OpenWeb

Last month, we celebrated #PrideMonth across our international offices. 🏳️🌈 We stand strong with our LGBTQIA+ colleagues, communities, and users — and we’re always innovating to build a safer, healthier web.

 😂 What are you doing to push back against the AI Overview tide?

🔜 It’s tomorrow. See us at MAD//FEST London.  Don’t miss out — get some 1:1 facetime with our team of digital ad and publishing experts about your goals for 2024. Hannah Murtagh, Nicole-Robyn Caldwell, Craig Johnston, Michael Kalu, Yvie Dunn, James Kimberley, Kevin Sewell, Alex Paikkos-Wheeler, Jack Foster, Tom Rolfe 🌐, and Sean Adkins will be on the ground representing the OpenWeb team. You can find us by booth T21. See you there.

In her Cannes coverage for AdMonsters, Yakira Young quoted our CSO Max Weiss’ insights into the future of media on the open internet. To face the current challenges of doing business on the web, publishers need — as Yakira Young puts it in her piece — cutting-edge revenue strategies. 💡 That’s an insight we can get behind. At #CannesLions2024, our team met with some of the brightest minds in media to better understand the challenges we face and to collaborate on solutions. Read the full piece including more of Max’s insights at: https://lnkd.in/eHPF2dD8 #OpenWeb #CannesLions #CommunityBuilding

Our vision is a web that’s profitable for publishers, safe for users, and fair for advertisers. So we’re taking a huge step forward: OpenWeb Exchange is now live. 🟢 What is OpenWeb Exchange? It’s our SSP, purpose-built for publisher performance. It’s a simple and lightweight solution that leverages smart SPO and floor price optimization to: ✅ Enhance the performance of a publishers’ entire ad suite, ✅ Maximize revenue potential, and ✅ Increase direct demand opportunities. Want to learn more about OpenWeb Exchange? Check out our blog. https://lnkd.in/dqYgNgDD

NY LIBERTY with the win 🏀 Last week, our NYC team showed their numbers at the Barclays Center, with some family and friends in tow, to support our HQ home team against our LA rivals. 📣 Nothing beats celebrating a big win while spending quality time with this incredible team that’s changing the web. Good news: we’re hiring. See the most up-to-date role listings on our career page and join us for our next big company outing: https://lnkd.in/deKKkk8S

From AI-fueled search and dipping referral traffic to the death of the cookie, 2024 has no shortage of changes for the publishing world. So what can media companies do to steady the ship and keep growing in this new era? We talked to experts in the field and the message was clear: publishers need to engage their users more deeply and diversify their revenue streams. For many, that starts with a focus on building up their community. Yes, a strong and loyal community boosts revenue per user and other important KPIs. But community also does so much more. Look at the true lifetime value of a loyal user and you start to see the full picture: community is a multiplier. When you do it right it makes every new effort bigger and more impactful. By building 1:1 relationships with your users, you can create something unique: genuine experiences that your audience truly wants to engage with. Get our full report with 14 pages of insights right here: https://lnkd.in/dkkV86aY

Another year, another great Cannes Lions International Festival of Creativity. 📅 It was great to see the industry come together, solve problems, and celebrate the year’s work. It was a week filled with: 🗣 Insightful conversations 📑 World class learnings ✅ A great atmosphere To everyone we were able to speak with: Thank you. If we missed you, let’s chat. Get a hold of our team at openweb.com/#contact-us. 📸 Francis Turner, Alex Paikkos-Wheeler, Thomas Coyne, Edmund Mullins, Nick Fletcher, Sean Giancola, Priti Ohri, Chen Shalit, Mika Zemell, Yuri Burka, Victor Charpin, Moran Guy, and Rebecca Ackers

MAD//FEST is coming up fast. Let’s talk. 📆 At OpenWeb, we work with over 5,000 publishers and brands, serving over 150 million monthly active users. Stop by booth T21 to speak to Hannah Murtagh, Nicole-Robyn Caldwell, Craig Johnston, Michael Kalu, Yvie Dunn, James Kimberley, and Kevin Sewell, about how you get your brand in front of the most engaged, passionate audiences on the open internet. See you all in London.

Yesterday, US Surgeon General Vivek Murthy suggested in an op-ed that social media platforms should include tobacco-style warning labels to protect the mental health and data of young people. He's not alone. Experts' anxiety around adolescents' and children's use of social media has grown and governments have started to act. For instance: ➡ Florida passed a ban on social media for children under fourteen in March. ➡ This January, NYC declared social media a health hazard to teens. ➡ The EU opened a probe into TikTok and Youtube over child protection last Fall. ➡ In April, the Italian government fined TikTok over child safety. What do you think: would warning labels help protect children from the ails of social media? For on Surgeon General Murthy's efforts, read his op-ed in The New York Times: https://lnkd.in/g7wqnDFn