds amidst competition, fostering a sense of togetherness and mutual respect. 🌱 Humility Drives Growth: Acknowledging our differences and humbly assisting others facilitates collective improvement, allowing us to learn from each other's strengths and weaknesses. 👥 Legacy through Mentorship: True champions leave a mark not just through personal achievements but also by mentoring others, ensuring the enduring value of sportsmanship for generations. 🏆 Success Beyond Victory: Sportsmanship teaches us that true success transcends mere victory, emphasizing the importance of enriching lives and strengthening character through support and camaraderie. 🌟 Collective Growth: Together, let's elevate the game, on and off the field, by embracing humility, empathy, and a commitment to supporting each other's journeys. 🤝 Building Healthy Environments: Sportsmanship not only helps cope with loss but also contributes to maintaining healthy environments, emphasizing the significance of fostering positive relationships and mutual support networks. This message highlights the transformative power of sportsmanship, encouraging individuals to strive for excellence while uplifting others along the way. Let's remember: success is not just about personal triumphs but also about the positive impact we leave on those around us. 🌟 Track the Trend: Stay ahead of the curve and explore the possibilities, follow me on Linkedin.com/in/psmahesh ⛷❄🏂🌄 "Credits: 🌟 All write-up is done by me(P.S.Mahesh) after indepth research. All rights and credits for the video/visual presented are reserved for their respective owners. 📚

https://lnkd.in/ggZheMFR FishBait Solutions bringing new brands into CFP fold, with eye on experiential activation FishBait Solutions has closed two significant CFP sponsorships in the last few weeks. The firm headed up by CEO Rob Temple and veteran marketer Rick Jones signed Shaw Sports Turf and Avocados From Mexico to official CFP deals, bringing new brands and categories into college football marketing. FishBait's innovative side has been on full display with this new CFP partnership, creating openings for brands that want the CFP affiliation but can’t afford the sponsorships that run in the low-eight figures annually. Those deals run through Disney Advertising and usually come with a healthy dose of ESPN advertising throughout most of the season. What FishBait is offering is a more affordable CFP option that’s not so media-heavy but still provides brands with activation opportunities right in the middle of the CFP’s footprint, such as the Playoff Fan Central festival. There will be other below-the-radar marketing opportunities, such as putting CFP marks on Shaw’s fleet of trucks that it uses to haul synthetic turf up and down interstates. The way it works: Disney keeps exclusivity on the top 15 categories -- the major ones like soda, snacks, beer and fast food (not surprisingly, my brain goes straight to these categories). FishBait gets the rights to sell outside of those 15 categories. Deals at the second tier of sponsorship go for the mid-to-high six figures. Rob Temple Rick Jones Stephanie Bazan Alvaro Luque Avocados From Mexico Shaw Sports Turf FishBait Solutions #CFBPlayoff #ESPN #AvocadosfromMexico #ShawSportsTurf

Dave Portnoy is taking back the reins at Barstool Sports buying back the media company from PENN Entertainment, Inc (NASDAQ:PENN), as a side-deal to the casino and betting group’s market-shaking new team-up with The Walt Disney Company's (NYSE:DIS) ESPN Portnoy - the podcaster, social media personality and media entrepreneur that launched Barstool Sports in 2003 - is buying back Barstool just five months after Penn took full ownership for an aggregate cost of US$551 million. Penn bought 36% of Barstool for US$163 million in 2019, before picking up the rest for US$388 million in February 2023. Barstool acted as a source of content and an integral part of the marketing strategy for Penn’s online sports betting operation. With the Disney deal under exclusive terms, Portnoy now takes back the company albeit Penn retains rights to 50% of any gross proceeds should the Barstool founder again sell either a stake or all the business. More at #Proactive #ProactiveInvestors http://ow.ly/XMC5104QEHr

One of my favorite things about Athletes Unlimited has always been how it is not afraid to throw out broken systems and try something entirely new. Even something as entrenched as sports ownership. We made this video for our athletes recently to explain AU’s profit participation system, wherein every athlete gets a share, not only while they play but for decades afterwards. It is unlike anything I’ve seen in sports. And…this isn’t really about sports. If you watch the video, regardless of what industry you’re in, I think you’ll recognize Bob, and likely the system that he thrives in. This is an example of what we can do if we reimagine those systems in ways that can benefit more people. Not just Bob.

Student-Athletes have a great opportunity to grow their personal brands due to the role they have in their communities on and off the playing field. Through effectively growing their brand, athletes can open doors that expand their impact far past athletics. Check out the Gary Vaynerchuk Personal Branding content on Game Plan to hear his insights on growing your personal brand as a Student-Athlete. VaynerSports

🔙 Throwback to my early days at Dartford FC. Imagine starting with a marketing budget of...wait for it...£0. That’s right, zilch. How would you drive attendance? 🤔 Ever felt like David facing Goliath, armed only with organic marketing strategies? That was me at Dartford FC, where our attendance game was always strong, even without a penny in the marketing coffer. Those were the days when creativity and innovation weren't just buzzwords; they were survival strategies. We had to think outside the box, relying heavily on engaging organic strategies to draw in the crowd. For two consecutive years, not only did our attendance never dip, but we also proudly ranked amongst the top in the league. And mind you, all this without any ad spend! This experience reaffirmed my belief: Sometimes constraints fuel creativity. It's not always about how big your budget is, but how you leverage what you've got. Thinking back, that stint at Dartford FC was a masterclass in resourcefulness. It was here I learned the real power of community engagement, word of mouth, and the value of genuine fan interactions. Ever found yourself in a similar tight spot? How did you navigate it? Let’s swap stories! 👇 #OrganicMarketing #footballbusiness #SportsMarketing #ThrowbackThursday