This week, EMARKETER released its 2024 Out-of-Home Forecast and Trends and Programmatic OOH is taking off 🚀 read the full report: bit.ly/emarketer_trends
Place Exchange
Advertising Services
New York, NY 3,052 followers
Unlock the power of real programmatic OOH
About us
With the power to reach and engage consumers in the physical world through a dynamic array of formats and new technologies, Out of Home (OOH) is growing faster than any traditional advertising medium. But it could never be bought truly programmatically, until now. Buyers have been frustrated with so-called “programmatic” OOH solutions that simply automate the traditional siloed process of buying OOH—requiring separate integrations, separate workflows, and separate creatives—all without the critical benefits of impression-level buying and device-level attribution that drive the real power of programmatic. Place Exchange changes all of that. Our patented technology delivers true real-time bidding, fully unified workflows with other media, support for standard online and mobile IAB creatives, and granular device-level attribution. Programmatic buyers can now buy and measure OOH media in the same way as they do web, mobile, and other digital media, and enjoy the benefits of massive reach, high-impact, always-viewable messaging that reaches consumers in the physical world. All with no bots, no ad blockers, and no unsafe content, and all delivered as a supply-side solution seamlessly integrated with the leading DSPs. For more information, visit www.placeexchange.com.
- Website
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https://www.placeexchange.com/
External link for Place Exchange
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- New York, NY
- Type
- Privately Held
- Founded
- 2018
- Specialties
- Out of Home, Digital Out of Home, Programmatic Advertising, and Place-Based Media
Locations
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Primary
Get directions
254 W 31st St
7th Floor
New York, NY 10001, US
Employees at Place Exchange
Updates
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QUEBECOR EXPERTISE | MEDIA OOH specializes in managing and operating advertising networks throughout Québec. Their extensive digital transit shelter network enables contextually relevant messaging and direct interaction with passersby. Strategically located in business districts, major arteries, and student neighborhoods, these placements offer prime visibility for advertisers. Contact us to learn more.
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Place Exchange announces a new partnership with QUEBECOR EXPERTISE | MEDIA, enabling advertisers to programmatically access digital street furniture in Montréal, Sherbrooke, and Québec City. Read the full press release 👉 https://bit.ly/px_quebecor
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Another DPAA Canada Summit in the books! Had a blast connecting with our Canadian partners and learning from some of the industry's thought leaders. Please reach out to your Place Exchange contact or partnerships@placeexchange.com to keep the conversation going.
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We're thrilled to expand our integration with Displayce. Check out two of our newest partners in Spain!
We are thrilled to announce the integration of the DAOOH NETWORK and Exterior Plus inventories through Place Exchange #SSP. This is a milestone in our partnership with Place Exchange, thereby enhancing our offering with two additional media owners and expanding opportunities in Spain for our clients. 🏙️ Daooh Network: • Over 30 digital screens across 14 premium zones in Madrid. • Strategic locations near metro exits, traffic lights, bus stops, and department stores. • Coverage across five key districts in Madrid. 🌐 Exterior Plus: • Over 1300 digital screens in shopping centers, urban furniture along the Mediterranean and Atlantic coasts, airports of Madrid and Barcelona, premium parking lots in Madrid and Barcelona, and large format locations. Laure Malergue, CEO and Co-founder of Displayce: "By integrating DAOOH Network and Exterior Plus inventories via Place Exchange, we enable our clients to benefit from even broader and more contextual advertising coverage and opportunities. This strategic partnership allows us to continue providing high-performance solutions that meet our clients' needs.' 📖 Learn more: https://buff.ly/45i96yw #DOOH #Programmatic #Adtech
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Join us at the 2024 P2P Retail Media Summit in Chicago on June 26th, where Place Exchange COO, Jason Shao, and Wovenmedia COO, Jeff Karnes, will be discussing how Programmatic OOH can help retailers optimize their media. Read more: bit.ly/px_retail
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FuelMedia TV, a Screenverse partner, is a VOOH Media network serving fuel and retail sites in major DMAs across the US including Los Angeles, Chicago, Phoenix, Orlando, Miami, and Las Vegas. Combining programmatic functionality with full sight, sound and motion video, FMTV provides an opportunity to influence an inbound audience on their retail journey. Contact us to learn more.
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We are thrilled to partner with the IBOUSA - Independent Billboard Operators to provide PerView to its members, bringing the ability to measure display-level reach, frequency, and hourly impressions, for both digital and static displays across all OOH venues and formats, regardless of whether they are sold programmatically or direct, to independent billboard operators throughout the midwest. Please reach out to your Place Exchange contact or perview@placeexchange.com to learn more about our PerView services and offering. https://lnkd.in/ebRd5N6C
What Are PerView Impressions
https://ibospeedway.org
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To close out a wonderful week in #OOH, we're honored to be once again recognized by AdExchanger as a Programmatic Power Player! Congratulations to all the other agencies, tech providers, and partners on the list! 👏 👏 👏 bit.ly/adex_2024
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Had a blast connecting with partners and learning from the industry's thought leaders at the OAAA #OOH2024 conference in San Diego. Please reach out to your Place Exchange contact or partnerships@placeexchange.com to keep the conversation going.
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