Laure Malergue

💌 Thinking about starting a newsletter? Let's dive into why it's a game-changer in building connections with your audience: - Newsletters create an instant bond between a company and its interested audience. - They serve as a tool to consistently share precise and relevant information with customers and prospects. - Engaging with newsletters can lead to concrete interactions like surveys, donations, and event participation. - They drive traffic to your website, enhancing visibility and boosting community engagement. 💬 What are your thoughts on leveraging newsletters for business growth and customer engagement? https://lnkd.in/eqaQUAxb

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Which steps do you think our institutions should take in order to simplify citizen procedures and make them more accessible?

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💡Data every publisher should integrate into their data platform 👇 1️⃣ Inventory : optimize your fill rate and sell the right spots at the right price. 2️⃣ Campaign performance : make sure to fulfill your commitments to your advertisers. 3️⃣ Content : gain insights into what resonates with your audience and tailor your content strategy to boost engagement #Data #DigitalAds #Ads #Programmatic #DataDriven #Publishing #DigitalTransformation #ContentStrategy #AdPerformance #InventoryManagement

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Nice and Simple explanation on display ads.

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Which acquisition levers should you invest in first? Here are 4 very different (and very effective) approaches. They are presented by : - Hélène DRAOULEC - CMO iAdvize - David Remaud - CMO iBanFirst - Eugene Ernoult - CMO Weglot - Erwan Gauthier - Growth & GTM folk What questions should you ask before choosing your channels? How do you test them? How to measure the effectiveness of initiatives? etc. All the answers are here 👉 https://lnkd.in/dGFudMQW (English subtitle available here) Or on podcast platforms 👉 https://lnkd.in/dz_FBP42 Let's grow 👊

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Transforming education into an interactive experience 🚀 Christophe Dané, Head of Digital Communication and Ebusiness at IIM Digital School, uses Wooclap to transform his courses into captivating interactive experiences. Find out through his testimonial: 🔵 How to create memorable learning experiences for students 🔵 How to generate a conversation from a Word Cloud 🔵 The crucial role of teachers in modern learning To discover the full story, click here 👇 🔗 https://lnkd.in/e8pYJdDT #Education #IIM #Wooclap

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See AdFlagger at work! 🚀 Before : Traffic thieves everywhere😢 After AdFlagger: Clean search results with no unauthorized ads😎 This is a visualization of how we clean up your brand's search results. Ready to protect your brand? Request your demo now👉 https://lnkd.in/dnKuYr96 #AdFlagger #BrandProtection #PPC #DigitalMarketing

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4 VALUABLE ressources for SaaS founders: → SaaS Landing Page: For landing page, website & design inspiration → Mobbin: To see other companies user flows, onboarding processes & interface design → Openview : A blog with ideas & inspiration for SaaS leaders → Baremetrics : To see other tech companies metrics & revenues

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In the last few weeks, we've rolled out some fantastic new features, and I wanted to share a few of my favorites with you: 1. 𝑩𝑬𝑻𝑨 𝑨𝑳𝑬𝑹𝑻: 𝒀𝒐𝒕𝒑𝒐 𝑬𝒎𝒂𝒊𝒍 𝑺𝒆𝒈𝒎𝒆𝒏𝒕𝒔 𝑪𝒍𝒐𝒏𝒊𝒏𝒈 📨    We are thrilled to announce the R1 phase for a new feature developed for agencies: the Segments Cloning feature.    Want to participate? Ensure you have at least two stores under your account or if you're an agency. Comment here or reach out to Tamara or Galit.    What is it about?    The ability to copy segments from one store to another.    Key Features:    ✔ Duplication of multiple segments to multiple stores at once.    ✔ Indication of which segments are eligible for copying.    ✔ Easy navigation to the relevant store after a copy is done.    ✔ Review and save the segment in the destination store to start collecting subscribers. 2. 𝑾𝒆𝒃𝒉𝒐𝒐𝒌𝒔 𝒊𝒏𝒕𝒐 𝑬𝒎𝒂𝒊𝒍/𝑺𝑴𝑺 𝑭𝒍𝒐𝒘𝒔! 🔗    Merchants can now send webhooks from flows, unlocking new opportunities to leverage customer data by connecting with 3rd party providers.   What is it?    Webhooks are a new action type in Flows, allowing merchants to seamlessly pass information from the SMS & Email app to another application when an event takes place. 3. 𝗦𝗲𝗰𝘂𝗿𝗶𝘁𝘆 𝗦𝗲𝗰𝘂𝗿𝗶𝘁𝘆 𝗦𝗲𝗰𝘂𝗿𝗶𝘁𝘆 🔐    We're rolling out in beta (soon in GA) multi-factor authentication across all products. This may seem boring, but it's crucial for preventing misuse of customer data. Make sure to onboard to it! 4. 𝗟𝗼𝘆𝗮𝗹𝘁𝘆 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗻𝗴 𝘄𝗶𝘁𝗵 𝗦𝗵𝗼𝗽𝗶𝗳𝘆 🛍️    We're excited to announce the beta release support for Shopify's New Customer Accounts, enhancing the "All customers are members" opt-in strategy. This update simplifies the login process, improves shopper experience, and boosts engagement, making it easier for customers to earn and redeem rewards without creating an account or using a password. What else do you really like to see from the Yotpo team? What we released recently that got you excited? 💪🚀

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Let's go. Following up on the #ridiculous cost to start as self-employed in Belgium (🥉 in the cost to register, woop woop), we got to discuss what should happen to enable more citizens to #start as self-employed with Robin Gille at La Libre 🎙️. The article here (in French) ⬇️ https://lnkd.in/eVvZjcsp #Keytakeaways - The cost to register is indeed only the 1st barrier: next up are social contributions (min. nearly 900€ in 2024, before you earned your first €) - Private companies and local communities can help but, in the end, it's up to policymakers to set the frame & lower those costs. - It's up to us to push those regulators to up their game. This question isn’t just a business issue, it’s a societal one: by imposing high set-up costs, we discourage our brightest minds from pursuing their passion & entrepreneurial dreams 💭. We all lose out on potential advancements, job creation, and economic dynamism. Being self-employed already comes with many hurdles, and extra financial stress simply makes it harder. Let’s continue this conversation and build a future where everyone has the opportunity to succeed without unnecessary financial barriers ✨. Thank you Robin Gille for the nice conversation 💜

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OVHcloud announces strong double-digit growth of +10.8% organically and a turnover of 486 million euros. The group significantly improves its profitability during the first half of 2024 with an adjusted EBITDA increase of 19.6% and an adjusted EBITDA margin of 37.9%. The Unlevered Free Cash Flow generated is 14 million euros. OVHcloud thanks its teams and its entire ecosystem for the excellent results in the first half of 2024. "In line with our strategic plan, we report a strong increase in profitability and the generation of positive Unlevered Free Cash Flow for a second consecutive semester, six months earlier than expected." Michel Paulin, CEO, OVHcloud Our ambition is to continue this double-digit growth by offering innovative and sustainable products, ensuring a high level of customer satisfaction, while ensuring long-term profitable growth. ▶ Find out more: https://lnkd.in/eWv6Py6T   #OVHcloudResults #OVHcloud #Cloud #OneTeam

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🌟Venture capital ⎜Reimagining the Commerce🌟 📣 Special VCs San Francisco New-york : What are for them the four themes defining the #Commerce in the next decade? It is not so often leading VCs define so well their thesis and the topics they are spending time around! (often keep it a secret:) Vincent Diallo and Erik de Stefanis (Interlace Ventures) reveal to us the 4 key themes they spend the most of the time working on and best of all mention some founders that are currently having success on these topics. That’s fascinating. I encourage you to read this interview. A good way to start your week in good company! Catherine Barba Chiaramonti, Odile Roujol, Joël Palix, our mutual friend Vincent makes himself scarce in interviews -- a must-read! :) #retail #commerce #technology #venturecapital #investments #commercetechnology #familyoffice #techsolution #retailtech #commercetech #peertopeernetworking #entrepreneurs #founders #startups

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How do you market a niche new product to #Fortune500 companies? 🤔 Alexandre Barthel has firsthand experience. 🤝 He is Marketing & Communication Director at Agorize, the leading innovation management platform that boasts Microsoft, Accenture, and L’Oréal among its clients. 🌟 We caught up with Alexandre at Viva Technology 2024 in Paris for a chat, and a very welcome coffee! ☕ On the agenda: 🎯 Precision targeting - online, at events, and with ABM. ⚖ Balance - between brand investment and sales support. 💡 A highlight (and a mistake?) from a distinguished marketing career! Thanks so much, Alexandre, for sharing your insights and taking part in our B2B Spotlight Series. 🙏 To check out the full conversation, follow the link in the comments ⬇️ #Marketing #Communications #MarketingStrategy #CommunicationStrategy #InnovationManagement #VivaTech #MarketingAgency #PRAgency

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Just finished "Les fondements du marketing : L'attribution et le mix modeling" by Maurice Largeron, and Corey Koberg! Check it out: https://lnkd.in/drBcaCtm #marketingmixmodeling.

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🏆 Sales challenge: +10 experts have pooled their methods and advice! Spendesk, Doctolib, Glady, Partoo, Figaro Classifieds, Doctrine, Qonto, Groupe SeLoger, Mytraffic, Mooncard ... These companies have succeeded in turning sales challenges into a real sales performance lever! And they've decided to share their secrets with you. Highlights: 📚 The 13 steps to organising a successful sales challenge 🎮 The 7 steps to digitalising and gamifying your sales challenges 💡 +50 expert tips and best practices 📌 +20 sales challenge templates In total, +100 pages of methodology, best practices and concrete examples! Interested? Just click here 👉 https://bit.ly/4beXoH3 💜 A big thank you to all the experts who helped design the Ebook!

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