Professional Bull Riders, LLC’s Post

Are you ready for Shark Week?!? 🦈 Well, it looks like some big brands certainly are. Dive deep into shark-filled partnership waters as Budweiser, Chili's, Cinnamon Toast Crunch, Domino's, Mountain Dew, Long John Silver's, LLC, and the University of Phoenix have joined forces to make this year's Shark Week an absolute feeding frenzy of creativity and entertainment! This article delves into the strategies, challenges, and remarkable successes these companies have achieved through sponsorship marketing. Read more: https://lnkd.in/gvJ6M5bK Are you curious about the secrets behind successful brand partnerships? Do you want to uncover the magic formula for creating memorable and impactful campaigns? Read this article and then continue the conversation with us. #SponsorshipMarketing #SharkWeek #CollaborationGoals #MarketingMavens #BrandPartnerships

"Who wants the simplicity of a static board on the side of a freeway when you can do this stuff?" - Jonnie Cahill CMO Heineken USA Hard to argue! At PJX Media, we'd say, "This stuff" unexpectedly amplifies the power of the simplicity of a static board. Either way...we'll help you buy both! 😉 #oohmedia #digitaladvertising #marketingagency #marketing #technology

And that's how advertising works...

Innovative & Impactful. That's 'Sweat Side' for Gatorade by ISLA São Paulo. Watch how we've redefined sports branding with a twist under the jersey 🚀 → "Observation arose from the role Gatorade plays in an athlete's life. It's not about the glamorous side of sports. It's about hard work, effort, sweat, and tears. Therefore, nothing more natural than making this sweaty side visible" — commented Ricardo John, CEO and agency partner. About ISLA: ISLA is the first Creative Agency in Latin America with the mindset of a Business consultancy. Born at the intersection of creativity, strategy, media, and data, it is capable of transforming brands’ business and making them a part of popular culture. Our purpose is to help the new generation of marketers transform the headwinds and volatility of this new era into tailwinds that propel them towards achieving their challenging business goals. Visit www.islarepublica.com for more 📲 #ISLATheAgency #Gatorade #Branding

2024 just started, and I’ve already found the ad of the year!!! It's from Australia for "Share the Lamb" The ad brilliantly divides the generations with as many stereotypes as possible and brings them back together with a common love for BBQ lamb. Mind you, my Gen Z daughter is vegan. I'm still trying to understand what gaslighting is. Are we saying slay now? Share this ad and make someone smile! ______________________________ 😍 I’m 𝗚𝗿𝗮𝗵𝗮𝗺 𝗥𝗼𝗯𝗲𝗿𝘁𝘀𝗼𝗻, founder of Beloved Brands, and my role is to make marketers smarter. ⬇️ 👣 I post something daily on LinkedIn that will get you to think differently about marketing. Follow me on LinkedIn: https://lnkd.in/gfXyFCZ8 📕 Our 𝗕𝗲𝗹𝗼𝘃𝗲𝗱 𝗕𝗿𝗮𝗻𝗱𝘀 playbook has received 85% five-star reviews and called "the cheat code for brand leaders" https://lnkd.in/ep2W_Nh5 🌐 Explore how our Marketing Training can make your marketing team smarter so they produce better work that drives stronger results: https://lnkd.in/gTcfiX4 📩 If you have questions, email me: graham@beloved-brands.com ______________________________ #Advertising #Marketing #BrandManagement

Sometimes I fear that we have lost our common sense when it comes to advertising. Over 100 years ago, the brilliant marketer, Claude C. Hopkins, cautioned against using entertainment in ads. Why? They certainly attract a LOT of people to enjoy the ad, but conversion is low. But we're still doing it. Check out the '90s ad for the Budweiser Whassup commercial. Hugely popular, the marketing firm that created it declared it a success because it lasted 3 years. Three years! That's nothing. Hopkins' ad for Schlitz lasted 20 years and made the company millions of dollars. But making popular ads continue today. My point, and I do have one, is to avoid making a popular ad. Make advertising that speaks to the pain points of your audience and shows them the transformation they seek. Create, test, and profit. Leave popularity to high school. https://lnkd.in/gsxW9fXZ

I reposted this a few days ago but had to repost again. It shows what can happen when a Brand or Company creates something UNFORGETTABLE or creates an experience that immerses your customer into your Brand. NOW is the time and SPEVCO is here to help your Brand or Company "BE UNFORGETTABLE". SPEVCO can help engage your audience with a One-of-a-Kind Mobile Experience. The most important reason to make your Brand / Company Unforgettable is that it makes it easier for customers to find you. Making yourself visible and engaging your customers is the key to success. A SPEVCO Marketing Vehicle helps your Brand or Company Enter New markets, Personalize your Brand, Presents your Story to New Prospects, Promotes Competitive Advantages and Generates New Sales. SPEVCO has helped many Major Brands / Companies get massive exposure through Experiential Marketing Programs. SPEVCO will even do the dirty work and Operate your Roadshow Tour across the county. I’m happy to connect and jump on a discovery call to discuss your project and take your Brand / Company to new heights in 2024! I’m here to help. #experientialmarketing #branding #brandexperience #spevco #roadshow #mobilemarketing

What do Snoop, Martha Stewart and Willie Nelson have in common? 🤣 Yes! They’re in the Super Bowl ad for BIC lighter 😉 We’ve been talking a lot about how a celeb is no guarantee of success for a brand. Yes they create buzz. Some stature. But they’re rarely a brand asset. So how do you make them work? 💡Have a story that’s relevant to what the celeb is famous for AND relevant to your brand. In walks BIC lighters! How could they possibly be useful to them? 🤣 Well, people find it highly distinctive, amusing and definitely don’t miss the brand. Nice one BIC #Super Bowl #advertising #effectiveadvertising #consumerinsights

Budweiser is doing two smart things at the Super Bowl this year: ✔ 1. Resisting the urge to create new a new campaign direction by opting to bring back the Clydesdales/puppy friendship that audiences love. ✔ 2. Creating a continuation of an already powerful story, to elicit positive emo vibes towards the OG Bud. That's the power of a master brand. #brandstrategy #brandpositioning #marketingstrategy

Lucky Saint | B Corp™ has relaunched its Dry January campaign, playing on its namesake with religious-inspired imagery to encourage people to switch their choice of beer in January and beyond, rather than not drink at all. The brand is Alcohol Free’s official beer of Dry January, with 9m Brits claim to be taking part this year. Working with esteemed photographer Rankin, the ads can be seen throughout London with 6 sheets, cross-track 48 sheets and bus T-sides. Why we love it! Described by the Lucky Saint CMO as ‘fresh consistency’, the campaign reuses distinctive brand-led creative for a second year with tweaked copy, focusing on building a high frequency to embed the brand in people's memory and increase purchase intent as a result. The third year in a row as Dry January's official beer, they’ve evolved the partnership with new touchpoints including a Strava challenge and free pint giveaway to get punters into pubs in January, prompting product trial without the need for product-focused ads. About Media Positive: At Craft Media, we're passionate about strategic comms planning, so much so that we celebrate other agency's amazing work! While we didn't plan this campaign it's a great example of advertising that cuts through. Great job Lucky Saint and the teams that worked on this! #mediapositive #luckysaint #commsplanning